Datum Labs

Datum Labs Helps Edit Suits Co. Centralize Marketing Data for Enhanced Revenue Insights

About the Company—Edit Suits Co.: A Custom Tailoring Service

Edit Suits Co. is a custom tailoring company based in London and has branches in Singapore. They offer custom suits, shirts, chinos, and outerwear. Being an online service provider, their revenue is generated via organic and paid search which include Facebook, Instagram, Google Ads, etc.

So, their online marketing activities are crucial in getting orders and generating revenue.

‍The Challenge—Unstructured Data and Inconsistent Tracking

Edit Suits data analytics were unstructured, and data was not properly organized. This led to several tracking issues such as redundant data, unstructured and unorganized data, and unmodelled data.

Their data is generated from various sources and have difficulty analyzing their marketing spent and revenue generation due to the wide spread of data. They wanted to centralize their data in a single dashboard report.

‍Key challenges included:

• Data Redundancy and Fragmentation: Multiple data sources resulted in duplicated and unorganized data, making it difficult to maintain accurate reporting and analysis.

• ‍Inconsistent Tracking: Due to unstructured data, Edit Suits Co. faced issues in tracking their marketing spend, customer acquisition efforts, and revenue performance.

• Lack of Centralized Reporting: Without a centralized system, it was challenging to get a comprehensive view of the effectiveness of their marketing campaigns across branches in London and Singapore.

‍The Solution—Centralized Dashboard for Marketing and Revenue Data

Datum Labs enables the company to track all the required data and metrics in multiple pages of detailed dashboard reports. The solution includes: Connect all data sources at a single point.Remove duplicated, correct naming conventions, Improve data granularity, and other data cleaning essential steps.

Designed dashboard reports to illustrate their E-Commerce performance, effectiveness of Customer acquisition, advertising platforms, Incoming bookings, orders, sales revenue  and all marketing campaigns across all the branches located in different cities of London and Singapore.

Datum Labs Optimizes FinanceHQ's CRM

About the Company—FinanceHQ 

FinanceHQ is a leading platform dedicated to connecting individuals with trusted financial advisors and resources to help secure a better financial future.

With a premium, nationwide network of rigorously verified financial planners and registered investment advisors (RIAs), FinanceHQ ensures that clients are matched with experts uniquely suited to their financial goals.

The platform’s proprietary matching technology personalizes the search for financial advice, aligning clients with fiduciaries who prioritize their best interests.

FinanceHQ stands as a registered fiduciary committed to recommending professionals who will guide clients towards financial success, making it the ultimate destination for building long-term advisory relationships.

‍‍The Challenge: Analyzing HubSpot CRM Data for Enhanced Client Insights

FinanceHQ sought to leverage their HubSpot CRM data more effectively by analyzing it within a centralized dashboard. With vast amounts of client information and interaction data stored in HubSpot, they needed a way to visualize and interpret key metrics that would provide actionable insights into their client engagement and sales processes.

The challenge was to create a dashboard within their HubSpot account that could capture and display critical data points such as deal stages, expected revenue, and recent activities, enabling better decision-making and strategy development.‍

‍‍Key challenges included:

• Data Consolidation: The need to compile and present data from various aspects of the HubSpot CRM, including deal stages, revenue projections, and client interactions, in a coherent and accessible format.

• ‍Metric Calculation: FinanceHQ required precise calculations of common CRM metrics, such as deal probability, expected revenue, and recent activities, to gain a clear understanding of their sales pipeline and client engagement levels.

• Efficient Reporting: The company needed a streamlined reporting process within HubSpot that allowed for real-time monitoring of key performance indicators, facilitating more informed and timely business decisions.

‍‍The Solution—Customized HubSpot Dashboard for Comprehensive Data Analysis

Datum Labs addressed FinanceHQ’s challenge by developing a customized dashboard directly within their HubSpot account. This solution involved:

• Dashboard Creation: We designed a user-friendly dashboard that compiled key CRM data points, providing FinanceHQ with a clear and comprehensive view of their sales and client interaction.

• ‍Metric Calculation: Common metrics such as account name, deal stage, deal owner, expected monthly revenue, deal probability, asset range, and recent activity were calculated and visualized within the dashboard, ensuring FinanceHQ could easily track and analyze their performance.

• Real-Time Insights: The dashboard allowed FinanceHQ to monitor their data in real-time, empowering them to make informed decisions based on the most current information available.

Datum Labs: Delivering Precision and Insight with Customized Solutions

Datum Labs was the perfect partner for FinanceHQ, bringing a wealth of expertise in CRM data analysis and dashboard creation. Our tailored approach ensured that FinanceHQ could efficiently manage and interpret their HubSpot data, gaining valuable insights into their client relationships and sales strategies.

