InBold

Challenges:

When Demant came to us, they were navigating, managing, and distributing marketing materials for their 3 key stakeholders – Oticon, Phillips, and Bernafon – relying solely on spreadsheets and manual coordination between platforms and departments. It had reached the point where they knew they needed a smarter, more digitized solution to simplify global ordering.

Solution:

InBold worked closely with the Demant team to design a branded marketing management web shop that streamlined the process of collecting campaign material orders across all brands and markets. The platform, hosted and managed by InBold, eliminated ordering errors, reduced manual workloads, and delivered real-time insights into order activity and market performance.

Impact:

The automized, user-friendly solution enabled Demant and its stakeholders to make informed decisions in ordering and distributing marketing materials. It mitigated the need for human interaction and established a foundation for a more agile, error-free operation – saving time and resources while unlocking valuable market insights.

Introduction:

Hevea is a natural rubber brand known for its eco-friendly and sustainable products, primarily made from 100% natural rubber latex sourced from the Hevea Brasiliensis tree. The brand focuses on safe, non-toxic, and biodegradable alternatives to plastic

Challenges:

Period poverty continues to take a toll on girls and women worldwide – especially when it comes to education. With 1 in 10 girls missing school daily due to lack of proper menstrual care, their well-being and future are at risk. Hevea – a menstrual cup brand dedicated to women’s health – launched a bold campaign to challenge this reality.

Solution:

The campaign rolled out on International Women’s Day with installations in the city’s busiest corners: sidewalks, public transport stations, parks. Each site featured a realistic menstrual stain accompanied by minimal yet impactful messaging, linking to our donation platform via QR codes.

At the same time, our four female ambassadors took to social media, sharing personal stories and highlighting the issue and donation mechanism.

Impact:

Blood Barrier surpassed all expectations, achieving an engagement rate of 6.2%, which is 2.5 times the industry standard. The campaign organically reached 1 in every 4 adults and delivered an impressive 15x ROI.

Introduction:

Xomnia is the leading data and AI consulting firm, driven to disrupt the status quo and empower clients to make bold, data-informed decisions. By bringing together the most brilliant minds in the industry, Xomnia provides innovative solutions that push the boundaries of data and AI.

Challenges:

Breaking the mold of a typical supplier, Xomnia wanted to reposition itself as a professional consultancy and as a trusted partner in data and AI. What sets Xomnia apart is its team of highly skilled specialists. By embodying this ideal, Xomnia aimed to become both the go-to partner for clients and a magnet for top talent.

Solution:

We initiated a bold rebrand to better reflect Xomnia’s evolving ambition by redefining its core foundation elements and creating a new dynamic visual identity.

We took inspiration from the infinitive of the O shape, to create a logo that emphasizes Xomnia’s strong adaptability and flexibility. We made Xomnia’s O shape extendable, referring to the commitment to delivering scalable solutions that evolve with client’s business requirements.

Introduction:

Clipper came in boiling hot to Denmark with 4 engaging influencer campaigns

Challenges:

Clipper Teas, the world’s largest Fairtrade tea brand, was looking to build brand awareness in Denmark through creative and authentic influencer marketing campaigns.

Solutions:

We carried out a series of 4 playful influencer initiatives:

• Time for Tea: Series of influencer content centered around the brand’s stand-out qualities: good taste and commitment to sustainability.
• Talk Tea: A relay activity where influencers nominate each other to share a cup of tea outdoors and spend time with Mother Nature.
• CreativiTEA: Inspiring Danes to reduce waste with influencers’ suggestions of fun, original ways to reuse Clipper’s tea leaves, bags, and packaging.
• Your Daily RouTEAnes: Influencers sharing the rewarding results of prioritising tea time in their daily life to encourage the audience to take a break from their busy schedule to enjoy a cup of Clipper tea.

Challenges:

Brøndum’s Schnapps sought a fresh communication message.

Aiming to retain their loyal audience while effectively engaging with a new generation of schnapps enthusiasts, Brøndum partnered with us to revitalize their current communication message. 
The challenge was to seamlessly blend tradition and modernity – preserving the brand’s authenticity while introducing a fresh perspective.


We created a strategic communication message tailored specifically for Brøndum’s Schnapps, bridging the classic value of Danish traditional liquor with contemporary trends to tell the story of culture, heritage, and inspiration.

Solutions:

Introducing "Krydderi Til Tilværelsen" - An inspiring dual-meaning message that speaks to both taste and experience.

“Krydderi Til Tilværelsen” means “Spice of life”. It refers to the diverse flavors of schnapps, but also works as a metaphor for the added joy, excitement and character of living.

With this key message, we opened up a world of possibilities. “Krydderi Til Tilværelsen” can be both playful and serious, traditional and new – adaptable to any mood, context and occasion. Every person has a unique take on what their “life’s spices” are, and this offers endless opportunities for our new message.

With “Krydderi Til Tilværelsen” (“Spice of life”), Brøndum’s Schnapps becomes more than just a spirits brand, but an inspiring companion that adds the extra spark to make life more vibrant.

Introduction:

SPISBAR’ is the overall name of this communication campaign. The name creates associations with foods as well as venues and invites active involvement.

Challenges:

To attract and recruit start-up companies to the competition. To attract and create awareness about foodwaste conference.

Solution:

Based on ONE/THIRD’s universe – and a focus on aesthetics, appetite, and innovation – we created a visual identity. A simple identity that functions online as well as offline, and is suitable for heavy knowledge publications, infographics, animations, and inspiring event installations.

By using PR, SoMe, Innovations Competions  and Portraits Interviews, we found and encouragedcompanies and organizations across the different value links to participate in Denmark’s first food waste contest.

Impact:

The conference and the competition was a great success. The conference was sold out and a large number of stakeholders participated in the conference.

Challenges

Becoming a brand leader: Having grown organically into a multi-million dollar company, the family-run Danish knitting brand, Knitting for Olive, hoped to drive sales to fresh heights and establish itself as a global market leader for premium, ethically sourced yarn, patterns, and accessories.

Solution:

Creating the first-ever digital campaign

After extensive market research, we proposed the first-ever digital ad campaign and blueprinted a market strategy targeting the US and new European markets. Our research also guided us in crafting a personalized campaign message, celebrating the knitter’s own experience: Knitting for You.

With our message in place, we developed our campaign’s visuals. Using slow motion and close-ups, we filmed a series of intimate, immersive and stylized scenes, accentuating the beauty, quality and texture of Knitting for Olive’s products. This created a luxurious look and feel you could almost reach out and touch.

