Bracketworks

Bracketworks is a web design and development agency in Dubai Silicon Oasis. We work with brands selling across the Middle East and Africa, and their websites have to do three jobs at once: look like the brand, load fast on a phone, and work as well in Arabic as in English.

We treat Arabic as a version in its own right, laid out right to left from the first design, so it doesn't read like the English site turned around.

A website that takes weeks to change falls behind the business it sells for. So we build for how a site will be run: Framer when the team wants to edit everything itself, and a custom CMS when a brand runs many markets from a single system.

When we rebuild a site, we map the old addresses to their new ones before launch, so the search rankings it earned carry across. We set up GA4 and test it before go-live too, because a redesign you can't measure is a guess.

Clients include Hisense MEA, Gorenje MENA, Kelon MEA, ARY & MAZ Developments, KGM and Al Hathboor. Beyond websites, we take on data and automation work: analytics, dashboards, data infrastructure and workflow automation.