By focusing on their specific needs and delivering a seamless integration within HubSpot, Datum Labs enabled FinanceHQ to enhance their decision-making process and drive better outcomes for their business.

How Datum Labs helped Taj Company Ltd. unify data

‍About the company‍

Taj Company Ltd. is a leader in the creation of religious products, with a deep-rooted commitment to Islamic traditions. Their signature product, the Holy Quran, is a true masterpiece, showcasing incredible calligraphy and artistry that harmonizes the sacred words of the Quran with visual elegance. Each Quran is carefully handcrafted, reflecting their persistent dedication to precision.

Beyond the Holy Quran, Taj Company Ltd. offers a diverse selection of religious items, including Islamic artwork, prayer rugs, prayer beads, Islamic books, and more. To ensure that everyone finds something that speaks to their faith and personal preferences, their collection has been carefully created to accommodate a wide range of tastes and spiritual needs.

At the heart of Taj Company Ltd. is a commitment to authenticity, quality, and spirituality. Their team of talented designers work passionately to produce goods that uplift and inspire, assisting clients in strengthening their ties to their faith and discovering spiritual fulfillment.

‍The Challenge—Centralizing Disparate Data Sources for Enhanced E-Commerce Performance

Taj Company Ltd. faced significant challenges in managing and analyzing their sales and digital marketing data, which was scattered across multiple platforms. With sales data, Facebook ads, and Google ads each residing in separate systems, it was difficult to obtain a comprehensive view of the company's overall performance.

This fragmentation interfered with their ability to make informed decisions, optimize marketing strategies, and accurately measure the effectiveness of their campaigns.

‍Key challenges included:

• Data Fragmentation: Sales data and digital marketing data from Facebook Ads and Google Ads were stored in isolated platforms, making it difficult to get a holistic view of performance.

• Inefficient Analysis: The lack of centralized data required manual efforts to compile and analyze, leading to delays and potential inaccuracies in reporting.

• Difficulty in Measuring ROI: The scattered nature of the data made it challenging to accurately track the return on investment (ROI) for marketing campaigns and identify areas for improvement.

• Strained Resources: Manual data consolidation and analysis consumed valuable time and resources, diverting focus from strategic activities.‍

The Solution—Unifying Data, Unlocking Insights.

To address the challenges faced by Taj Company Ltd. in centralizing their disparate data sources, a scalable solution was implemented.

This solution seamlessly integrated data from various platforms, enabling the company to gain a comprehensive perspective of their sales and marketing performance.

‍Key Aspects of the Solution:

• Automated Data Collection: Data from different sources was automatically gathered and stored in BigQuery and Postgres SQL.

• Centralized Data Storage: All data was kept in one place for easy access and accuracy.‍‍
• ‍Visual Data Insights: Dashboards showed important sales and marketing information.

• Customer Journey Tracking: Followed how customers found the website and what pages they visited.‍
• ‍Better business decisions: Improved decision-making based on clear data.

The solution empowered them to better understand customer behavior, improve website performance, and maximize the return on marketing investments.

Datum Labs: The Right Partner for Taj Company Ltd.

Datum Labs brought a deep expertise in data integration and visualization, making us the ideal partner for Taj Company Ltd. Our ability to effortlessly connect multiple data sources and create tailored, insightful dashboards empowered Taj Company Ltd. to gain a comprehensive understanding of their sales and marketing efforts.

By focusing on key business metrics and customer behavior, we provided them with actionable insights that drove better decision-making, and improved overall performance. Our commitment to delivering customized, scalable solutions ensured that Taj Company Ltd. could trust their data and focus on what matters most—growing their business.

How Datum Labs Collaborated with Wellness Studio on Building Scalable Data Pipelines‍‍
About the company– Wellness Studio: A Commitment to Accessible Fitness
Wellness Studio is a prominent chain of 29 training facilities located throughout southeastern Sweden, dedicated to helping people achieve a healthy life through regular training.

Since its founding in 2004, Wellness Studio has prioritized accessibility by establishing facilities in both central and rural areas, ensuring that everyone has the opportunity to engage in consistent exercise.

Guided by the core values of joy, passion, and caring, Wellness Studio offers the best possible start to their client’s fitness journey. With a team of 80 employees, they utilize modern technology to inspire and motivate members, fostering a strong desire for exercise and well-being.‍

‍The Challenge—Overcoming Visualization and Financial Data Challenges at Wellness Studio

Wellness Studio encountered significant challenges in efficiently managing and extracting financial data from Fortnox, the accounting tool used to record all financial transactions across their 29 gym locations.

The complexity of consolidating financial information from multiple facilities created difficulties in maintaining accurate and up-to-date records. This issue affected their ability to monitor and analyze key financial metrics effectively, such as income, expenses, profits, and contribution margins.