From static ads to motion videos, we promoted our campaign message across select social media, reaching users on their favorite channels and driving search engine results through a data-backed strategy. As part of this action plan, we also redesigned, rebuilt and rewrote the website, enhancing the user experience with an effortless, joyful journey from advert to shopping cart.

Through our creative efforts, we significantly increased return on ad spend and website purchases, introducing millions of knitters to Knitting for Olive. Now, knitting newbies, experts, and hobbyists alike have a new, favorite go-to brand for all their knitting needs.

Challenges:

Our task was to create a setting for Maybelline to create WOM with non-paid influencers.

The concept should give physical and online life to the global Candy Drop universe.

The unpaid influencers was carefully selected based on their reach, engagement rates and brand match with Maybelline.

• 5 lipstick colors
• 1 candy univers
• 36 influencers from the nordics

Solutions:

We tapped into current TikTok and Instagram trends, gave them a twist and secured high relevance for Maybelline.

• We turned the package and delivery into an ‘Unboxing Experience’,
• Created a personal note for each influencer,
• Kept the gift surprising,
• And secured multiple post-worthy moments during the ‘Unboxing Experience’.

We chose the classical sweet gummi bear as our ‘main character’.

The much loved bubble gum served as our inspiration.

And we made the summer vibe a part of the key messaging.

Challenges:

As Vietnam’s first liberal arts university, Fulbright has a unique educational offering for a growing number of prospective local students. To attract this digital first-generation and their parents, Fulbright had to radically redefine its website user experience, presenting clear, compelling and seamless steps towards enrollment – all in time before the next semester.

Solutions:

We began by collaboratively mapping the student journey, from the classroom to application submission. By introducing a new site structure with simplified page layouts, we delivered large amounts of complex information in clear, concise and visually elegant ways.

With our streamlined user experience planned out, we crafted persuasive, personalized titling and body copy for greater understanding of Fulbright’s key message: a world-class University for Vietnam’s future. This refined writing style, along with cleaner layouts and updated community-focused photography, all help create a comfortable user journey that quickly drives to enrollment.

We also fine-tuned the website for the first time on mobile devices, enabling the University to connect with Vietnam’s young, tech-savvy cohort. Now, prospective students and parents alike can easily understand the University’s offerings and begin applying on any platform.

With our project delivered ahead of deadline, Fulbright can now fully focus on helping students take those important first steps that will shape their future 
careers and lives.

Challenges:

When your brand expands globally, small, barely noticeable inefficiencies can quickly add up, slowing you down. With over 40 offices in 100 countries, this is exactly the situation premium professional cleaning company Nilfisk found themselves in. From incomplete briefs to missing files, Nilfisk’s many small efficiency gaps resulted in days lost on unnecessary administration at great cost.

Solutions:

Together, we decided to solve these issues by implementing our innovative, high-performance Brand Management System. We created easy and simple automated workflows so Nilfisk’s employees could say goodbye to the laborious process of manually filling out information and creating folders.

With our Business Intelligence Dashboard and 24/7 business model, we’re also able to analyse the impact of these changes – no matter the time of day. Nilfisk was back running at its best, and the workflow transition to automation means Nilfisk is now able to deal with the demands of the fast-paced, global market.

Challenges:

Maersk, one of the largest shipping container companies in the world, had serious issues with inconsistent brand image. This was especially noticeable across the company’s website and social media, where photographic image styles were incoherent and did not reflect the company’s values.

Solutions:

Together, we collaborated with Maersk’s lead agency to invent and test multiple, creative photographic styles, before deciding on one unique style that was impactful, recognisably Maersk, and importantly, reignited a connection with customers.

To help Maersk implement the style across differing images and channels worldwide, we created a clear and defined style-guide. Maersk then used this style-guide to send professional photographers around the world to capture future campaign images.

With our creative partnership, Maersk now has an original, cinematic and editorial style that adds texture, visible depth and creates consistency in their global visual identity.

Challenges:

EuroEyes, a global leader in eye and lens surgeries, faced a common problem for brands outsourcing marketing production: inconsistent output from multiple vendors. By relying on different suppliers across multiple projects, EuroEyes found clear communication and oversight of projects to be nearly impossible, resulting in branding inconsistencies and weak lead generation.

Solution:

By collaborating with Inbold, EuroEyes centralised its marketing production with a dedicated team whose output was tracked, analysed and automatically uploaded into an interactive report and dashboard. EuroEyes now had access to clear, transparent results on all its marketing production needs. This helped EuroEyes iron out issues in branding—improving brand consistency throughout its multiple media channels.

With newly revived branding, customer interaction vastly improved across EuroEyes’ marketing channels, and our focus could now turn to effectively targeting lead generation. As part of this process, we introduced advanced Customer Relationship Management technology to develop high-quality leads and improve customer acquisition. This increased the amount of valuable lead data available, which we’d then analyse to help EuroEyes make more impactful marketing decisions, resulting in greater clicks and greater sales.

Partnering with Inbold, EuroEyes discovered an outsourcing partner that had all their marketing needs covered with first-class results, and could now say goodbye to the frustrations of ineffective multiple suppliers.

Challenges:

Many companies end up stuck in their old production ways – risking time, money and market position. That’s exactly where BoConcept, the worldwide Danish furniture brand, found themselves. With production demands growing, BoConcept needed to modernise workflows and proofing steps to avoid unnecessary global stoppages.

Solution:

We proactively collaborated with BoConcept to enhance its workflow, seamlessly connecting both parties by introducing our automated brand management system: The Color Flow. Through automation, our workflow system ended unnecessary manual tasks and created folders for all BoConcept’s projects, from size adaptations to banners, freeing employees to focus on more essential production areas.

With offices worldwide, BoConcept also needed to check multiple projects fast. This is where The Color Flow’s embedded proofing tool comes into play. Our proofing tool provides an instant feedback channel with the ability to check hundreds of files on one page, reducing the margin for error and shortening BoConcept’s time to market.

Since partnering with us, BoConcept has transformed its internal communication and workflows, delivering over 180 projects in over 60 countries. With In InBold, Boncept’s marketing production process is now as elegant and functional as its designs.

CHALLENGE:

As the saying goes, too many cooks spoil the broth. By using different marketing agencies in separate countries for Instructions For Use (IFU), global medical tech innovator Ambu found themselves in this exact situation. In working with multiple vendors, Ambu suffered a range of issues, from workflow stoppages to difficulties tracking projects, but most importantly for an international medical company, compliance problems. With time-frames lagging and costs mounting, Ambu needed to leave a multi-vendor approach behind.

SOLUTION:

As a result of introducing our system, Ambu could seamlessly collaborate across multiple international offices and, with transparent, automated workflows, produce more timely and accurate IFU.

