Louisville Web Lab

Project Overview
Pinnacle Motorsports is a high-end auto repair and performance shop specializing in European vehicles, located in Clarksville, IN, serving customers throughout Southern Indiana and Louisville, KY. They approached Louisville Web Lab to design a digital presence that matched their technical expertise and premium service offerings a site worthy of their racing heritage and performance clientele.

Our Approach
We focused on creating a sleek, modern, and performance-driven website that conveys trust, expertise, and luxury. Visual elements include high-contrast photography of European sports cars, clean layouts, and intuitive navigation that guides users seamlessly to service booking and contact.
The site is built with mobile-first responsiveness, ensuring fast load times and ease of use whether someone is browsing on desktop, tablet, or smartphone.

Branding touches from font choice to color schemes reinforce a sense of precision and quality. We matched messaging and calls to action to reflect Pinnacles dual role as both a repair shop and performance customization partner.

Key Deliverables
Custom WordPress website customized for automotive / performance service
Service pages for diagnostics, brakes, suspension, engine repair, track builds
Integration of contact forms, pickup/drop-off scheduling, and service inquiry funnels
Branding style guide and imagery direction
Local SEO (targeting Clarksville, Jeffersonville, New Albany, Louisville)
Google Business Profile optimization and service area mapping
Results & Impact
Since launch, the site has elevated Pinnacles online presence helping them attract more European car owners in the region and reinforcing credibility among performance enthusiasts. Their visibility for searches like European car repair Clarksville IN and luxury auto service Louisville KY has improved, driving more qualified traffic and increased service bookings.

Services Provided
Website Design SEO & Local Search Optimization

Overview
Easy Set Decorator provides professional pipe and drape rentals and event décor for weddings, expos, and corporate functions across Kentucky and surrounding states. They partnered with Louisville Web Lab to create a cohesive brand identity and digital presence that highlights their creativity, reliability, and regional service area.

Our Approach
We began by crafting a custom logo and visual identity that blends elegance with simplicity, ensuring strong recognition across print and online platforms. Then we designed and developed a Wix website that showcases their event services through bold visuals, mobile-responsive layouts, and clear booking pathways. Each page was optimized for performance, easy navigation, and visual appeal, ensuring that clients could explore services quickly and confidently.

To drive visibility, we implemented a local SEO strategy targeting key phrases like pipe and drape rentals Louisville and event décor Kentucky. The site includes structured content and optimized meta data to strengthen organic reach. We also created and optimized their Google Business Profile, enhancing local map visibility through detailed service listings, imagery, and keyword-rich descriptions.

Results
After launch, Easy Set Decorator achieved higher local search rankings, increased quote requests, and a polished, professional web presence that matched their high-quality work. Their new brand identity and Wix site now make booking décor easy, stylish, and stress-free.

Services Provided
Logo Design Wix Website Design SEO Google Business Profile Optimization Branding Strategy

S.W. Renovations is a trusted residential remodeling company serving Louisville, Bullitt County, and surrounding areas. They specialize in kitchen and bathroom remodels, basements, home additions, roofing, fencing, and window installations. The company partnered with Louisville Web Lab to design a modern digital presence that reflects their craftsmanship and helps them stand out in a competitive home improvement market.

Our Approach
We developed a clean, professional brand tone and design aesthetic that highlights quality, reliability, and attention to detail. The website was built to be fast, mobile-friendly, and conversion-driven, featuring clear navigation, service pages, and call-to-action forms to encourage quotes and consultations.

Each page was structured to guide visitors through the full range of services from interiors to exteriors with strong visuals and clear messaging that conveys trust. To strengthen discoverability, our team implemented on-page SEOfocused on local keywords such as home renovation Louisville KY and kitchen remodel Bullitt County.

Results
The new site provided S.W. Renovations with a professional, credible online image that aligns with their real-world reputation for high-quality work. With improved visibility, local search rankings, and optimized content, they now attract more qualified leads and inquiries directly from their website.

Services Provided
Website Design Branding SEO & Local Search Optimization Content Structure UX & Conversion Strategy

Nightmare Run is a one-of-a-kind haunted attraction experience in Louisville, KY, combining the thrill of a ghost run scavenger hunt with immersive storytelling and top local haunts. Louisville Web Lab partnered with Nightmare Run to completely reimagine their digital presence and marketing strategy, building a strong foundation for growth and visibility.

Our work began with a full website redesign, transforming the site into a sleek, mobile-friendly hub that highlights the events unique format while driving ticket sales. The redesign focused on clear navigation, bold visuals, and strong calls-to-action, ensuring users could easily find event details, purchase tickets, and stay engaged.

Alongside the new website, we implemented an ongoing monthly SEO strategy to expand organic visibility across Louisville and surrounding markets. Through targeted keyword research, on-page optimization, and local backlink building, we helped Nightmare Run climb in search rankings, attract more thrill-seekers, and build long-term authority in the haunted attractions space.

