Appify

5.0 2 Reviews

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Leading Mobile App Development & Consultancy

Appify is a mobile app development and consultancy agency with offices in Ireland, the UK and the US.

We house multi award-winning teams of developers, UX/UI designers and consultants with a proven track record for developing and delivering exceptional mobile solutions. Our team of mobile experts focused on mobile application development solutions to startups, SMEs, enterprises and brands.

We have expertise in the development of apps for iPhone, iPad, Android and Windows devices using Native and Hybrid app development. We are particularly strong in strategic digital consulting for businesses across several sectors including Financial Services, Retail, Healthcare, Construction and Sports in particular.

Ireland

Ashfield, Tullamore, Offaly R35 KX60

+353 1 566 7964

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Service Focus

Focus of Mobile App Development

iOS - iPhone - 25%
Android - 40%
iOS - iPad - 10%
Enterprise Apps - 5%
Web Apps - 5%
Hybrid - 10%
Other Mobile Os - 5%

Industry Focus

Financial & Payments - 20%
Healthcare & Medical - 20%
Business Services - 15%
Retail - 15%
Automotive - 10%
Education - 10%
Telecommunication - 10%

Client Focus

40% Large Business

40% Medium Business

20% Small Business

Detailed Reviews of Appify

5.0 2 Reviews

Qasim Armstrong, Penetration Tester at Reliance acsn

Posted on Mar 14, 2022

Appify brought an idea to a reality for my tech start-up!

The scope of the work included UI/UX design and the development of a cross-platform application for Android and iOS. A project manager was assigned to lead the engagement with a team of developers and UI/UX designers focussing on the deliverables. The project manager was fantastic. He was always on hand to explain where were at and how to improve the product offering.

Their initiative, flexibility and skill for solving problems quickly. The user interface and design was flawless. What impressed me most was their willingness to try new things that could improve the App further or make functions more efficient for the users. It genuinely felt like they cared about the application and wanted to find the very best ways of making it a success.

MyBubble was launched at the end of December 2021. In the last 2 and a half months, the App has been downloaded over 11,000 times internationally and holds a 5-star rating on both the Google Play Store and the Apple App Store.

What was the project name that you have worked with Appify?

MyBubble: Mental Health application for families and friends

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Describe your project in brief

MyBubble allows families and friends to build their own mental health support 'Bubble'. You can privately journal your feelings to help boost your emotional self-awareness and also become more connected with the people around you as everyone in a Bubble has the option to softly share moods via Push Notifications. By using MyBubble Plans, it is easier to recognise when someone you care about is struggling and also how to support them.

MyBubble was established when the Founder struggled to support his own family with their mental health. He struggled to see the signs and didn't know how best to help. MyBubble is a unique offering in the market because it primarily focuses on bringing people together to support each other and making it easier to get help at the times when it's hardest to ask.

Self-care is so important for mental health. However, knowing that you're not alone and that your family or friends can all look out for one another's wellbeing is equally important too.

What is it about the company that you appreciate the most?

Appify were were realistic and passionate about creating an App that was released properly with users in mind at every stage.

They were always on hand to talk about the App whenever I wanted (sometimes day or night!).

The time, effort and passion that they put into delivering a high quality mobile application.

What was it about the company that you didn't like which they should do better?

Possibly a weekly status report would have been useful. However, we used Slack for communication and they were always on hand when I needed them.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed

Pete Gatenby

Posted on Mar 02, 2021

Brilliant Worry-free Delivery

I've worked with Appify on a number of projects to date, ranging from group Enterprise applications, used across our business. But also on niche UX / UI projects and campaign focus'd usage apps.

Nothing is every too much trouble for the team, and we have been known to place unreasonable demands in regards to deadlines on the Appify team - they always rise to the challenge, pooling resources and finding a way to deliver what is needed on-time, and on-budget!

They really are a pleasure to work with, and I couldn't recommend them highly enough! Thanks for all your hard work guys, and I'm looking forward to our continued relationship together.

What service was provided as part of the project?

App Designing (UI/UX), Mobile App Development

What is it about the company that you appreciate the most?

They always deliver, and strive to exceed expectations at all times! They have delivered on some ridiculously tight deadlines, and the quality of the output is never sub-par!

What was it about the company that you didn't like which they should do better?

