GoProtoz

Client's Indroduction: Book cab is a website that provides car rental services with professional drivers and transparent pricing. The founders aim at providing an end-to-end solution to their customer’s car rental needs. The idea is to reduce the complication of booking with the usage of technology and an improvised user experience.

The Challenge: The primary challenge was to build the trust between the user and the website as it is the key building block to long term success.

Empathize: We aimed for a better user experience and communication between customers and cab drivers. To achieve this, we made certain fact finding surveys that showed the problems faced by both customers and cab drivers.

Define: We came across with multiple solutions using techniques such as brainstorming and problem solving, that can significantly enhance the value of an ideal solution.

Ideate: We ideated and created basic sketches and then proceeded with hi-fi wireframes which helped us get solutions, based on the research and analysis.

Visual design: We proceeded with visual design to enhance the product’s creative appeal and usability. We designed the necessary features to generate an interface that improved user experience and is growth driven.

Client's Indroduction:  Flipserve is a solution and service platform which provides organizations with fully managed cloud services. They approached us with a clear idea of designing a platform that empowers customers to address their business needs with quality and complete transparency.

The Challenge: The primary challenge was to build the trust between the user and the website as it is the key building block to long term success.

Empathize: We focused on understanding our customers, by searching and gathering information about their business. During this phase, we understood our user goals as well as business goals, followed by defining a user persona.

Define: We came across with multiple solutions using techniques such as brainstorming and problem solving, that can significantly enhance the value of an ideal solution.

Ideate: We initially made sketches to facilitate the visual hierarchies and structure. To be able to lay out all that information into the interface of our product, making high fidelity wireframes was a necessary step. Then we proceeded to digitise them into prototype