To amplify audience engagement, we provided social media management, creating a consistent brand voice across platforms, running seasonal campaigns, and delivering engaging content that built hype in the weeks leading up to the event. This strategy not only grew followers but also increased ticket sales through organic and boosted posts.

Finally, we optimized and managed their Google Business Profile, ensuring maximum local visibility. By refining categories, adding fresh content, uploading high-quality photos, and responding to reviews, we strengthened their presence in Google Search and Mapshelping locals and visitors alike find Nightmare Run quickly and easily.

Through this multi-layered approachcombining design, SEO, social, and local optimizationLouisville Web Lab delivered measurable growth for Nightmare Run, building a digital experience as thrilling as the event itself.

Nightmare Forest is one of Kentuckys most iconic haunted attractions, drawing thousands of thrill-seekers every Halloween season. The owners approached Louisville Web Lab to create a digital experience as thrilling and immersive as the haunt itself one that would capture the atmosphere, drive ticket sales, and dominate local search visibility across the Louisville and Southern Indiana area.

Our Approach
We designed a bold, cinematic website that immerses visitors from the moment they land on the homepage. Leveraging dark, high-contrast visuals, animated lighting effects, and eerie motion graphics, the site instantly evokes the feeling of walking into the woods at night.

Our team implemented a mobile-first responsive layout optimized for fast loading times and clear call-to-action pathways for ticket purchases and event details. Every element from the typography to the imagery was chosen to reinforce the brands chilling theme while maintaining usability and accessibility standards.

Key Deliverables
Custom-built WordPress website with dynamic ticketing integration
Full Google Business Profile optimization and keyword-focused on-page SEO
Branded visual assets and social media content design
Conversion-focused landing pages for regional search campaigns
Local SEO targeting phrases like Louisville haunted house and haunted forest Kentucky
Results
Within the first month of launch, the new site generated a measurable increase in organic traffic and online ticket conversions. Nightmare Forest now ranks prominently for key haunted attraction searches throughout Louisville, Shepherdsville, and Brandenburg, helping them sustain momentum through the entire Halloween season.

Services Provided
Website Design Local SEO Branding Graphic Design Google Business Optimization Conversion Strategy

Louisville Web Lab partnered with Michaels Junk Removal to design and optimize a high-performance local service website focused on lead generation, clear messaging, and stronger search visibility across Louisville, Kentucky and surrounding markets. Michaels Junk Removal offers fast, dependable residential and commercial junk removal, including estate cleanouts, construction debris removal, appliance hauling, hoarder cleanouts, and same-day servicemaking local SEO and conversion strategy essential to growth.

The goal was to build a clean, trustworthy site that clearly communicates services while ranking for high-intent searches like junk removal Louisville KY and same day junk removal, plus targeted service areas such as Shepherdsville, Mount Washington, Middletown, St. Matthews, and nearby communities. Louisville Web Lab implemented a structured site architecture with dedicated service pages, SEO-focused headings, internal linking, and conversion-driven calls-to-action to increase quote requests and phone calls.

From a design standpoint, the website balances professionalism and approachability to build trust with homeowners, property managers, realtors, and commercial clients. The branding, layout, and content were built for credibility, easy navigation, and a mobile-first experiencecritical for customers searching on the go.

Technically, Louisville Web Lab optimized page speed, metadata, schema markup, and on-page SEO best practices to improve crawlability and indexing. The site was built to scale, allowing for ongoing content expansion and future SEO campaigns without structural limitations.

This project highlights Louisville Web Labs expertise in local service web design, SEO, and conversion optimizationdelivering a polished, search-optimized website that positions Michaels Junk Removal as a trusted junk hauling company in the Louisville market.

Louisville Web Lab partnered with 3 Peaks Roofing to design and optimize a high-converting roofing website built to establish trust, drive qualified leads, and dominate local search results in Louisville, Kentucky and surrounding markets. As a residential and commercial roofing contractor, 3 Peaks Roofing required a strong digital presence that clearly communicated expertise, reliability, and service coverage while converting visitors into inspection requests and phone calls.

The primary objective of this project was to create a clean, professional website that ranks for competitive, high-intent keywords such as roofing contractors Louisville KY, roof repair Louisville, and commercial roofing services. Louisville Web Lab developed a structured site architecture with dedicated pages for residential roofing, commercial roofing, storm damage repair, and service areaseach optimized with targeted headings, internal linking, and clear calls-to-action.

From a design perspective, the website emphasizes credibility and ease of use, featuring bold headlines, strong visual hierarchy, and a mobile-first layout. Conversion elements such as click-to-call buttons, inspection scheduling, and quote request forms were strategically placed to support lead generation across all devices.

On the technical side, Louisville Web Lab implemented page speed optimization, metadata enhancements, schema markup, and SEO best practices to improve crawlability and search performance. The site was built with scalability in mind, allowing for ongoing content growth, blog expansion, and future SEO campaigns.

This project highlights Louisville Web Labs expertise in contractor website design, local SEO strategy, and conversion optimizationdelivering a polished, search-optimized platform that positions 3 Peaks Roofing as a trusted roofing company in the Louisville market.