Since i started sustainable farming, i have always believed that, we find and connect with people having the same sense of purpose. Although a slow and organic process, it has always brought me closer to people who wants to solve real world problems and look beyond 'business'. When i was looking to offer the organic food i grow to a larger consumer base, team CueBlocks was a natural choice. The leadership of CueBlocks were keen to know my story, what i grow, the sustainable practices i follow etc. There was keen interest shown to work with me because of the good it will bring to the plant! It was a relationship firmly anchored on shared values and ethics.
The entire process was never rushed, all queries would get resoled with discussions. After spending 19 years in the corporate IT, I was confident to let the CueBlocks team take technical and process related decisions. In the end. My website went live last week and everything went well. This shows the commitment to quality and other processes which happens behind the scenes. Technology is nothing if it cannot solve a real world problem, and this synergy was an excellent example of the same.
What do you like most about the company?
Commitment to their core values. Personal and genuine relationships with people. Strong technical abilities. To look beyond business and use tech for the good of the plant and people.
What they should improve on?
At times, to firmly say 'No' to a persistence requirement from a user. But i guess this is too polite a team to do that... :-)