Please introduce your company and give a brief about your role within the company?
Flynaut LLC is an award-winning, fastest evolving digital agency committed to working high in terms of quality and creativity. There are certain things we provide to our clients, along with stunning website design. Our areas of expertise include SEO, PPC, inbound marketing, business advisory, internet marketing, and web development.
Being an entrepreneur, I have got many hats to wear. Talking of my role as a CEO, I am considered to be the captain of the ship comprising of diligently working crew members. Besides customer satisfaction, I make sure that our working staff is loving our company profile and getting a flexible atmosphere to work. The customer will love your company only if the working staff love it.We have also been recognized as a top digital marketing agency by Digital Agency Networks, AWWWARDS, and Top Interactive Agencies.
What was the idea behind starting this organization?
Our basic idea is driven by our motto: Grow by helping brands grow and help them outshine their competitors. New entrepreneurs have a plethora of ideas running on their mind, but they are often confused about how to execute their brilliant ideas in a proper way so as to get guaranteed outcomes. We overcome this hardship by taking the charge of presenting and endorsing the brands online so that they could make most out of this digital era by reaching their potential audience online. Our business advisory services help start-ups flourish and compete with top performers of their field. Once your brand lands online with the right approach, you have the chance to grow exponentially like never before.
What are your company’s business model–in house team or third-party vendors/ outsourcing?
Flynaut has a team of dedicated and skilled individuals with a current employer base of more than 70 people. We have offices in Atlanta and New York.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
The secret to engross your clients lies in providing more value to your clients than the money you charge. The appropriate ratio should be 60:40 for value and cost respectively. When you focus primarily on services, money eventually follows, and this is the fact I strongly believe.
Our clients are engaged and loyal to us not only because of our achievements and fame but because of the great standards reflected in our work. We ensure excellence in branding, app designing, digital marketing, designing, graphics production, customized features, and all that you need to captivate the target audience along with affordable prices. Our client-oriented services are the reason all of our clients prefer us a lot.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
The moment your customers become loyal to your company; your business reaches new heights right from there. Our clients come from various aspects of business. We have worked with healthcare and fitness-based industries, self-employed individuals, big corporates, budding entrepreneurs, and food sectors, to name a few. We had a great time working with all of them.
Yes, many of our clients regularly approach us for consultation, digital marketing, and solutions to resolve various obstacles that they encounter while building up a successful business model, and of course, we are glad to help them.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
There are several factors that determine the time frame we set for an app project. For instance, if the app has to be embedded with a lot of features, more coding will be required, which will mean more time to avoid errors. Moreover, some mobile applications require market research and business analysis too, which may further increase the timeline. The final time frame is decided bearing in mind factors like design, user interface, graphics, functionality, and bug fixing; everything is considered thoroughly.
What are the key parameters to be considered before selecting the right platform for a mobile application?
This requires intensive knowledge of numerous things. Before proceeding, you must know who your audience is; what kind of platforms are they using. Like, if you are targeting a global audience, Android will suit you more, but iOS must be the preference for brands that have audiences residing in western European countries.
Demographic characteristics must be taken into consideration. According to the present statistics, Android users are much more in Asian countries than any other part of the world. Certain other things also come into play, such as revenue goals, objectives of an app, maintenance cost, budget, and so on.
Which platform do you suggest your clients, to begin with when they approach you with an idea (Android or iOS) and why?
For beginners, the Android platform appears to be a good choice as it is flexible, being open-source. Once you get familiar with the management and maintenance of the application and have built up a considerable audience network, you can definitely move on to the iOS platform as well. I would like to mention here that the iOS platform has some strict rules for developers, but the same is not in the case of Android.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
As of present times, the majority of businesses are referring to a hybrid model. Talking about iOS or Android, I would admit that iOS’s impact is more in the case of enterprises. You surely need to have more budgets if you want your application to be published on both platforms at the same time. As mentioned earlier, revenue goals are also to be kept in mind as people rarely opt for paid apps for Android, but Apple users are willingly ready to go with paid apps as well. Not to forget, there is less risk of malware threats and piracy on the iOS platform, which is not the same for Android.
The bottom line is better to go with the hybrid model, but exemplifying your applications on the iOS platform is recommended for entrepreneurs or emerging businesses.
What are the key factors that you consider before deciding the cost of a mobile application?
The features we prioritize for deciding the cost are features, functionality, customization of visuals, platforms for publishing the application, back end infrastructure, availability and requirement of the team, maintenance of application and specific requirements of clients.
Which business model do you suggest to your clients, enabling them to generate revenue from mobile applications? Why?
The best model according to me is the in-app purchase model, which is performing best right now in the market from the point of view of generating revenue.
Secondly, I prefer to go with the freemium model. Such applications come with some free features with an option to upgrade and unlock more powerful features by paying a fair amount of fee.
The most obvious one is displaying advertisements. Applications in this category, too, have an in-app purchase option where users pay the money to go ad-free.
Some free apps without advertising also have high earning potential by partnering with brands and through sponsorship opportunities if the application acquires a pretty good number of download.
Above all, I would suggest my clients a combination of freemium and in-app purchase model. The app must be free to download, and some features must be rendered free but some worthwhile customizations can be monetized.
