Analytics8

Data and Analytics. It's what we do.

5.0 (5 Reviews)
About Analytics8
We have a 4-step method that lays the groundwork for creating a data-driven culture at your company. We’ve done this many times – we know what works and what doesn’t work so you can quickly hone in on the right solutions. From data strategy&nbs...
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NA
10 - 49
United States
Analytics8
Data and Analytics. It's what we do.
5.0 (5 Reviews)
2 Reviews
Client Reviews
Dave PluthReviewed 7 months ago
Great to work with
Role: Director of IT at at EDCO Products, Inc.
Reviewed 7 months ago by Dave Pluth
Role: Director of IT at at EDCO Products, Inc.
Great to work with
We did a Qlik project with A8. They were terrific. Their technical staff has been spot on for us and guided us through the process. My staff has been trained and is able to produce great stuff now thanks to A8!

What do you like most about the company?

Solid technical staff that spoke our language with regards to our needs.

What they should improve on?

There is not a lot.

Rating breakdown
Quality
Reliability
Ability
Overall
Other details
Services:
Big Data & BI
Project Budget:
$50001 to $200000
Project Duration:
8 Weeks
Project Status:
Completed
Laura HollandReviewed 7 months ago
Top Notch Company!
Reviewed 7 months ago by Laura Holland
Top Notch Company!
Trey and his team are a pleasure to work with. They are very attentive to our needs and are always there when we are in a bind. They also think out of the box and are able to provide solutions we otherwise would not have considered.
Rating breakdown
Quality
Reliability
Ability
Overall
Other details
Services:
Big Data & BI
Project Status:
In progress
Services
  • Data & Analytics Strategy 
  • Data Architecture 
  • Analytics 
  • Data Warehousing 
  • Data Integration 
  • Cloud Migration Strategy  
  • Data Science 
  • Data Visualization 
  • Geospatial Analytics 
  • BI Consulting 
  • Software Evaluation and Selection 
  • Training 

 

Focus
Service Focus
Discussions
  • Analytics
  • Business Analysis
1 Answer
Marketing Analytics is defined as the study of marketing in all its dimensions, both quantitative and qualitative, to produce knowledge that will help marketers in their endeavor. Market research on a particular market explores the dynamic attractiveness and the relative dynamics of that market in a particular context.Through all these studies, the market strengths, weaknesses, threats, and opportunities of a particular company can clearly be identified. However, the primary objective of marketing analytics is to provide managers with data that they can use to take proactive steps in the area of marketing.AI-based analytics enables companies to adopt more efficient business processes by automating processes that previously were manual or required high human intervention. By gathering and combining information from a variety of sources, marketing analytics provides a rich source of insights into the activities of customers, prospects, competitors, and other key influencers. The primary advantage of using machine learning for marketing analytics is that it allows easy sharing of information across multiple applications and platforms.Marketing analytics is extremely useful since it allows people to see which marketing approaches are working and which ones aren't working as well. By getting an understanding of the benefits of marketing analytics for small businesses, you can improve your own business significantly, making you more money and gaining more customers in the process.BenefitsGauge on informationThe first benefit is that of course that of having access to all of this information right at your fingertips. Marketing analytics programs and applications can give small businesses the ability to not only see where their traffic is coming from but also see which methods are working. This is vital because it means that you can then scale up your advertising efforts to match what you are seeing in your analytics programs.Campaign successAnother benefit is that of being able to see what types of ads are working for other businesses. By having access to analytics programs and software, you will be able to discover what types of ads other businesses are using, and thus what types of ads your small business can use as well. You can use this information to create ads of your own and even run them on social media networking sites. Of course, you can also use this same information to find new customers. Either way, this can give you a ton of insight into what your business should be focusing on as well as what could be the best approach.PredictionThe most significant aspect of this is predictive analysis. We may start to forecast customer behavior by statistical models such as trend analysis, clustering, likelihood models and collective filtering. Marketers will also use this data to conduct tailored campaign strategies to keep clients at those moments.In final words, marketing analytics helps small companies improve their bottom-line by providing insights on how their offerings perform relative to their competitors' offerings, identify market trends, sub-niche areas, and untapped niches, etc. 
Marketing Analytics is defined as the study of marketing in all its dimensions, both quantitative and qualitative, to produce knowledge that will help marketers in their endeavor. Market research on a particular market explores the dynamic attractiveness and the relative dynamics of that market in a particular context.Through all these studies, the market strengths, weaknesses, threats, and opportunities of a particular company can clearly be identified. However, the primary objective of marketing analytics is to provide managers with data that they can use to take proactive steps in the area of marketing.AI-based analytics enables companies to adopt more efficient business processes by automating processes that previously were manual or required high human intervention. By gathering and combining information from a variety of sources, marketing analytics provides a rich source of insights into the activities of customers, prospects, competitors, and other key influencers. The primary advantage of using machine learning for marketing analytics is that it allows easy sharing of information across multiple applications and platforms.Marketing analytics is extremely useful since it allows people to see which marketing approaches are working and which ones aren't working as well. By getting an understanding of the benefits of marketing analytics for small businesses, you can improve your own business significantly, making you more money and gaining more customers in the process.BenefitsGauge on informationThe first benefit is that of course that of having access to all of this information right at your fingertips. Marketing analytics programs and applications can give small businesses the ability to not only see where their traffic is coming from but also see which methods are working. This is vital because it means that you can then scale up your advertising efforts to match what you are seeing in your analytics programs.Campaign successAnother benefit is that of being able to see what types of ads are working for other businesses. By having access to analytics programs and software, you will be able to discover what types of ads other businesses are using, and thus what types of ads your small business can use as well. You can use this information to create ads of your own and even run them on social media networking sites. Of course, you can also use this same information to find new customers. Either way, this can give you a ton of insight into what your business should be focusing on as well as what could be the best approach.PredictionThe most significant aspect of this is predictive analysis. We may start to forecast customer behavior by statistical models such as trend analysis, clustering, likelihood models and collective filtering. Marketers will also use this data to conduct tailored campaign strategies to keep clients at those moments.In final words, marketing analytics helps small companies improve their bottom-line by providing insights on how their offerings perform relative to their competitors' offerings, identify market trends, sub-niche areas, and untapped niches, etc. 