Since Ambu worked across numerous language markets, we also integrated LanguageWire into our BMS. Ambu now had a straightforward process to translate any project into 27 different languages, from medical instructions to informative leaflets. This greatly reduced margin for error and improved Ambu’s global compliance, accelerating the delivery of Ambu’s products to healthcare professionals and patients worldwide.

Challenges:

Davidsen, the leading Danish home improvement company, came to us needing a more recognisable brand for its outdoor offerings. Our brief was to create an outstanding sub-brand visible across the Danish market, which would drive sales and establish greater retail customer connections.

Solution:

We used our understanding of the company to create the stylised sub-brand: Udeliv. We designed Udeliv’s name in an italic-style font with a complementary logo and color scheme, creating a unique logo that drew customer attention and sparked a feeling of the outdoors.

We also created a style guideline for Udeliv. With this, Davidsen could produce images for Udeliv’s outdoor campaigns and run them alongside Davidsen’s own branding, creating a harmonious relationship between the two brands.

When it came time to launch Udeliv, we’d established the branding as uplifting, with a family mood that showed the best of outdoor life. Davidsen could now target outdoor customers in a personal, friendly, and definitive way, persuading Danes across the country to renovate and enjoy the outdoors.

Challenges:

For almost ten years, Toms has worked towards complete traceability for their cocoa production to ensure that it is produced under good, sustainable conditions for the farmers and their families. Furthermore, the chocolate manufacturer has developed a special method for improving the cocoa taste. Our challenge was to narrate this complex story about a beloved product to an audience that want to be enlightened, but still chose chocolate based on taste, price and quality.

Solution:

We created a stamp, decorated with an infinity symbol shaped as a QR-code. In that way, we visualized traceability as the eternal journey towards a better world, while also transforming the complexity of it into an accessible source of new knowledge. The stamp tells us that a conscious choice makes a difference, when it comes to both taste and sustainability.

Challenges:

Through generations, the marmalade producer Den Gamle Fabrik has been associated with Danish summer and the taste of real marmalade. However, several competitors have over the years appeared on the market. Den Gamle Fabrik’s position was challenged. New marketing was needed. A need to recreate the emotional bond between brand and consumer.

Solution:

To recreate the nostalgia and regain the position as the Danes’ favorite marmalade brand, we developed a concept that would bring Den Gamle Fabrik back into the Danish general consciousness. Den Gamle Fabrik needed to get out and meet their consumers. So we created Den Gamle Fabrik’s Berry Bus. The bus drove across the country during the month of June and visited markets, city celebrations, and local carnivals as well as the important retailers like Bilka, Føtex, and Kvickly. Everyone who came to the Berry Bus was met by a cozy universe which set the scene for a good summer experience with Den Gamle Fabrik. Fruit juice, freshly baked waffles, and muffins topped with marmalade was served.

The activity was supported by successful PR efforts at national, regional, and local level. Also, we created awareness through Den Gamle Fabrik’s social media channels. A combination of fun and involving polls, contests and photos from the tour created great interaction around the campaign. To create an extra push, we ended with an event in a strawberry field for family bloggers and journalists. The event celebrated the coziness and family values ​​that reflect the DNA of Den Gamle Fabrik. The nostalgia was supported by the revival of a 1998 commercial for Den Gamle Fabrik, ‘Molly’ by Bates, and the tones of the Danish evergreen; ‘Glemmer du, så husker jeg …’

Challenges:

Christmas is a season of joy and happiness. A season associated to Coca-Cola. But Christmas can also be a busy and stressful time.

Coca-Cola Denmark wanted to strengthen its market position during Christmas season with sweet and surprising activities. The goal was to provide Danes with small enjoyable breaks during their busy holiday season. Essencius was asked to develop earned and shared media campaign activity to spread a little extra joy among the Danes.

Solution:

A Coca-Cola for a kiss:

At Copenhagen Central Station, in the middle of the Christmas rush, we installed a special vending machine and placed a mistletoe above it. Every time busy holiday travelers stopped and kissed under the mistletoe, the machine dispensed a Coca-Cola. People enjoyed the surprise and all the joy and smiles were caught on tape.

Decorate with a Coca-Cola:

We also activated Coca-Cola’s own Christmas bow, which appeared on the labels of Coca-Cola bottles during Christmas 2015. This was a special label that could easily be folded into a nice Christmas bow. We sent bottles with the Christmas bow labels to selected media and the most trendsetting bloggers.

Impact:

The film with the kissing holiday travelers reached more than 1,8 million people in just 24 hours via PR and social media. On YouTube alone, there were more than 100,000 views.

The Christmas bow label was also well received by journalists and bloggers, who wrote enthusiastically about it. Via PR and social media, it reached an earned audience of almost 700,000.

Challenges:

The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark.

In our initial research, we discovered a remarkable discrepancy between facts and perception: solar energy has great advantages, but among the Danes there are several myths associated with solar energy. Therefore, we worked to both debunk these myths while creating awareness and preference for a new brand.

Solution:

We developed the ‘Paid by the Sun’ communication platform. In order to effectively launch the campaign, we created an all new visual identity, website, sales materials and social media presence. We established an influencer collaboration, created various promotional efforts, and worked with content marketing too.

The key element in the launch campaign was a competition. Four families across the country were given the opportunity to be a test family and win a solar cell system from Solar Polaris. The competition enabled us to create a setting, in which the winning families debunked myths and showed other Danes the many benefits of solar systems. We also enlisted television host and former weather woman, Cecilie Hother, as an ambassador. She brought credibility through her expertise on weather and brought attention with her celebrity status.

Challenges:

Scandinavia’s leading magazine and weeklies publisher, Aller, needed a digital production partner that could help them quickly deliver fast-breaking fashion, design and lifestyle news to millions of readers, without sacrificing quality.

Solution:

Since 2008, we’ve teamed up with Aller to ease production time pressures. Our 24/7 marketing model allows us to work day and night across 19 of Aller’s publications. For each magazine, our creatives are responsible for 70-80% of layout. We fuse our creativity with Aller’s brand guidelines to position typography, content, and images, reworking the magazine’s raw elements into an eye-catching design.

We also offer Aller 1-hour, 12-hour, or 24-hour production for Digitial Imaging. Here, our creatives remove backgrounds from thousands of images using clipping paths and masking. With our delivery of this delicate task, Aller’s magazines always hit the shelves on time.

For pictures that need a special lift, Aller uses our high-end retouching service. Whether lighting, coloring, or sculpting photos, our advanced retouchers enhance Aller’s images, creating the spark to attract, captivate and engage readers.

