Lyons Club

THE CLIENT
DHDA
Diageo Ireland formed a partnership with The Digital Hub to ensure that the educational and community aspects of the project became a reality. A learning initiative called the Diageo Liberties Learning Initiative (DLLI) was created to ensure that the local community had the skills and opportunity to avail of the emerging digital landscape. It delivered over 25 programmes involving more than 7,000 participants. 

The Digital Hub is managed by the Digital Hub Development Agency, an Irish state agency set up in 2003. The Digital Hub Development Agency runs The Digital Hub and implements its enterprise and campus development strategy. It also facilitates and contributes to urban regeneration in the Liberties area and pilots projects that are vital to the ongoing development of the digital sector in Ireland.

THE CHALLENGE
Edutain, Innoveducate & Create To Learn
My journey with The Digital Hub began with the conception and realization of Liber8FM, later known as DigiHub FM. It was an ambitious project aimed at empowering the local voices of Dublin 8 through the power of digital radio, coupled with comprehensive training programs. This initiative was not just about fostering technical skills but about nurturing a sense of community and self-expression. Being a part of The Digital Hubs’ Learning team meant getting creative with education and meeting the participants where they were at.

THE APPROACH
Revolutionising Education with Community Radio
Our initiative at The Digital Hub was to revolutionise learning by infusing it with excitement and empowerment. Collaborating with expert Paul Dune, we crafted an innovative educational program that equipped the Dublin 8 community with the tools to produce their own radio shows, giving them a powerful platform for expression. To overturn historical educational barriers, we designed an interactive, participant-driven course that ignited fun and passion in learning. This hands-on approach not only engaged learners but also became a replicable model for future community empowerment projects.

THE SOLUTIONS
Empowering Digital Fluency
At The Digital Hub, our mission was to democratise digital skills across Dublin 8, transforming consumers into creators. We crafted hands-on training programs in diverse digital crafts, from Claymation to Sound Engineering and Digital Storytelling. Our collaborative approach with the community ensured that our programs were not just educational but also deeply relevant. We aimed to equip locals with the digital prowess needed to catalyse their entrepreneurial spirit, potentially nurturing future digital business leaders within The Digital Hub’s ecosystem. This commitment saw many participants advancing to higher education and securing roles in the digital sector.

THE CLIENT
IDI - Kim McKenzie
Mind Over Matter, an IDI initiative supporting Aware, fosters mental health awareness in the design community. It strengthens Ireland’s design community by facilitating connections and demonstrating design’s business value. The event on October 10th across Ireland offers consultations with designers for a €75 fee, benefitting Aware, encouraging knowledge exchange, opportunity creation, and community support.

THE CHALLENGE
Clarifying Design's Value: Addressing Key Business Questions
Kim reached out for support in refining the content for the “Mind Over Matter” event brochure, highlighting the need for clear answers to pivotal questions about design’s role and value in business. This request evolved into recognizing the broader necessity for enhanced PR, social media presence, and website content, calling for a cohesive marketing strategy that spans both digital and traditional platforms. This approach aimed to more effectively showcase design’s significance to businesses of all sizes and the tangible benefits it offers, from staff performance to customer engagement.

THE APPROACH
Strategic Digital Engagement for Mind Over Matter
To broaden the impact of Mind Over Matter, a meticulous digital marketing strategy was crafted focusing on early engagement and diversified outreach. This included a blend of email marketing, social media engagement, and direct outreach, tailored to build anticipation and awareness. Key to our strategy was identifying and segmenting the audience into distinct personas, allowing for targeted messaging that resonated with potential participants’ needs and interests.

THE SOLUTIONS
Empowering Design's Impact
The strategy for Mind Over Matter transitioned into a practical solution through a comprehensive digital and traditional marketing approach. By crafting an engaging online presence and utilising targeted outreach, we heightened awareness and participation in the event. Interactive content, strategic partnerships, and community engagement played key roles in demonstrating design’s value to businesses and entrepreneurs, significantly increasing attendance and sponsorships. This integrated approach not only met but exceeded our objectives, showcasing design as a pivotal tool for innovation and mental health awareness within the professional community.

DOCentre
Our flexible workspace portfolio of commercial property operates under our Digital Office Centre name. We created the first Digital Office Centre in Ireland on Camden Row Dublin in 2013 and now operate 4 large flexible workspaces.

Companies today require greater flexibility for where they operate and the market for flexible workspaces continues to grow rapidly. Our focus is providing flexible workspaces as turnkey solutions to business and organisations of all sizes. Digital Office Centres are suitable for people working on their own all the way up to multinationals with 100s of staff. We also offer co-working spaces in great working environments. 

THE CHALLENGE
Outreach & Lead Generation
The challenge involved capturing local attention for the Digital Office Centre near Maynooth Business Campus, leveraging a high-traffic location for advertising. Following the outdoor advertising’s success, the focus expanded to enhancing the center’s national online presence through digital marketing and SEO strategies. This dual approach aimed at increasing visibility and attracting new tenants.