Marketing Analytics is defined as the study of marketing in all its dimensions, both quantitative and qualitative, to produce knowledge that will help marketers in their endeavor. Market research on a particular market explores the dynamic attractiveness and the relative dynamics of that market in a particular context.

Through all these studies, the market strengths, weaknesses, threats, and opportunities of a particular company can clearly be identified. However, the primary objective of marketing analytics is to provide managers with data that they can use to take proactive steps in the area of marketing.

AI-based analytics enables companies to adopt more efficient business processes by automating processes that previously were manual or required high human intervention. By gathering and combining information from a variety of sources, marketing analytics provides a rich source of insights into the activities of customers, prospects, competitors, and other key influencers. The primary advantage of using machine learning for marketing analytics is that it allows easy sharing of information across multiple applications and platforms.

Marketing analytics is extremely useful since it allows people to see which marketing approaches are working and which ones aren't working as well. By getting an understanding of the benefits of marketing analytics for small businesses, you can improve your own business significantly, making you more money and gaining more customers in the process.

Benefits

Gauge on information


The first benefit is that of course that of having access to all of this information right at your fingertips. Marketing analytics programs and applications can give small businesses the ability to not only see where their traffic is coming from but also see which methods are working. This is vital because it means that you can then scale up your advertising efforts to match what you are seeing in your analytics programs.

Campaign success

Another benefit is that of being able to see what types of ads are working for other businesses. By having access to analytics programs and software, you will be able to discover what types of ads other businesses are using, and thus what types of ads your small business can use as well. You can use this information to create ads of your own and even run them on social media networking sites. Of course, you can also use this same information to find new customers. Either way, this can give you a ton of insight into what your business should be focusing on as well as what could be the best approach.

Prediction

The most significant aspect of this is predictive analysis. We may start to forecast customer behavior by statistical models such as trend analysis, clustering, likelihood models and collective filtering. Marketers will also use this data to conduct tailored campaign strategies to keep clients at those moments.

In final words, marketing analytics helps small companies improve their bottom-line by providing insights on how their offerings perform relative to their competitors' offerings, identify market trends, sub-niche areas, and untapped niches, etc. 

Contact information
us
Analytics8
150 N Michigan Ave, Suite 1580, Chicago, Illinois 60601
United States
312-878-6600
us
Analytics8
6010 W Spring Creek Pkwy​ Suite 315, Plano, Texas 75024
United States
312-878-6600
us
Analytics8
150 Fayetteville St​ Suite 950, Raleigh, North Carolina 27601
United States
us
Analytics8
8517 Excelsior Dr​ Suite 200, Madison, Wisconsin 53717
United States
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