Ads Town

AdsTown is an iGaming marketing agency built specifically for the India market. We work exclusively with betting, fantasy sports, and casino brands — not e-commerce, not SaaS, not general retail. Every service we offer is optimised for one metric: cost per first-time depositor (CPFTD).

Our clients include operators running Meta Ads campaigns at INR 2.5L+ monthly spend, fantasy sports platforms scaling during IPL, and casino brands rebuilding their reg-to-FTD conversion after launch. We've managed $5M+ in iGaming ad spend in India and reduced CPFTD for multiple clients from INR 2,500+ to under INR 1,000 through full-funnel restructuring.

What we do differently: We run acquisition and retention simultaneously. Most agencies focus only on paid acquisition — new registrations. We set up WhatsApp campaigns and calling sequences before the first Meta Ads campaign goes live, so every rupee spent on acquisition is supported by a retention system that converts registrations to depositors. The typical result is a 2-3x improvement in reg-to-FTD rate within the first 60 days.

India-specific expertise: IPL seasonality, UPI payment dynamics, Tier 2 city targeting, compliance-safe account structures for Meta and Google — these are the things that separate a specialist from a generalist. A global iGaming agency learns India on your budget. We already know it.