With The Color Club, Aller has found a trusted, long-term digital marketing partner that brings stories to life through first-rate creative design, efficient 24-hour production, and team-focused collaboration. No matter what the news cycle throws at Aller: we’re ready right now to produce the tale.

Challenges:

The Danish Breast Cancer Association (Støt Brysterne) has been known for the pink bow and their campaign efforts for several years. They have focused on breast cancer and raised money for research. The Danish Breast Cancer Association has built a loyal group of women aged +35 years over the years. The organization has long had a desire to extend their campaign to reach a broader audience including both a younger and a male segment. Our challenge was to devise a strategy and campaign that would attract and embrace all three segments.

In addition to expanding the reach of the campaign, it was also important to have a ‘social first’ mentality to best meet the potential for interaction with the campaign through social media.

Solutions:

We developed the campaign ‘Value the Brests’ (In Danish: Sæt Pris på Brysterne – a double meaning, playing on both value and appreciation of brests) with a clear goal: Enable the target audience to make the campaign their own. We expected a younger audience to not want to ‘stay within the lines’ but rather prefer to customize their messages.

The overall idea was simple. We encouraged people to hold two items up in front of them, so they indicated breasts, take a picture, and share it with the hashtag: #sætprispåbrysterne (#valuethebrests). The goal was to focus on self appreciation, appreciation of loved ones, and of others who are affected by breast cancer. We provided a simple framework for the campaign and let people decide for themselves how to interpret and tell their story. We used Facebook and Instagram as primary communication channels. We ensured exposure to influencers as well as the younger audience and made it easy for people to share their photos and stories. We collaborated with famous TV personalities, bloggers, YouTube publishers, and companies. This kickstarted the campaign, drove maximum attention, and gave reach to a wider audience.

Challenges:

Finding a unique identity in a crowded market

Northern Europe is one of the best places in the world for cycling. But for cycle companies, it’s a crowded market. This was the problem Denmark’s leading cycle e-commerce company, CykelGear, faced when expanding into neighboring countries. Cykelgear had the production, the people and the love for cycling but needed a new identity to stand out.

Solution:

Let’s make Europe Bikable

At the beginning of the creative process, we conducted extensive competitor research and pedalled into discovering Cykelgear’s core mission, vision and values. Through our detailed brand profile and market analysis, we uncovered Cykelgear’s true point of difference: that Cykelgear equally serves every type of cyclist.

From our insight, we found the name: Bikable -a can-do brand that enables all cyclists. This inspired Bikable’s attitude with taglines that call you to join in: It’s Bikable, I’m Bikable, We’re Bikable.

With the name and tone set, we locked in on Bikable’s visual identity. We created a flexible logo, typography, and photographic style that encouraged cycling and showed all the possibilities of two wheels, from cycling the Alps to the simple work commute.

Next, we turned to the shared journey of Bikable customers: the website. Our creatives designed a clear, user-friendly and easy-to-use e-commerce site backed by a full suite of social media, newsletter and email styles that reflected Bikable’s personality, increasing the chance of repeat shoppers.

Before we launched Bikable, the final brand elements were designed. We created an entire product line, from tote bags to water bottles, along with an in-depth, customisable brand guideline that covered everything from color schemes to packaging. Bikable now had all the gear for success.

Northern Europe and beyond? It’s Bikable.

Jabra delivers global marketing with our 24/7, multi-lingual asset production.

Jabra’s issue: Fast-growing market demands

Jabra, a global elite audio and visual technology company, needed to hit the right note as it grew in the global market. To do so, Jabra had to find a trusted marketing production partner that could handle increased market demands whilst consistently achieving high-quality results.

Our solution: Efficient global workflows

In 2019, we began our marketing partnership with Jabra, and laid strong foundations by creating clear communication channels and transparent work processes. Jabra could now easily monitor progress on numerous marketing projects, and effectively collaborate with our teams before final submission. As a result, margin for error in production was greatly reduced, leading to significant efficiency gains.

With Jabra continuing to grow and our results exceeding expectations, we began helping across a wider range of marketing assets. Adding animation; banners; videos; 3D designs; and more, we increased the consistency of Jabra’s branding across multiple channels, especially social media. By the end of 2021, we were helping Jabra with over a hundred annual projects, across multiple offices in 10 different languages.

Our marketing production has been music to Jabra’s ears: We’ve become their trusted marketing partner, proudly helping them achieve production excellence on a global scale.

• 350 Projects since 2019
• 10 Languages translating documents for multiple countries
• Daily Co-operation with three key Jabra offices: USA, Germany and Denmark
• 61 Projects completed in the first half of 2022
• 127 Completed projects in 2021
• 132 Completed projects in 2020

Challenges:

In March and April 2020 the Covid19-pandemic really impacted the every day life of all Danes. The freedom to gather and to see people was very limited, shopping malls where closed and so forth. Exactly at that time global berry brand Driscoll’s launched a new and more sustainable packaging with 94% less plastic. Something they of course wanted media and influencers to notice.

However it was a very special period in time and we and Driscoll´s had to pay close attention to this new change of everyday life and all the issues that followed from the pandemic. Our task was to position global brand Driscoll’s and show local engagement while paying attention to the pandemic.
 

Solution:

For this particular situation and time we chose to focus more on the situation of consumers than on the new packaging.

A common denominator for people in this period was cancellations. Cancellations galore. Of baptisms, confirmations, birthdays and weddings. Clearly a source of sorrow and irritation for many Danes who looked forward to good times with friends and family.

To help off set a little of that we established a cooperation with three influencers from three different parts of Denmark. Jon Daniel Edlund, Grødgrisen and Frederikke Wæhrens. Driscoll´s and the influencers asked Danes to tell why they needed as Sweet tribute, a little light in dark. Or tell who they wanted to joy or comfort with a berrylicious surprice. Amongst all who told their story six would have a berry treat in form of a cake or a brunch created by the clever influencers.
 

Impact:

Hundreds of Danes reacted and engaged and told each their personal story about how Covid19 had stopped celebrations and good times with friends and family. Many wanted to send a sweet tribute to couples who has to postpone their wedding, others wanted to comfort teenagers who had their confirmation celebrations moved months ahead and yet others wanted to put a little sweet patch onto the disappointment of a cancelled reunion.

It turned out as a lovely, heart-warm and very local activation of a global brand. And yes – the sustainable packaging was shown too.

Challenges:

Speed, brainpower, approvals and copy rights where the most acute challenges facing CoRESCUE in their attemt to develop an emergency ventilator for the COVID-19 pandemic. A ventilator that could be produced fast and at a low cost. Due to the COVID-19 pandemic global healthcare is challenged. Lack of face masks, tests and virus killing sanitizers as well as lack of life saving ventilators is causing immense problems. Even though commercial producers of ventilators have increased their production capacity with 50-100 % it is not enough.  Without ventilators patients may die.

