Impero

WE MAKE TIRED BRANDS FAMOUS AGAIN

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We're an independent consumer centric creative agency based in London and Buenos Aires, made up of over 40 people and growing fast. We have the pleasure of working with world class consumer brands such as Beefeater Gin, UGG, Havana Club, 7Up, Primark, Lindt chocolates...
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$50 - $99/hr
10 - 49
2009
Argentina
Impero
WE MAKE TIRED BRANDS FAMOUS AGAIN
0.00/5 (0 Reviews)
Services

Digital & Brand Strategy, Content Creation, Digital Innovation, Social Media Strategy, Campaign ideation & Analytics, Community Management, Creative, Strategy, Influencer Marketing, branding, advertising, design, and packaging design

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Question & Answer
Are you ready to bite the bullet?  If you really want to upgrade your website, no doubt you have to focus on improving its design and structure for better user experience.  Believe me, users hardly take five seconds to decide whether to visit a website or not.  Of course, your old website might have served you well, but if you have decided for a revamp, it is always exciting to go with a rework. Your visitors would definitely be happier if you provide them a site with faster loading speed and great new features.  Here, I am going to describe how you can implement an attractive design structure for your old website so that it brings you better traffic and better conversions and that too, on the basis of latest trends so that you do not feel left behind from what is going on in the market.  But, first-of-all, take a quick view of what makes your design better:  · Colors  · Typefaces  · Graphics  · Navigability  · Consistency  · Accessibility  · Responsiveness  When you are upgrading your website, you should take care of its appearance, functionalities, and the mode of communication associated with it. There are a lot of things that you should consider before rebuilding your site. For example,  1. Your entire website should be responsive and mobile-friendly. In fact, from 2015 Google has also started penalizing websites that are not mobile-friendly. On the other hand, a responsive design will help boosting higher SERPs and traffic to your website.  2. Your site should be easy-to-navigate. The best thing is to limit the number of items in the menu to seven, make labels to be more descriptive, and keep the navbar fixed. This will help you make your visitors stay to your website for longer than five seconds.  3. Page speed improvement for longer sessions and reducing bounce rate is important. Do not forget than a 2 seconds delay in loading page speed can abandon your customers from reaching your website by 87%.  4. Make call-to-action as an essential part of your website that can boost up to conversions by 32.5% if it is an orange button and 21% if it is a red button. Always make sure to use some actionable words in those buttons like learn, start, discover etc.  5. Always use white spaces for technical stuff or a visual hierarchy. This helps in increasing reader comprehension by 20% and increased user interaction, along with highlighting your CTAs quite easily and it makes the page looks better.  6. A picture speaks a thousand words. So, start using photos, GIFs, drawings, and videos in your website. Researches reveal that users spend 10% more time to view the images or pictures than reading texts. Hence, great visuals matter a lot for increasing visibility of your website.  7. Integrate social media accounts to your website to increase online presence of your website on different search engines. There are 3.5 billion social media users worldwide and 73% of the marketers believe that using social media marketing is effective for your website and business.  8. Colors matter a lot to enhance the visibility of your website among the visitors. Even a slightest color difference matter it is used sensibly. So, you can use the color theory efficiently on your entire website. For example, pick a dominant color and then choose some complementary colors to complete the color scheme perfectly.  9. Add custom illustrations to your website as they help in retaining your web visitors on the site and are a great piece of decoration too. Doodles are in trend these days. A combination of efforts from your in-house designer, and brand & marketing team will definitely work better.  10. Add motion and animation with intent to your website. It includes loading animation, hover, scrolling, background, and so on.  I hope the above-given points will help you improve your website design. So, considering them will definitely worth upgrading your website.
Are you ready to bite the bullet?  If you really want to upgrade your website, no doubt you have to focus on improving its design and structure for better user experience.  Believe me, users hardly take five seconds to decide whether to visit a website or not.  Of course, your old website might have served you well, but if you have decided for a revamp, it is always exciting to go with a rework. Your visitors would definitely be happier if you provide them a site with faster loading speed and great new features.  Here, I am going to describe how you can implement an attractive design structure for your old website so that it brings you better traffic and better conversions and that too, on the basis of latest trends so that you do not feel left behind from what is going on in the market.  But, first-of-all, take a quick view of what makes your design better:  · Colors  · Typefaces  · Graphics  · Navigability  · Consistency  · Accessibility  · Responsiveness  When you are upgrading your website, you should take care of its appearance, functionalities, and the mode of communication associated with it. There are a lot of things that you should consider before rebuilding your site. For example,  1. Your entire website should be responsive and mobile-friendly. In fact, from 2015 Google has also started penalizing websites that are not mobile-friendly. On the other hand, a responsive design will help boosting higher SERPs and traffic to your website.  2. Your site should be easy-to-navigate. The best thing is to limit the number of items in the menu to seven, make labels to be more descriptive, and keep the navbar fixed. This will help you make your visitors stay to your website for longer than five seconds.  3. Page speed improvement for longer sessions and reducing bounce rate is important. Do not forget than a 2 seconds delay in loading page speed can abandon your customers from reaching your website by 87%.  4. Make call-to-action as an essential part of your website that can boost up to conversions by 32.5% if it is an orange button and 21% if it is a red button. Always make sure to use some actionable words in those buttons like learn, start, discover etc.  5. Always use white spaces for technical stuff or a visual hierarchy. This helps in increasing reader comprehension by 20% and increased user interaction, along with highlighting your CTAs quite easily and it makes the page looks better.  6. A picture speaks a thousand words. So, start using photos, GIFs, drawings, and videos in your website. Researches reveal that users spend 10% more time to view the images or pictures than reading texts. Hence, great visuals matter a lot for increasing visibility of your website.  7. Integrate social media accounts to your website to increase online presence of your website on different search engines. There are 3.5 billion social media users worldwide and 73% of the marketers believe that using social media marketing is effective for your website and business.  8. Colors matter a lot to enhance the visibility of your website among the visitors. Even a slightest color difference matter it is used sensibly. So, you can use the color theory efficiently on your entire website. For example, pick a dominant color and then choose some complementary colors to complete the color scheme perfectly.  9. Add custom illustrations to your website as they help in retaining your web visitors on the site and are a great piece of decoration too. Doodles are in trend these days. A combination of efforts from your in-house designer, and brand & marketing team will definitely work better.  10. Add motion and animation with intent to your website. It includes loading animation, hover, scrolling, background, and so on.  I hope the above-given points will help you improve your website design. So, considering them will definitely worth upgrading your website.
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Are you ready to bite the bullet? 