‍Key challenges included:

Difficulty extracting and consolidating financial data across multiple gym locations.
Challenges in maintaining accurate and timely financial records.
Complications in tracking and analyzing critical financial metrics such as income, expenses, profits, and contribution margins.
Strain on resources due to manual processes and data discrepancies.
‍
The Solution: Bridging the Gap

To address the challenges faced by Wellness Studio in managing their financial data, a robust data pipeline was implemented. This pipeline retrieves data directly from the Fortnox API and seamlessly inserts it into BigQuery, ensuring that all financial records from their 29 gym locations are accurately consolidated. The pipeline is deployed on Google Cloud Functions, with Cloud Scheduler automating daily runs, guaranteeing that the data remains current and reliable.

The solution also included the development of a PowerBI dashboard, where the data was modeled, relevant tables connected, and visualizations created. This dashboard enables Wellness Studio to efficiently analyze key financial metrics such as income, expenses, profits, and contribution margins, providing the insights needed to make informed decisions and optimize their operations.

‍Key aspects of the solution:

Automated Data Retrieval: Daily data extraction from Fortnox API using a pipeline deployed on Google Cloud Functions.
‍Centralized Data Storage: Insertion of data into BigQuery, ensuring accurate and up-to-date financial records.
Comprehensive Data Analysis: Modeling and visualization of data in PowerBI, with connected tables and a custom dashboard tailored to the client's needs.
‍Enhanced Decision-Making: Improved ability to monitor and analyze financial metrics, leading to better operational efficiency and strategic planning.
Datum Labs: Empowering Data-Driven Decision Making at Wellness Studio
DatumLabs played a crucial role in helping Wellness Studio enhance their financial reporting capabilities. By extracting data from Fortnox and building semantic models in PowerBI, DatumLabs provided a streamlined and efficient solution for creating detailed accounting reports and dashboards. The process is automated with a scheduled pipeline, ensuring that Wellness Studio always has access to up-to-date and accurate financial insights.

This not only improves their ability to monitor financial performance but also empowers them to make data-driven decisions that align with their business goals.

Datum Labs Helps Diversity.pk Centralize Marketing and Sales Data for Real-Time Insights
About the Company—Diversity.pk: A Diverse E-Commerce Venture
Diversity.pk is an E-Commerce based venture which aims to sell quality products. They offer a diverse range of products that cover several categories such as Health, Fashion, Technology, and home items.

Being an online retailer, their revenue is generated via organic search, influencer marketing, and paid advertisements on social media sites including Facebook, Instagram, Snapchat, and TikTok.

‍The Challenge—Fragmented Data and Inconsistent Tracking

As an Ecommerce Store, they spent heavily on a marketing budget but lacked a comprehensive dashboard to track their advertising spend and sales performance to analyze how much revenue is generated by spending on social media platforms. Different key metrics involve attributes/variables from sales and marketing data such as Cost per Conversion, Conversion Rate, and Cost per Order. They have not consolidated their different data sources in one place to generate insights and make data-driven decisions in real time.

They used a prebuilt Analytics Page on Shopify and social media platform sales. Then, we spent lots of time wrangling with data and consolidating them on spreadsheets. Still, the problem is to bring real-time data and then analyze critical metrics which used to vary on a daily basis.

‍The Solution—Centralized Data Integration and Custom Metrics

Datum Labs extracts its data from Shopify, Facebook, Instagram, and Google Ads in AirByte which allow over 100 connectors, and then stores that data in a warehouse such as Big Query. Data Modeling is done to make relational databases and then create custom metrics. After performing multiple business queries on the integrated sales marketing data, we evaluate the required metrics and KPIs for their business growth.

After data collection, we visualize these attributes with proper dimensions and graphs and create a custom Dashboard on Metabase by connecting Big Query for the required business queries to make data-driven decisions.

The Result—Streamlined Analytics and Real-Time Decision Making
Datum Labs delivered a centralized dashboard that visualized all key sales and marketing metrics, allowing Diversity.pk to efficiently track the success of its marketing spend and sales performance. The outcomes included:

Automated Data Processes: With automated data extraction, cleaning, and loading from multiple sources, Diversity.pk saved considerable time in reporting and analysis.
‍Real-Time Performance Monitoring: The real-time dashboard provided up-to-date insights into critical KPIs, enabling the company to make timely, data-driven decisions.
Optimized Marketing Spend: By visualizing the return on investment (ROI) of their marketing campaigns, Diversity.pk could adjust marketing actions in real-time, ensuring better alignment with business goals.
Datum Labs: Empowering Diversity.pk to Achieve Data-Driven Growth
Through our integrated data solution, Datum Labs helped Diversity.pk overcome the challenges of fragmented data and manual reporting. By consolidating marketing and sales data into a single, real-time dashboard, we enabled the company to track its marketing performance efficiently and adjust its strategies for maximum impact.