Communication can sometimes be slightly slow, but this is only because they are focused on delivering to the our expectations.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000

Client Portfolio of Appify

Project Industry

Education - 28.6%
Healthcare & Medical - 42.9%
Social - 14.3%
Productivity - 14.3%

Major Industry Focus

Healthcare & Medical

Project Cost

$10001 to $50000 - 71.4%
$50001 to $100000 - 28.6%

Common Project Cost

$10001 to $50000

Project Timeline

1 to 25 Weeks - 71.4%
26 to 50 Weeks - 28.6%

Project Timeline

1 to 25 Weeks

Portfolios: 7

myPTA

myPTA is a cross-platform mobile app for an online community, built to offer a space to book events, sell merchandise, be a social communication and collaboration platform for busy, volunteer parents, and also to provide solutions to PTA administrative tasks.

The platform offers an effortless, time-saving and engaging fundraising & community building experience that takes the friction out of communication and collaboration.

App Store Play Store

Brighton & Hove Mobile C-Card

Welcome to Brighton and Hove Mobile Condom Card for 16-24 year olds. Use the map feature to find pick up points to collect free condom and lube packs, get information on sexual health, STI testing and much more to help encourage and promote safe sex and good sexual health.

App Store Play Store

MyBubble

Build your mental health support Bubble. Become more connected with your family. Find out when someone you love is feeling down - and learn how to spot when they need more support. MyBubble makes it easier to get help at the times when it’s hardest to ask.

App Store Play Store

TrainedIn

TrainedIn is a leading edge directory, matching and booking engine for the training and related services industries. Training and Education service providers create profiles and promote courses, services, webinars and events. Corporate and private entities can search for appropriate trainers, consultants, courses, content and events for their training, education and development needs. The system facilitates inquiries, reservations, bookings, payments and calendars. TrainedIn is a web based application and is available globally.

Web App

REC'd

Have you ever been watching a movie and thought, “I know who would love this flick!”. REC’d is an exciting new social media app which allows friends and groups to share recommendations for movies, TV shows, books and podcasts with each other. Users can find where they can access the recommended content, bookmark the recommendations that they would like to keep, review the content once they have consumed it and see what other friends think of the content. This is a cross platform mobile application with various APIs to pull data from multiple sources. The app was launched in the US in January 2021.

Web App

Way2Work

Way2Work is a work productivity, tracking and billing app. It allows businesses to engage with self-employed contractors, track their worked hours and review their invoices. The self-employed contractors can use templates to generate invoices, record mileage and claim expenses and allowances. This is a cross platform mobile application that needed to be merged with the client’s pre-existing databases. The app was launched in Sweden, Finland, Estonia and Russia in January 2021.

App Store Play Store Web App

RecoverMe

RecoverMe is a revolutionary gambling addiction behaviour management app. It allows gamblers to manage their urges and develop safer behaviours using Cognitive Behavioural Therapies and other intervention tools. Gamblers can use the app to track their urges, identify triggering circumstances and seek emergency intervention inside and outside the app. This app is available on Apple and Google stores in the UK and will launch in the US in 2021.

App Store Play Store Web App

Executive Interview of Appify

Karl Mulligan

Chief Executive Officer

Visit Profile

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Given its status as a globally trusted review platform, Appify has leveraged Goodfirms to elevate our visibility and credibility amongst our business prospects and clients.

Please introduce your company and describe your role within the organization.

Appify is an Irish-based mobile app development agency, serving clients in Ireland, the UK, the US and Scandinavia. Our team is comprised of specialists across all functional areas of mobile app development, including AI, architecture, project management, design, development, testing and maintenance. Our service offering spans consulting, prototyping, custom app development and long-term product management. We offer both fixed price contracted services and time & materials-based engagements.

What inspired the founding of your company, and what is the story behind its inception?

Appify was founded as a merger of two existing businesses, an app development company and a sports marketing agency. Those two businesses collaborated to supply digital services for sports clubs, leagues, governing bodies, and sports sponsors. These projects included multiple app builds. It became increasingly obvious that significant opportunities also existed outside of sports. So, in 2019, Appify was born!

What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?

We strive to deliver continuous value to all our stakeholders in the belief that they all represent essential elements of one interconnected ecosystem. So, we highly value our people, our suppliers and our clients.

