Japan Focused End-to-End Marketing Services

Whether you’re seeking a one-off project or looking for an end-to-end marketing partner in Japan, McLaren Group has you covered. We pride ourselves on offering specialized services, from initial consulting to Marketing Strategy, Full-Service Market Research, Marketing Plan Execution, and Business Development.

With a core team boasting over 40 years of combined experience and an extended network of advisors and industry experts, we bridge global aspirations with local triumphs. Our deep-rooted understanding of Japanese traditions, consumer behaviors, and business practices has empowered iconic brands like Coca-Cola, Adidas, and Starbucks, as well as a host of small to medium sized enterprises to success in this market.

We look forward to helping you succeed too!

Japan Japan
1 Chome-1-14 Minami, Meguro City, Tokyo, Tokyo 152-0013
+819017994242
$50 - $99/hr
2 - 9
2022

Service Focus

Focus of Business Services
  • Content Management - 20%
  • Management Consulting - 80%
Focus of Digital Marketing
  • Content Marketing - 20%
  • Branding - 20%
  • Market Research - 20%
  • Media Planning & Buying - 20%
  • Influencer Marketing - 20%
Focus of Advertising
  • Online Advertising - 50%
  • Programmatic Advertising - 50%

Industry Focus

  • Consumer Products - 25%
  • Startups - 25%
  • Enterprise - 25%
  • Food & Beverages - 25%

Client Focus

50% Small Business
30% Medium Business
20% Large Business

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Client Portfolio of McLaren Group Marketing

Project Industry

  • Food & Beverages - 66.7%
  • Information Technology - 33.3%

Major Industry Focus

Food & Beverages

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Portfolios: 3

Global UK Events Company

Global UK Events Company

  • Global UK Events Company screenshot 1
Not Disclosed
Not Disclosed
Food & Beverages

Objective
Provide an encompassing market overview of Japan’s F&B industry, inclusive of product innovations, sales channels, media trends, and cultural pointers.

Approach:
Desk Research
Expert Interviews

Outcome:
Crafted a high-level report, disseminating pivotal market knowledge to a cohort of potential F&B importers. Our insights magnified their understanding of the Japanese market, a testament to our deep-rooted expertise in translating market intricacies into actionable knowledge.

Food & Beverage Retailer

Food & Beverage Retailer

  • Food & Beverage Retailer screenshot 1
Not Disclosed
Not Disclosed
Food & Beverages

Client:
Leading Global Food & Beverage Retailer

Objective
Identify groundbreaking trends and innovations in Japan’s F&B retail sector for potential international adaptation.

Approach:
Expert Interviews
Secondary Research
Store Visits

Outcome:
Unveiled 30 trailblazing retail innovations from Japan. Moreover, through our expert analysis and understanding of global market dynamics, we delivered key recommendations for adaptations suited to the client’s market, spotlighting our unparalleled expertise in spotting translatable market trends

Japan-Based SME

Japan-Based SME

  • Japan-Based SME screenshot 1
Not Disclosed
Not Disclosed
Information Technology

Objective
To devise and implement a comprehensive marketing plan for the launch of a new tech venture in Japan.

Approach:
Desk Research
Strategy Workshops
Market Plan Development
Market Plan Execution (Digital Media, PR)

Outcome:
Achieved a robust market entry, marked by heightened brand visibility and consumer engagement. This success was anchored by our strategic ventures in SNS, events, and tailored PR campaigns. The linchpin? Our unique ability to bridge the cultural nuances of Japan with international marketing best practices, reinforced by years of hands-on experience in the Japanese marketplace.