Lab Rabbit Studios

Booking Appointment Automation

Client: Exploratory project

Role: AI Automation

Year: 2023

Objective
An exploratory project with a car mechanic franchise where we explored potential solutions for automating their in-house operations and user experience in order to increase efficiency, customer satisfaction, increase Google reviews and decrease finger error.

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What we did
A local car mechanic franchise wanted a way to improve internal operations and improve/automate user experience. We came up with an approach that utilised technology and AI to make their operations smoother.

And... How Did We Do It?

Tech Stack: Twilio, make.com, OpenAI API, WhatsApp API, Brevo

How it works: We automated the full user experience from a booking placed, to receiving a Google review. the workshop got notified of new bookings and could manage those booking requests, and the customer would receive timely SMS and WhatsApp notifications giving them updates on progress, also enabling the user to reply to the messages, resulting in different responses and actions taking place in the background.

‍Booking Automation:

Automated the process of a customer placing a booking for an appointment. This can be used in multiple different industries. For a barber, restaurant, mechanic, dentist, health practitioner, lawyer, etc.

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Results
Prototype developed and working smoothly. Never launched to the public.

Benefits:

1. Increases show up rate
2. Increase 5 star reviews
3. Increase operational efficiency and decrease time wasted
4. Better customer experience
5. Increase data collection
6. Increase loyalty
7. Increase repeat bookings

Pet Central Web Application Development

Client: Pet Central

Role: Web Development

Year: 2024

Objective
To develop the Pet Central Pet Match and Pet Directory Web Platform

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What we did
The guys at pet central wanted to create an easier way fro Pet Shelters to manage the adoption of their pets, and for pet lovers to find an easy way to search for their perfect match, find relevant pet services in their area, receive discounts and manage their pets health information all on 1 platform.

Created a multi-page, responsive web application
Created a product backlog
Broke down necessary features
Setup the data schemas needed for each collection
Wire-framed needed pages
Setup automations
Created custom logic for required pages
Setup page SEO

And... How Did We Do It?

Tech Stack: Webflow, JS, Make.com, Brevo

• Made use of the CMS with additional custom Javascript and Automations
• Database was rebuilt, UI elements and design work was done, additional pages and functionality added.  

Responsive: Fully responsive for mobile

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Results
Product was successfully developed and delivered within the proposed timeline.

Spot The Orange Van Campaign

Client: Tito Electrical

Role: Experiment Campaign

Year: 2024

Objective

To develop an idea for Tito Electrical to create a continuous growth fly wheel that can run over a long period of time and bring in recurring clients and revenue.

What we did

The team drives around in contracting vans all over the city and the western cape... moving billboards. So we decided to leverage that and make a campaign that would leverage the communities social media in an effort to get the word of Tito Electrical out there, at no additional cost!

Created the plan of attack!
Created the experiment hypothesis
Created a brief for the designer to create guerrilla marketing assets based on the businesses branding
Sprinkled a little bit of AI spice...
Crafted an offer for customers that would take part in the offer
Created a landing page that explained the offer and how to redeem
Created ad collateral optimised for 3 channels
Crafted the metrics we wanted to track
Created ad creative and setup the ad campaign

And... How Did We Do It?

Channels: 5-7 channels targeted including Google ads, Facebook, Instagram, physical flyers, direct physical mail, and banners on the vans.

How it works: The idea is that we provide the community with a mission. Find the Orange Van! If they find it, they must upload a picture of it to their social media (spreading the word to their audience) and they get a 20% discount on their next quotation or job. Targeting the physical channels were a key component to the campaign and how they work alongside the digital media.

Results

On-going campaign, results coming soon

Pet Central Product Launch Campaign

Client: Pet Central

Role: Launch Campaign

Year: 2024

Objective

To create a go-to-market strategy and launch campaign for a new web application and launch it across 5 different channels in 2.5 weeks.

What we did
Created the experiment hypothesis
Refined the GTM strategy
Created a short strategy for each channel targeted
Created marketing collateral including static content and video content
Edited content and creative
Created ad creatives
Setup ad campaigns, including multiple A/B tests
Created x3 landing pages
Setup analytics triggers for Meta and Google Analytics
Created x2 lead magnets (a functioning calculator and guide PDF whitepaper)
Setup analytics on lead magnets
Setup funnel for each channel and linked to the CRM
Created automation for all submissions to be auto added to CRM
Executed campaign end-to-end
Optimised campaign during flight
Created report and analysed results

And... How Did We Do It?
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1. Create a Go-To-Market Strategy
This strategy was an omni-channel approach, targeting in person activations, digital media and partnerships with experts in the community. The strategy outlined all the details for each channel and how it would all work together with timelines, creative direction and approaches per channel, all driving toward our main goal of a successful launch.

All in all, we had 5-7 channels we were going to execute over, and now it was time to start creating the campaigns.

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2. Understand our assumptions and what we wanted to A/B test
We mapped out which assumptions were baked into the campaign and created different tests to validate or invalidate them before we doubled down on those channels.

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3. Create the creative
With a tight deadline, we managed to create all the video content, ad creatives, landing pages, copy, campaign setup, analytics, funnels and marketing automations in less than 2 weeks

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Results
Campaign was delivered within 2 weeks. This is an active campaign... Results still to come

Client: Sync-In

Role: Pre-Launch Campaign

Year: 2024

Objective

To find potential users who would be the ideal customer for a mobile co-parenting app and get them interested enough to pre-register to the application by signing up, in order for us to validate the value proposition, problem, customer and solution before we proceed with the development phase of the project.

What we did
We understood that we needed to validate demand for the applications value proposition and already acquire users before we even built anything. This would:

1. Assist to validate market demand
2. Decrease the risk of development
3. Increase customer feedback loops
4. Already have a list of users to launch to

And... How Did We Do It?

‍1. Deep Dive into Our Target Audience

Defined WHO we were targeting. (To the detail of what toilet paper they use)

Discovered their pain points and triggers to craft hypotheses we wanted to test.

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2. Testing Ad Creatives and Copy
Created 5 ad creatives evoking different emotions.

Used consistent headlines and ad copy to focus on imagery.

Shared ad budget evenly

Ran the ads for 4 days and identified the top performer!

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Repeat the following steps with the winning ad creative, and now change up and test the ad copy for the best combo.

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3. The Final Winning Ad
Combined the top-performing creative + best headline + winning copy.

We now deeply understand our audience's triggers and pain points AND we managed to acquire 200+ pre-registered users in under 2 weeks!

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Results

We got over 200 pre-registered users in less than 2 weeks!
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We continued to burture them and get them into an online community up until the app launch