Solution:

A team of researchers headed by Professor Stephen Rees from the AAU rcare group spend nigth, days and weekends in building, calculating, calibrating and testing a ventilator for use during the COVID-19 pandemic. And they managed to create an Open Source ventilator within fourteen days! Simultaneously Inventors Way provided expertise in aspects of regulatory control and submission for review to the Danish Medicines Agency and we worked on name, identity, design, copy, and website development along with organic SEO optimization.

Impact:

To increase potential usage and life saving effects of the AAU Pandemic Ventilator we created a name with meaning and a logo with clear storytelling.  The name includes both a reference to Co2 and a reference to rescuing. The logo is simple yet distinct and offers the reader immediate guidance to the subject of the matter. The identity has a clear and stringent colour palette referencing both solidity, trustworthiness and hope or even love for life. The icons are kept simple and universal to easy decoding. The copy and design matches to underscore, that while the AAU Pandemic Ventilator is based on the finest and most accurate science, the project is also compassionate and bears a wish to help medical staff and patients globally.  We are proud to present CoRescue.org.

Maersk harmonized global brand imagery with our definitive photography style-guide.

Maersk's problem: Inconsistent branding

Maersk, one of the largest shipping container companies in the world, had serious issues with inconsistent brand image. This was especially noticeable across the company’s website and social media, where photographic image styles were incoherent and did not reflect the company’s values.

Our solution: A definitive style guide

Together, we collaborated with Maersk’s lead agency to invent and test multiple, creative photographic styles, before deciding on one unique style that was impactful, recognisably Maersk, and importantly, reignited a connection with customers.

To help Maersk implement the style across differing images and channels worldwide, we created a clear and defined style guide. Maersk then used this style guide to send professional photographers around the world to capture future campaign images.

With our creative partnership, Maersk now has an original, cinematic, and editorial style that adds texture, visible depth and creates consistency in their global visual identity. 

Impact:

• 3000+ Images: color graded for global campaigns
• Global Style guide: a Maersk style-guide for always recognisable, global images
• Unified Photographic style: a powerful, cinematic photography style to support building brand trust

Challenges:

Singapore Airlines wanted a public relations agency to strengthen their brand and position as the world’s best airline – and at the same time make the airline the preferred choice for flights to Southeast Asia, Australia and New Zealand. Singapore Airlines was looking for a Nordic agency specializing in day-to-day press handling.

Solution:

Singapore Airlines chose to work with InBold due to our many years of experience with the aviation and travel industry, our large journalistic network as well as our skills in press management, proactive PR work, issues management, and events in both Denmark, Norway, and Sweden.

During our partnership, we developed a public relations strategy that ensures constant positive publicity with the airline’s USPs in national and regional/local media as well as business, aviation, lifestyle, and travel media. We are constantly looking for possible communication opportunities in the market, as well as monitoring the media image for potential issues to be ready to utilize our crisis management strategy.

Impact:

We have secured and expanded Singapore Airlines’ position as the world’s best airline through our earned media efforts in an industry that experiences tougher competitive conditions than ever before.

During the first year of the collaboration, our public relations efforts resulted in an increase of publications from 26 to 329. In the following years it increased by another 30-40% per year. While InBold has been collaborating with Singapore Airlines, the airline has experienced significant growth in the Nordic region. A completely new route between the Nordics and Singapore has opened, and there has been a 40% increase in traveler traveling from Copenhagen to Singapore. 

Challenges:

An increasing number of families in Denmark need Christmas help and an increasing number of children grow up without experiencing the joy of giving presents. The jewellery company PANDORA wanted to help with these two issues.

PANDORA wanted to take co-responsibility and create a direct link between the brand, its consumers, and children in a challenging life situation.

We were tasked with developing a concept that could:

• Engage Danish consumers in a positive as well as challenging situation
• Help children who grow up in families without financial opportunity to give presents
• Give a contribution to families who need Christmas help

Solutions:

We developed ‘The PANDORA Christmas Workshop’, which gave:

• 200 children the ability to give a nice Christmas present
• The Danish Red Cross funds to their supportive Christmas care for vulnerable families
• Attention to Christmas challenges in the Danish press, in shops, shopping centers, etc.
• Consumers a positive cause to support

To ensure that it was the right children who were offered participation in The PANDORA Christmas Workshop, we established a collaboration with the Danish Red Cross.

We chose ARoS in Aarhus and at the National Museum in Copenhagen to host the PANDORA Christmas Workshops. The children’s companions could enjoy a nice day at the two venues and a joint activity at the cinema facilities, at both locations, that was inclusive for the children, companions, and volunteers. In order to focus on the challenges that Christmas may bring, we enlisted actor Lærke Winther as ambassador. She participated in the four workshops and was also a spearhead in a major press effort. The aim was to raise awareness of the need for Christmas help, the psychology of gift giving and to engage the Danes for the purchase of a special support jewel. We created a Christmas gift that associated the PANDORA brand with attractive experiences, also for vulnerable families and children, as well as focused on a growing societal problem.

The brand Aalborg Akvavit simply defines the Danish cultural heritage. The Danes have enjoyed the bittersweet-tasting liquid since the year 1849, and the little shot has become a truly integrated part of every traditional Danish lunch. Still, in recent years Aalborg Akvavit has experienced challenges in the market. This is due to a rise in the number of competitors as well as to the Danes’ changed food- and liquor habits. 

Luckily, we solved this challenge by developing the concept, “The taste of Denmark”.  Aalborg Akvavit isn’t just for those who enjoy a simple taste – Aalborg Akvavit is simply the taste of Denmark! The strategy was simple. Through trustworthy and reliable communication, we delivered our message to citizens all over the nation in a way that touched both their minds and hearts. PR and Influencer Marketing were chosen as the main stakeholders of the campaign and as a result of their work the campaign succeeded in representing the taste of Denmark. We built a bridge of communication between PR and carefully chosen local food influencers, and started off the campaign by asking the question:  “WHAT IS THE TASTE OF DENMARK”

The conversation was dynamic, filled with excitement, passion and energy. The taste of Aalborg Akvavit was enjoyed to the fullest, as it was presented in the combination of new and tasty dishes  “The taste of Denmark” was construed differently in all the Danish regions.

Total influencer reach: +1.300.000. The influencers loved the campaign and provided in total 182 percent of free content. 28,8 percent higher reach than predicted in woomio.

More than 175 press releases core massage represented in more than +95 press releases we reached more than 1.400.000 readers.

Social Media reach: 11.000.000

Organic reach: 700.000

Paid Social CPM: 38,31 kr.  

