Overview

About Better

Better helps founders, enterprises and venture-backed startups turn ideas into products customers use, from the first MVP to the first million users.

Our engineers, operators and marketers work from a single roadmap, so your product gets built and its market gets built at the same time.

Proven results

  • 20+ products launched
  • $100M+ in revenue generated for clients
  • 3 exits and a unicorn
  • Partners to startups funded by Sequoia, Techstars and Uber

Our work runs through two practices:

Better Software engineers scalable web, mobile and AI-native applications.
www.btrsw.com

Better Marketing builds demand through positioning, SEO, outbound and email lifecycle programs.
www.btrgrowth.com

We keep each practice to 5 to 7 active clients, and our founder, Jai Jalan, stays involved in every engagement.

What clients say

Review Analytics of Better

Every review is verified through Goodfirms before it's published.

5.03 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 3 verified reviews · Updated August 2026
Clients consistently praise Better Software's technical expertise and code quality, noting well-architected solutions built with long-term flexibility in mind. The team is described as reliable, easy to collaborate with, and culturally aligned with client organizations. Strong engineering work ethic and competitive value for cost are recurring strengths, with particular recognition of their talent pool and onboarding processes.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Better
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What reviewers mention most

Steve Strauch
Steve StrauchVerified Review
Posted on Dec 11, 2020

“High quality tech consulting”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

Jalan Tech built an exceptional 3 person development team for me. They work hard, communicate well and write high quality code. Highly recommend.

Siddhartha Gupta
Siddhartha Gupta, Co-Founder and CEO at of NeshVerified Review
Posted on Nov 2, 2020

“Excellent Full Stack Dev for our AI Startup”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

We scaled up our team with the help of JTC's resources and brought on a full-stack developer. They do a great job at screening for talent and make the onboarding process very simple, fast, and no-pressure. Our experience with the Full-Stack dev that we hired from JTC has been pretty great so far and because of their team culture, it's almost like working with another member of your extended team. When we need to scale up our team further, we would def consider JTC as a valuable resource. I highly recommend connecting with them and see how they can help your product or company growth.

Matthew Hale
Matthew Hale, Founder at at Hale Law Enterprises, LLCVerified Review
Posted on Oct 21, 2020

“Outstanding in reliability and technical capability”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

JTC has been outstanding to work with. They have been reliable, the technical quality has been very high, and they are realistic about the promises they make which allows them to keep them. A much better experience than we've had with any other development firm.

Focus

Service Focus of Better

How the team's effort is distributed across services.

20%20%20%20%20%

Industries Focus

70%30%

Client Focus

Small Business70%
Medium Business30%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
SEO audits, blog drafts and client research
Lovable
Building and updating client websites fast
Selected Work

Client Portfolio of Better

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Oil & Energy17%
Healthcare33%
Fintech33%
Other17%
Major industry focus
Healthcare

Project Cost

$500000+67%
$10001 to $5000017%
$100001 to $50000017%
Common project cost
$500000+

Project Timeline

Ongoing83%
1 to 25 Weeks17%
Typical timeline
Ongoing

Clients: 3

StartupsEnterprisesMid-market

Portfolios: 6

Where we are

Locations (1)

Offices where Better operates.

Headquarter
India

India

Sardar Patel Marg, C-Scheme
Jaipur, Rajasthan 302001
+13235052526