Direct Response Group

Direct Response Group was started in 2002, serving some of the largest brands on the internet. As early pioneers in Internet Marketing, we were fortunate to be on the cutting edge of nearly all emerging marketing technologies through the 21st century.

Our founder and President, Christopher Ulrich, started on the internet in 1992 with what would have been the first major directory on the Internet (pre-dating Yahoo). At the time, no one believed the Internet would ever "go commercial" and he instead continued his pursuit of a law degree. After passing the bar exam in New York and Connecticut, he practiced law for several years, including helping several early start ups. Seeing the future, he launched his own start up, Cydian Technologies, which was one of the first domain registration companies on the internet.