THE APPROACH
Our Custom 4W Strategy
The approach focused on identifying potential customers through in-depth research of the local community, businesses, and competitors. This led to tailored customer profiling, guiding the advertisement design and future marketing strategies. Employing a custom “Who, What, Where, When” strategy enabled a personalized approach to prospects, resulting in significant new clientele for DOCentre in its first year. . Whilst working alongside these developments we assisted DOCentre as they scaled their presence to a third larger location in Carrick-on-Shannon. 

THE SOLUTIONS
Connecting with content
After understanding the target clientele’s needs, a combined digital and traditional marketing strategy was employed, focusing on content that resonates with both current and potential clients. Collaborative efforts with DOCentre’s leadership ensured a unified approach, supporting their expansion into a new location. This growth phase included implementing targeted Pay-Per-Click and Paid Search Marketing campaigns to further enhance DOCentre’s visibility and reach.

THE CLIENT
Adama Innovations
Adama Innovations believe, AFM probe technology needs a disruptive change, the AFM user has suffered for too long from the trade off between probe price and performance. Adama have developed a unique, patented manufacturing technology, which provides, for the first time, both sharp and wear-resistant, high-quality AFM probes, at a realistic price.Precision Manufacturing Using the latest techniques imported from the semiconductor industry, our patented manufacturing technology produces the highest quality AFM probes. Because it is a scalable, repeatable process, it produces high precision parts in mass production, and enables cost-efficient fabrication at high volumes, with nanoscale control.

THE CHALLENGE
Simplifying Complex Data For Broader Understanding
Adama Innovations faced the challenge of presenting their scientific data in a manner accessible to a global audience, particularly for an international conference in the United States. The difficulty lay in balancing the integrity of scientific information while making it comprehensible for customers without a scientific background. Our goal was to design a solution that not only showcased their innovative products but also communicated their value clearly to a diverse audience.

THE APPROACH
Changing Perspectives
Focusing on Lyons Club’s strengths, the approach to Adama Innovations’ challenge showcased our ability to bridge complex scientific concepts with marketable communication strategies. Leveraging our expertise in simplifying intricate data, we devised a communications plan that made Adama’s innovations accessible to a wider audience, highlighting our knack for translating specialised knowledge into user-friendly content. This underscored our commitment to enhancing the market reach of innovative products through strategic communication solutions.

THE SOLUTIONS
Online, Explainer & Marketing
For Adama Innovations, Lyons Club crafted a comprehensive Digital Marketing strategy, enhancing online presence through a new website, social media, and inbound marketing. Collaboration with Digital Creatures produced an explainer video, simplifying complex product details. Ahead of a Texas conference, traditional marketing materials like business cards and brochures were created, ensuring a polished, professional launch for Adama’s product range. This solution highlighted Lyons Club’s multifaceted approach to marketing and content simplification.

THE CLIENT
Brian Cuddy
StreetSmart is a simple way for you to help out while you dine out. During November and December, top restaurants around Dublin and beyond will join StreetSmart in raising €50,000 to directly support projects helping homelessness. 

A voluntary donation of €2 is added to each tables bill. For four people eating that’s only 50 cents each, less than the price of a cup of coffee. Of course were you to prefer not to contribute please let your waiter know. At the end of the campaign we collect all the donations from each restaurant and pass on 100% of every Euro donated from every table in every restaurant to their choice of either the Peter McVerry Trust, Focus Ireland or Stepping Stone.

THE CHALLENGE
Innovating Brand Development Without A Budget
In late 2014, Brian Cuddy, the visionary behind StreetSmart Ireland, sought assistance from Lyons Club for enhancing brand visibility and initiating meaningful conversations around his concept. With a commitment to voluntary service, Brian required cost-effective strategies that could deliver substantial impact over the year. Leveraging our expertise in innovative marketing and strategic brand growth, we set out to support StreetSmart Ireland’s ambitious goals with resourceful and impactful solutions.”

THE APPROACH
Reflect, Reframe & Restart
Brian sought guidance for enhancing StreetSmart Ireland’s brand visibility without financial resources. Recognising his dedication, we advised starting with a deep dive into the organisation’s core—its Vision, Mission, and Values. This foundation allowed us to explore innovative concepts and rebranding aligned with the UK model. Through detailed customer persona development, we crafted a targeted inbound marketing strategy, alongside a comprehensive 12-24 month plan for Public Relations and Marketing, tailored to amplify StreetSmart Ireland’s impactful message.

THE SOLUTIONS
Brand, Celebrities and Growth
Collaborating with Brian, we aligned StreetSmart Ireland’s branding closer to its UK counterpart, introducing innovative materials like restaurant table cards and window stickers. We leveraged Irish and international celebrities to build online followings and enhance brand awareness, utilizing visuals of celebrities with a €2 coin to resonate with our audience. This was part of a broader strategy, setting realistic targets for expanding venue partnerships over 24 months, underpinning a sustainable growth strategy.