CR8 Consultancy

Challenge:
A super-app transformation from "Traditional Malay therapy for beauty postnatal and wellness" to a "One-stop door-to-door women's healthcare service provider".

• No brand identity standards and systems.

• Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference.

• Defining your target consumer too broadly. 

​Solution:
CR8 Created a Brand VI System for CK BIDAN Group to align its brand identity and brand communication direction. Define the right target market and drill down to the brand's value segment.
 

Challenge:
Emma brand does not own an individual website previously. All the products and information are enclosed under Eramas Group (the holding company). To raise brand awareness and to let the audience focus on this brand, a website is needed for Emma brand. Besides that, the person in charge of Emma wants to manage the website by their own team.

Solution:
CR8 team reorganized and restructured the information for the new website. The website was built with WordPress so that the Emma team can easily update the content using the CMS.

Create strong visual communication and ensure brand identity consistency across all pages.