We communicate openly to understand the objectives and goals of everyone involved. This allows us to have everyone pull in the same direction to create special and meaningful mobile solutions for our clients.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

Since COVID, we have grown steadily year after year. We have not planned any exponential growth spurts because creating a coherent team ethos requires finding and nurturing special people. Our growth has been purely organic, founded on exceptional delivery and excellent client reviews.

Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

Almost 100% of our delivery teams are entirely in-house. Occasionally, it is appropriate to leverage other resources but, where possible, we recruit (hopefully) long-term team members rather than outsource.

How does your company differentiate itself from competitors in the industry?

Hopefully, our unique differentiators are clear from our approach, communications, and delivery models as already described. We are highly people-centric, from our staff to our clients.

We are also at the leading edge of AI adoption and implementation. This is increasingly facilitating the rapid development of both prototypes and market-ready solutions.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

We do lots of things to engender collaboration and teamwork. As a team, we interact both professionally and socially, creating a strong team ethic.

We survey our staff to ensure that we are doing the right things to support them individually and collectively. Where there are specific, shared recommendations from our people, we make all reasonable efforts to act upon them.

Our new hires are often friends of existing team members, which helps us integrate new people quickly and seamlessly.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Yes, we do. Where team members have specific requests for professional development courses, materials, or events that align with company objectives, we try to provide the time and support necessary to facilitate.

We also advocate for peer-to-peer learning. For example, we have team members who are proactively adopting cutting-edge AI technologies. We are arranging internal workshops to encourage knowledge transfer so that all team members can grow their knowledge in a team setting.

Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?

As a group, we love building apps that drive some power for good. It’s great building commercial apps, but developing apps that positively impact people’s lives is particularly rewarding.

Recently, we built mental health support apps for a new tech start-up. The promoter is personally acquainted with some of the challenges that the app was designed to assist with. He was well placed to ideate practical, mobile tech-facilitated interventions to address potentially harmful mental health scenarios.

Together, we helped design user interfaces, journeys and experiences that would bring his ideas to life in a mobile application. Then we developed the apps, submitted them to test groups, and then published them in the app stores.

The project has been an enormous success. The apps already have hundreds of thousands of downloads, are very highly rated by users in the app stores and have attracted sponsorships from global brands.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We are somewhat industry agnostic and have worked with ambitious start-ups, SMEs, brands and enterprises in multiple verticals. We have done a lot of work in sports tech and health tech in particular, though.

About 40% of our business each year is with new clients. 60% tends to be repeat business or retained services agreements with existing customers.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

It is increasingly important to stay ahead of technological innovation to remain relevant and maximise the value proposition for our clients. Obviously AI is key. Other emerging technologies, such as AR/VR, Internet of Things, wearable technologies, voice recognition, and gesture-based response, are all increasingly prevalent.

We use internal and external training and development solutions to keep our leadership and staff conversant with new technologies, particularly AI.

Please share some of the most sought-after services that clients approach your company for.

The most sought-after services are mobile product consulting, prototype development, mobile application development, specialist team outsourcing, and service level agreements.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

We tend to develop strong relationships with clients because of the levels of communication and interaction. In fact, I was invited to two clients’ weddings last year!

We seek client appraisals and reviews at the end of each project in case there is anything in particular that we need to improve upon.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

It is important to be up to date with evolving market circumstances and to be flexible in approach to the delivery of solutions and value.

Given the pace of technological advancement, the training and development plans that we have implemented are increasingly important.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

This depends on the clients’ requirements. Where there is a highly defined Scope of Work, we can work with fixed price contracts. Where requirements are undefined, or the client simply wants access to full-time team members, we usually charge for time and materials.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

Typically, basic prototyping with design and clickable wireframes starts from €5,000.

Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2024?

Prices ranged from €5,000 for prototyping projects to €100,000 for highly complex projects.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We have an ever-expanding range of in-house capabilities. We provide specialist consulting, design, development, testing, and maintenance services.

In terms of development, we offer both native and hybrid tech stack solutions. We also have extensive experience with third party tooling across user verification and login, database, payments integrations, chat and messaging solutions, live mapping and location services, push notification services and other.

We are also leaders in AI adoption and implementation. More and more of our delivery processes and mobile products rely on leading-edge AI.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

We aim to remain at the vanguard of mobile technology advancement in order to maximise the value proposition we offer to our clients. The more value we can deliver, the better we can reward our people for their expertise and dedication.