Goodman Lantern provides native English content writing services that help businesses sell better and grow faster.
Our writing team consists of native English speakers with highly sought-after skill sets, including marketing, branding, SEO, and social media. We help our clients to establish a recognisable brand and develop content that will help them to influence their audience, make sales, and create brand awareness.
At Goodman Lantern, we help you identify your customers’ pain points, creating authoritative and engaging content that aligns with your overall marketing strategy. No matter which industry you’re in, we build trust in your products or services through clear communication and skilful storytelling.
Goodman Lantern Executive Interview
Our content team consists of native English writers and editors, as well as graphic designers, illustrators, and animators, all with highly sought-after skill sets. Our creatives specialize in B2B content marketing (both inbound and outbound) and are supported by a strong SEO team and experienced brand, marketing, and content strategists. We help our clients establish recognizable brands and create content that influences their audiences, resulting in, for example, increased sales, stronger customer relationships, and greater brand awareness.
To combat the existing economic disparity between men and women, Goodman Lantern is committed to creating more opportunities for women in the technology and marketing sectors. We’ve made it our mission to keep the team predominantly female and to provide more growth and leadership opportunities for women as we grow.
As the founder and CEO, I keep a close eye on our KPIs, operations, strategy, marketing, finance, HR, and sales – and provide guidance where I can – but trust my team to run the day-to-day operations.
I’m also a firm believer in providing equal opportunities to women who wish to join the tech and marketing industry. Growing up in the Middle East and India, I was exposed to some of the injustices girls face in the school system. Later in life, I noticed systemic inequality also infiltrated the workforce. Women weren’t given equal opportunities. I wanted to use my male privilege to do something about it.
When I founded Goodman Lantern, I made it my personal mission to ensure that the company culture empowers women. For example, a very flexible work model makes it easy for our team members, many of whom are mothers, to earn a good income.
However, as needed, we also bring in specialist writers, editors, designers, strategists, and subject-matter experts (SMEs) to ensure we create the best possible content that would resonate with our clients (often highly specialized) audiences.
We also focus on the B2B sector, which makes us specialists in this area, and we're a mission-driven company. As mentioned before, we believe it's our social responsibility to actively strive for gender parity on a global scale, and we're committed to creating consistent, reliable, and fair income opportunities for women. We also prefer to work with clients who are frontrunners in driving DE&I in their companies.
- Accounting & Tax.
- Aerospace & Defense.
- Agriculture & farming.
- Artificial intelligence/machine learning.
- Banking, finance & insurance.
- Consumer goods & services.
- Environment & sustainability.
- IT & software.
- Internet of Things (IoT).
- Marketing & advertising.
- Outsourcing / BPO.
- Real estate & construction.
- Recruitment & HR.
- Retail & wholesale.
- Tech Automation.
- Tech Hardware.
- Transport, logistics, and distribution.
- Virtual and Augmented Reality (VR/AR).
- Content creation for various formats (e.g. articles, social posts, eBooks, whitepapers, newsletters).
- Content, brand & campaign strategies.
- Growth SEO services.
- Graphic design.
- Video marketing.
- Content distribution.
- HubSpot Management.
- Translation, transcreation & localization.
- Reliable and committed.
- Inclusive and respectful.
Goodman Lantern Reviews
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Web content and site prepared by Goodman helped us win an award
Their commitment to quality and focus on building things partnership with us helped us create a website, which has helped us win several business opportunities including an award for best website. Thank you GL!
What is it about the company that you appreciate the most?
Their ability to work in collaboration and knowledge of B2B marketing
What was it about the company that you didn't like which they should do better?
Nothing as such
Significant growth in client's keyword ranking, very pleased!
GL’s strategy and execution team helped us improve our client's keyword rank and an increased their traffic. They were proactive; we had fortnightly calls and adapted the writing to make sure the strategy delivered results.
Improve our SEO ranking and increase traffic
Great company to work with!
What was the project name that you have worked with Goodman Lantern ?