With this campaign, we positioned Ooni as the perfect brand for pizza enthusiasts across the Nordics. Eight influencers from Denmark, Sweden, Norway and Finland were each given their own time slot for which they had to create a pizza recipe.

The conversation between the influencers and their followers was inspiring, creative, and engaging, and everything from breakfast and dessert pizzas to afternoon pizza and night cabs was created. It ended up with a creative amazingly tasty pizza wheel of eight slices that inspires pizza baking around the clock.

8 time slots

8 influencers

8 unique pizza recipes

8 slices of pizza

Due to great interest and solid cooperation with all the influencers, 24 extra sequences were created in stories and 31 extra images were posted on Instagram. The campaign had a reach of 864,955 people with 903,270 impressions. The influencers' posts had high engagement rates of 2.15 per cent on posts and 4.55 per cent on stories – significantly higher than the average engagement rate on the influencers' own profiles.

Challenge:

Calvin Klein was to launch the new fragrance called Woman, in Sweden. The perfume is a tribute to women that inspires other women. The perfume should attract attention both online and offline and should focus on different types of women, communities and energies.

Solution:

We decided to launch the new scent in an unexpected place and established a collaboration with Tjejmilen in Stockholm. It is Sweden’s largest women’s running race. Here the Swedish women could try the scent and enjoy it in an exclusive Calvin Klein atmosphere. Together with selected influencers and ELLE Sweden, we spread the knowledge of the perfume both online and offline.

Among other things, ELLE Sweden held a competition on Instagram, where women were to tag a friend with whom they wanted to complete the race with- and which inspired them. In that way, almost 100,000 women heard about the new scent. Fifty happy women won entry tickets to join the team of Calvin Klein and received custom-designed T-shirts and running kits.

At Tjejmilen’s event area, we created a luxurious Calvin Klein area, where both attendees and influencers were spoiled before the race. The tent became a gathering point for many of the 23,000 runners both before and after the race. And of course, they also got a delicious sample on the new Calvin Klein scent.

To allow even more women to try the scent and expose Calvin Klein further, we handed out samples at the race site and documented the day with the help of our film team. Through the collaboration with ELLE Sweden, the experience lived on after the race day.

Result:

With the help of the women on team Calvin Klein and our beautifully styled sampling crew, we were exposed to the new scent for 23,000 women and gave out more than 6,000 scent samples under the Girl Miles. Our film team delivered quality content to ELLE Sweden’s Instagram, bringing awareness to the new perfume among 100,000 women. Overall, the result was a value-adding and local implementation of a global campaign that was relevant to different types of women, both online and offline.

CHALLENGE:

Coca-Cola Zero® relaunching a new improved flavour, new design, and the new name Coca-Cola ZERO SUGAR®. It was Coca-Cola’s biggest product change in Denmark in seven years, so the beverage company wanted to make something extraordinary out of it. Therefore, Essencius was assigned the task of creating a unique and unconventional activity that would produce a WOW effect. We set out to inspire the Danish consumers with an amazing live event and generate earned media and engagement via PR and social media.

SOLUTION:

We developed an activity that would take place during Copenhagen Culture Night (a yearly returning, very popular event), so that many Danes would have the opportunity to experience it. It would also be a new way to live out the Coca-Cola brand.

We joined forces with the world’s best in ‘3D projection mapping’ and made a spectacular 3D show with the 100-year-old building, Axelborg, as backdrop. In the 3D show we turned the historic building into a Coca-Cola factory and invited the audience to experience the creation of Coca-Cola ZERO SUGAR®.

Axelborg was the perfect location due to its close proximity to Tivoli Gardens and Copenhagen Central Station. The central location gave many people the opportunity to experience the show. Furthermore, we invited the media BT to live stream the show on Facebook, so people from all over the country could experience the fascinating transformation.

RESULT:

There is always fierce competition to get attention during Copenhagen Culture Night. Still, we managed to have a physical and live digital event that activated social media and generated publicity before, during, and after the show. BT’s live streaming alone was watched by almost 70,000 people. The film posted to Coca-Cola’s own channels received more than 160,000 views on social media, where the Danes enthusiastically interacted. In total, our launch of Coca-Cola ZERO SUGAR® reached an earned audience of nearly 1,7 million.

Challenges:

Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as launching the first international store in Denmark.

Solution:

Through a workshop with the brand’s current partners, we prepared the basic shape of a 360-degree strategy for Atelier Rebul’s social activities. This strategy was transformed into a hands-on market guide to ensure consistency as new markets would come online.

We also created a PR and consumer event. The PR event was created to ensure that all relevant it-people had a memorable experience with Atelier Rebul to help build credibility and positive word of mouth. To create high visibility for the consumer event, we moved the Atelier Rebul ingredients into the street scene. We created three sumptuous and eye-catching fragrance zones in Copenhagen’s shopping streets near the new store. The idea was that passers could take a rest and get an aromatherapy experience with some of the brand’s most used ingredients. The purpose was to create traffic to the new store, where you could win products, let the passers interact with staff, and try on the products.

Impact:

The PR activities resulted in a large reach with an ROI of over 400%. The review was particularly prominent online, where several of the country’s largest women magazines and bloggers repeatedly wrote about the opening and the brand’s different products.

The consumer event secured massive traffic to the store with 4.000 distributed flyers and more than 2.000 visitors in the store during the two event days.

Challenges:

Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was crucial for Iceland to start their tourism up quickly but also safely and responsibly after the Corona-closure of the country in March, April, May and until mid-June of 2020.

A global campaign was to be set up to inspire everyone to visit Iceland. It emphasized the nature Iceland is known for and highlighted the very low risk of infection Iceland had at that point.

Solution:

An analysis showed that 40% of Danes would have liked to travel abroad in 2020. But only 10% of Americans, 17% of Brits and 23% of Germans had the same thoughts. One in three was mentally affected and one in four felt stressed by the shutdowns. Frustrations were building up.

Therefore, the campaign was made to be inspiring for the frustrated, for those who wanted to travel and for the majority who were unsure or wanted to wait. But how? Aaaaargh! Homework, home training, cancelled vacations and concerts and so on. Covid19 made people want to scream – loud! And according to a phycologist, screaming is actually a great way to get frustrations out.

The campaign was named ‘Let it Out’. Here, Iceland offered its beautiful nature as an outlet for people’s frustrations. On the campaign site lookslikeyouneediceland.com, everyone could record a scream of frustrations and play it over the lava fields at Festarfjall, the fjords at Djúpivogur or the roaring Skógarfoss in Iceland. And of course, you could see and hear both your own and others’ screams’ live. This way, Iceland inspired many to either virtually or in real life, experience the places where their screams were played. At the same time, Iceland received a lot of awareness about their very successful handling of Covid19 and low infection rates.

