Equilibrium Consulting

Equilibrium Consulting partners with MSPs and technology companies to support growth through authentic relationships, strategic marketing, and community engagement. Since 2008 the firm has worked with MSPs, technology providers, vendors, and channel organizations, providing services across strategy, website launches, campaigns, webinars, social media, and events. Equilibrium presents itself as a close-knit team of MarkITechs rather than a large agency, emphasizing balance between brand and demand, strategy and execution, growth and culture, and work, family, and community. The team invests time in industry events, peer groups, webinars, podcasts, guest articles, and education initiatives to support the IT channel. Leadership includes Peter Busam (Founder, President & CEO), Denise Busam (Vice President, Automation and Workflow, CISSP), and senior staff in creative, social, and design roles.