Chaos Theory

Kick for Cash was used as part of Carlton United Brewery’s AFL grand final activation. 3 lucky customers were selected to compete in a half-time competition where they would kick to win $5,000 cash!

The virtual reality game used arcade-inspired mechanics to make kicking goals fun and rewarding while still relying on the kicking skills of the player. Vive trackers were attached to shin pads to track the player’s feet and enable kicking in virtual reality.

Results:

• Successful Activation: The competition ran smoothly with the winner awarded the grand prize of $5,000!

• Continued Use: Because of the success, the VR experience has been used beyond the original campaign.

• Happy Client: Experiences based on different sports are now being designed

When Beached Az washed up on our shores in 2008 the viral Aussie cartoon series gained 30 million views worldwide. 10-ish years later the original creators are back and full of unwavering social purpose.

In celebration of their Beached Aziversary, the original creators and Chaos Theory launched Bleached Az the mobile game - a hilariously entertaining arcade game helping to 'kuck the shut' out of global warming. 

Results:

• Winner of Best Serious Game 2019 at the Australian Game Developer Awards 2019 (AGDAs)
• Players have planted 250+ trees since October 2019. That's approximately 43k tonnes of CO2 absorbed from the atmosphere!
• 4.9 star rating, overwhelmingly positive reviews across iOS and Android.

Rainbow Reef is a bubbly gardening game where you nurture your very own marine ecosystem – inspired by the current state of the Great Barrier Reef.

Using the sunlight collected by your corals, you can sculpt your very own reef into a tropical paradise. If your reef is growing swimmingly, you will attract all kinds of unique sea creatures. If they are sufficiently impressed, they might even choose your reef as their new home!

The Winter Wayfinder VR Experience joined a collection of Christmas-themed artworks and experiential installations for the City of Melbourne’s 2018 Christmas activation, spreading the holiday spirit far and wide.

Interact with reindeer, snowmen, and dancing Christmas trees to uncover hidden characters. Reveal secrets, find Santa Clause, and watch the snow build as iconic Melbourne locations are transformed into winter wonderlands!

Results:

• Winner of the Silver Award in VR Experience Category at AEAF 2019

• The app performed well over the Christmas period, with hundreds experiencing the immersive world within the Winter Wayfinder

• The final result is a lifelike depiction of Bourke St and Queen Elizabeth Markets which left audiences jumping for joy.

Rash Decisions is a gamified learning app that combines visual learning, targeted questions, and role-playing mechanics to teach dermatological course content to medical students in an engaging and effective new way.

The player takes on the persona of a practicing professional, analyzing fictional patients by looking at real-world photography, diagnosing conditions, and learning how to save lives.

In collaboration with Traffik, we designed an immersive and cutting-edge brand activation for our favourite milk chocolate snack.
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Combining our game development expertise and the latest augmented reality technology, we created M&M's Take Home the Fun: an entertaining and engaging AR app where players whack the virtual piñata for a chance to win prizes.

Results

• Over 12,000 Game Sessions from highly engaged Australian players during the 6-week campaign.
• More than 6,600 Barcodes redeemed from a wide range of M&M's products.
• A record-breaking 49,000 Pinatas Broken and 521,000 Pinata Hits.

We were approached by ElApps to develop their word game prototype into an App Store-ready game.

We combined our mobile development and e-learning expertise to create Owls and Vowels: an addictive word game where players are encouraged to expand their vocabulary by spelling new words.