We asked the influencers, Simone Tajmer, Nadia Nadim, Silas Holst and Oh Land to scream out their Corona frustrations and tell their followers about their personal frustrations.

Impact:

With our well-known Danish influencers, PR and the online engagement, the campaign was a success. It received a total potential reach of more than five million readers and viewers and a wonderful feature in the Evening Show, where the host and guests tried the redemptive forces of screaming, talked to a psychologist about screaming and Nadia Nadim about her habits of screaming out her frustrations.

EB and ChriChri found good unique angles and gave their readers a direct access to the campaign site. On SoMe, the engagement rate was good and the followers became part of the campaign. Also, both lifestyle, daily and travel media welcomed the campaign and quoted key spokespersons in 91% of all the publicity.

Challenges:

Weber came to us with a brand new product, an old myth and a desire to reach a new audience. The urban lifestyle, cities and balconies give Weber new challenges and opportunities! Prohibition of an open fire and smoke in many housing associations kicks Weber’s beautiful classic charcoal and gas grill to the ground among the city’s bohemians and nightlife-loving gourmands. The challenge was to make the electric grill appealing to the quality-conscious urban target group that live without a garden.

Solution:

We combined the trend about green cities and roof terraces with the ingrained myth that there is a special taste to a ‘real barbecue’ to create a unique barbecue party for influencers and journalists at Weber’s Grill Academy. Influencers and journalists grilled, under expert guidance, their food at Weber’s new electric grill Pulse and, by gourmet blind tasting, tested various delicacies prepared on electric, gas and charcoal grills. And the discerning audience found that electric grilled delicacies have exactly the special barbecue flavor that any gourmet man expects. A collaboration with Food TV provided visual and gourmet weight for the launch via illustrative films with simple recipes and concrete demonstration of the features of Weber Pulse. Subsequently, we established influencer collaborations with four big-city bloggers, activated the Weber Pulse grill bus at Fields in Ørestaden and Kolding and rounded off a seasonal and trend-based classic PR campaign.

Impact:

The overall campaign resulted in more than 190 media reviews supporting the positioning of Weber Pulse concerning the quality-conscious urban consumer, focusing on the taste and experience with the electric grill vs. coal and gas. The exclusive barbecue night for influencers and food bloggers also provided large amounts of content and consumer activity on Weber’s social media. The overall communication efforts led to an impressive increase in sales of the Weber Pulse in the first year of the electric grill.

Introduction:

We have created a website and an influencer campaign whose primary goal is to position the brand in Danish supermarkets. The campaign is based on recipes, which contain Kanzi® apples.

Challenges:

The challenge was to increase the sale on the danish market, and create a trustworthy integrated communication.

Solution:

We have been able to attract attention to Kanzi® apples by using 18 influencers. The active use of influencers as a part of the promotional campaign has increased the demand for Kanzi®’s sour-tasting apples significantly.  Furthermore, we have developed, designed, and produced a series of unique cookbooks. The books are designed in a way that makes it possible for you to make your own personal Kanzi® cookbook.  As a user you must compile five codes. The codes are hidden inside the Kanzi-apple trays. They make it possible for you to design and print a personal cookbook, filled with juicy and delicious recipes. 

The cookbook campaign is a creative mix of posts, contests, and recipes provided by Kanzi®’s own social media/digital canals. It is developed in collaboration with both macro and micro-influencers. The influencers have been able to attract attention to the cookbook concept by using their Instagram platforms, they have also been given the task to create their own apple recipes. You can find the recipes and create your own personal cookbook at www.kanzikogebog.dk. 

Impact:

We have been able to attract attention to Kanzi® apples by using 18 influencers. The active use of influencers as a part of the promotional campaign has increased the demand for Kanzi®’s sour-tasting apples significantly.  

The sales of Apples has increased by +370.000 apple trays.

Challenges:

Anthon Berg invited Essencius to generate awareness and engage people with a sweet tooth, including the media, to the launch of their new ‘Chocolate Sticks’. It was also important to make sure that the chocolate brand was tied inseparably with the romantic holiday, Valentine’s Day.

Solution:

Based on the assumption that Danes are romantic and wish to stick together with their chosen one for better or for worse, we launched several activations throughout Copenhagen. We placed custommade Anthon Berg benches, that could bring people closer together. Via Instagram, the couples on the benches shared pictures of kisses exchanged, the chocolate sticks, and the experience they shared on the benches (#sticktogether). On Valentine’s Day, a video of the happy couples from the event was spread on social media. This generated awareness, boosted the launch of the Chocolate Sticks, and linked Valentine’s Day firmly together with Anthon Berg.

Impact:

The Valentine video went viral. More than 89.000 watched the cute couples kissing and taking pictures of themselves on the pink benches. More than 60 percent of the viewers watched the entire video. On Facebook, the ‘Stick together’-message reached 650.000 people, and the number of followers on Anthon Berg’s Instagram rose by 190 percent. The romantic event got publicity in magazines, web media, regional radio, on leading blogs, and in more than 50 national and Copenhagen-focused medias.

Challenges:

Marc Jacobs wanted a separate Scandinavian launch of their new fragrance Daisy Love. A launch that should spark attention both online via social media and offline with pop-up shops and creative sampling in the cityscape.

Our task was to activate the existing brand platform and ensure broad visibility and engagement through sampling and generate traffic to the pop-up shop.

Solution:

The new scent Marc Jacobs Daisy Love has fragrance notes of mulberries and the scent is as created with a young, Scandinavian woman in mind. We launched the fragrance in both Copenhagen and Stockholm with exclusive consumer events in Magasin Du Nord and Åhlens.

In both cities, we sampled fragrance samples outside the department stores and invited everyone to an exclusive pop-up shop inside. Here, visitors received a voucher for an exclusive and photogenic mulberry ice cream. This way we secured traffic to the pop-up shop, that was quickly converted into online visibility in the form of images of the exclusively branded Marc Jacobs ice cream.

The entire activation was kick-started by influencers who ensured high visibility with the target group both before, during and after sampling.
 

Impact:

In just two days in Copenhagen and Stockholm, we sampled 15,000 perfume samples and served 4,500 Daisy Love ice creams with vanilla and mulberry flavor.

With the sales-focused sampling mechanism, the launch managed to lift both the brand-love and sales.

Introduction:

Styling for a special class brand. Between two historic streets in Esbjerg, a brand new building rises in Kronprinsensgade 8. The red brick building is classic, modern and minimalist in its expression. Here you live in a beautiful, architect-designed brick building with high-quality materials close to the harbor and the sea, but still in the middle of the vibrant city life.

