More & More

More & More is a product studio in Edmonton, Alberta that designs and builds custom software, ships AI products, and provides fractional CTO leadership for founders and growing companies across Canada and the US. The team covers product, design, engineering, and AI, and works embedded in each client's own tools and workflows.

We do three things. We build, taking web apps, mobile apps, MVPs, and AI products from idea to launch with product, design, engineering, and AI in one team and no handoffs. We enhance, embedding in your repos, sprints, and Slack to add senior capacity and ship what has stalled. And we advise, working as a fractional CTO on architecture reviews, build-versus-buy calls, hiring support, technical due diligence, and AI strategy that actually ships.

The team brings three literacies that rarely show up together: Shopify-scale engineering, zero-to-one product instinct, and financial judgment from a private equity and M&A background. We also build and fund our own products, including Ask Elly on iOS, so we are making the same bets with our own money.

Our clients have raised more than $105 million, and we have delivered for seventeen-plus companies across fintech, legal tech, e-commerce, and AI, including teams at Shopify, Clio, Goody, and Areto Labs.

Getting started is simple. A thirty-minute intro call, a scoped plan with fixed pricing or a monthly retainer agreed before any work begins, and then embedded delivery with weekly demos so you see working software instead of status decks.

Based in Edmonton, Alberta. Working remotely with teams across North America.