If you really want to upgrade your website, no doubt you have to focus on improving its design and structure for better user experience. 

Believe me, users hardly take five seconds to decide whether to visit a website or not. 

Of course, your old website might have served you well, but if you have decided for a revamp, it is always exciting to go with a rework. Your visitors would definitely be happier if you provide them a site with faster loading speed and great new features. 

Here, I am going to describe how you can implement an attractive design structure for your old website so that it brings you better traffic and better conversions and that too, on the basis of latest trends so that you do not feel left behind from what is going on in the market. 

But, first-of-all, take a quick view of what makes your design better: 

· Colors 

· Typefaces 

· Graphics 

· Navigability 

· Consistency 

· Accessibility 

· Responsiveness 

When you are upgrading your website, you should take care of its appearance, functionalities, and the mode of communication associated with it. There are a lot of things that you should consider before rebuilding your site. For example, 

1. Your entire website should be responsive and mobile-friendly. In fact, from 2015 Google has also started penalizing websites that are not mobile-friendly. On the other hand, a responsive design will help boosting higher SERPs and traffic to your website. 

2. Your site should be easy-to-navigate. The best thing is to limit the number of items in the menu to seven, make labels to be more descriptive, and keep the navbar fixed. This will help you make your visitors stay to your website for longer than five seconds. 

3. Page speed improvement for longer sessions and reducing bounce rate is important. Do not forget than a 2 seconds delay in loading page speed can abandon your customers from reaching your website by 87%. 

4. Make call-to-action as an essential part of your website that can boost up to conversions by 32.5% if it is an orange button and 21% if it is a red button. Always make sure to use some actionable words in those buttons like learn, start, discover etc. 

5. Always use white spaces for technical stuff or a visual hierarchy. This helps in increasing reader comprehension by 20% and increased user interaction, along with highlighting your CTAs quite easily and it makes the page looks better. 

6. A picture speaks a thousand words. So, start using photos, GIFs, drawings, and videos in your website. Researches reveal that users spend 10% more time to view the images or pictures than reading texts. Hence, great visuals matter a lot for increasing visibility of your website. 

7. Integrate social media accounts to your website to increase online presence of your website on different search engines. There are 3.5 billion social media users worldwide and 73% of the marketers believe that using social media marketing is effective for your website and business. 

8. Colors matter a lot to enhance the visibility of your website among the visitors. Even a slightest color difference matter it is used sensibly. So, you can use the color theory efficiently on your entire website. For example, pick a dominant color and then choose some complementary colors to complete the color scheme perfectly. 

9. Add custom illustrations to your website as they help in retaining your web visitors on the site and are a great piece of decoration too. Doodles are in trend these days. A combination of efforts from your in-house designer, and brand & marketing team will definitely work better. 

10. Add motion and animation with intent to your website. It includes loading animation, hover, scrolling, background, and so on. 

I hope the above-given points will help you improve your website design. So, considering them will definitely worth upgrading your website.

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Impero
Cabildo 1458 1st floor, Buenos Aires, Buenos Aires 1458
Argentina
541167997949
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