Challenges:

InBold was commissioned to style the penthouse in Kronprinsensgade 8 with a focus on AEG and HTH Kitchens.

Solution:

We presented the brand new white goods series AEG Matt Black and created a stylish product video with the brand at the centre.

Introduction:

The brand Aalborg Akvavit simply defines the Danish cultural heritage. The Danes have enjoyed the bittersweet-tasting liquid since the year 1849, and the little shot has become a truly integrated part of every traditional Danish lunch. Still, in recent years Aalborg Akvavit has experienced challenges in the market. This is due to a rise in the number of competitors as well as to the Danes’ changed food- and liquor habits. 

Challenges:

Luckily, we solved this challenge by developing the concept, “The taste of Denmark”.  Aalborg Akvavit isn’t just for those who enjoy a simple taste – Aalborg Akvavit is simply the taste of Denmark! The strategy was simple. Through trustworthy and reliable communication, we delivered our message to citizens all over the nation in a way that touched both their minds and hearts. PR and Influencer Marketing were chosen as the main stakeholders of the campaign and as a result of their work the campaign succeeded in representing the taste of Denmark. We built a bridge of communication between PR and carefully chosen local food influencers, and started off the campaign by asking the question:  “WHAT IS THE TASTE OF DENMARK”

Solution:

The conversation was dynamic, filled with excitement, passion and energy. The taste of Aalborg Akvavit was enjoyed to the fullest, as it was presented in the combination of new and tasty dishes  “The taste of Denmark” was construed differently in all the Danish regions.

Impact:

Total influencer reach: +1.300.000. The influencers loved the campaign and provided in total 182 percent of free content. 28,8 percent higher reach than predicted in woomio.

More than 175 press releases core massage represented in more than +95 press releases we reached more than 1.400.000 readers.

Social Media reach: 11.000.000

Organic reach: 700.000

Paid Social CPM: 38,31 kr.  

Challenges:

Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world’s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the European Sperm Bank to recruit new donors as soon as possible so that the supply of the donor’s sperm could meet the ever-increasing demand. Also, we should ensure growth in the number of donors going forward.

Solution:

Blivsæddonor.dk should be used as a recruitment channel for new donors aged 18 – 40 and contribute to continuous growth in the number of donors. Essencius designed a tailor-made recruitment funnel for social media, where we continuously tested and monitored various parameters such as texts, core messages, images, animations, videos, target audience and distribution variables to streamline our communications with cost per recruit in mind. Facebook proved to be the most effective channel and was used as the primary platform. Here, the funnel was constantly fine-tuned, among other things, by testing hundreds of different ads variations. At the same time, we revitalized Blivsæddonor.dk’s identity and optimized the communication and recruitment flow on the site.

Impact:

A total of 1,200 new donors were recruited in less than one year, while the cost per newly recruited donor was significantly reduced. The special recruitment funnel was able to drive new and cheaper donors faster and faster.

Challenges:

With the launch of their new ‘Sweet Moments’ chocolates, Anthon Berg wanted to celebrate the small things in life – as well as love. Essencius had to find a way to create an echo from the small, romantic chocolate treats on social media.

Solution:

Shortly before Valentine’s Day, 70 people shared a sweet moment with their partner in the metro in Copenhagen. The couples started kissing and the flash mob began. Besides the astonished morning passengers, photographers and camera crews were also on board the metro, and shortly thereafter, the romantic metro ride was ready to be shared on Facebook.

Impact:

In 24 hours Anthon Berg got more than 2.000 engagements on their Facebook page, and within 72 hours more than 27.000 organic views and 3.500 engagements in total. The Kissing Flash Mob was replayed 80.000+ times online, and the story was published in more than 126 different media. It showed what a “Sweet Moment” is, both to the customer, to the romantic voyeur online, and to the agency behind the campaign.

Challenges:

Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new types, which combined popular coffee and liqueur specific for each country:

– French Coffee – Orange Liqueur

– Irish Coffee – Whisky

– Cuban Coffee – Rum

– Mexican Coffee – Tequila

Anthon Berg already had a number of activations planned for selected airports around Europe. However they wished to push the awareness of the new Chocolate Coffee Liqueurs to the global community and to extend the airport activities digitally to their social media community.
 

Solution:

To ensure a connection between offline activities and the online activation, we decided to tap into the Spin the bottle airport activation and create a digital version of the game. We drove the offline participants to a Facebook connected campaign site. Codes received while participating in the physical airport activation were put to use in an online game.

To push the campaign further, stickers were placed on packages of the new chocolate bottles worldwide. We also activated the existing Facebook community by creating a visual campaign that linked to the site and drove traffic, participation, and engagement. We utilized a Facebook pixel on the campaign site to retarget ads to users and encourage further game play. Hidden codes could be found and used for bonus entries and boost the player’s chance to win.

Impact:

The results:

– 250.000 post likes with some of the images exceeding 27K likes, comments, and shares

– 1,6 million post engagements

– More than 6.000 new community members liked the page during key campaign bursts over the 11 months the campaign ran

– There were more than 225.000 spins that took place in the game and over 50.000 participants

– Messages about the new Chocolate Coffee Liqueur Bottles reached 4.25 million people

– Overall there were 10.5 million online impressions

Challenges:

When the charity association Danish Hospital Clowns decided to get a new agency to conceptually develop and execute the annual campaign up to the association’s Spread of Joy Day, Essencius was invited to pitch.

Due to the importance of the case and the nature of the task, we chose to participate without hesitation. The main task was to create greater brand laws and knowledge, thereby raising more funds for the important work of hospital clowns. With a strong focus on brand activation, PR and influencers, Essencius was chosen to work the case.

Solution:

We developed the campaign platform ‘Not just for desire’ to emphasize that it is not just for fun that as a consumer you have to buy a red nose from Danish Hospital Clowns. The communication platform focused on the value of the red nose and at the same time providing a strong starting point for engaging consumers, the media and other stakeholders in the association’s primary messages.

We used content marketing as the focal point of the campaign and secured distribution through various social channels, influencers and PR. In doing so, we created a cost-effective, relevant and targeted distribution of the messages. Throughout the campaign period, consumers were encouraged, through engaging content, to buy the red noses and share a photo of themselves with their noses on, on social media, along with # spreading joy.

Impact:

All of the campaign’s ambitious success criteria were met and significantly exceeded in several areas. In relation to the qualitative parameters, the campaign became a success with the communication platform ‘Not just for desire’, which could be activated across channels and stakeholders – in a way that led to more interest, involvement and dialogue than before and at the same time led to the sale of the red clown noses and therefore greater fundraising.