Musubi Brand Agency

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Musubi is a strategic brand agency and through a lens of Japanese design principles we create and design brands, workplace culture, workspaces and social environments.

We challenge established thinking and drive business and culture transformation. Seen through the lens of the inclusiveness, we identify, create, and implement a true point of differentiation.

We are an agency that consists of multidisciplinary team members across brand strategists, graphic designers, design thinkers, UX designers, workplace designers, architects, product designers, interior designers, and qualified financial project management that are dedicated to the highest levels of detail and creative expression and work to blend brand and human experience together to achieve better brands and stronger relationships.

We believe that past and future, imagination and discipline, refinement and pragmatism can and should coexist. Inspiration is found within the resulting tension, the singular integration of connected experiences. A co-creative creative cross-pollination with our clients informs our brand strategy, corporate culture roadmap, architecture, interiors, lighting, textiles, and product designs of every scale.

We have offices in Tokyo and Melbourne and our agency remains independent and owner-run even today. This gives us the necessary decision-making autonomy and flexibility to be able to react in real time to the needs of our customers. Our solutions concentrate on time tested craftsmanship, cutting edge technical sophistication, enduring strategy and timeless design.

2 - 9
Lonsdale Street, Melbourne, Victoria 3000
Sekimachiminami, Nerima-ku, Tokyo, Tokyo 1770053

Focus Areas

Service Focus

  • Web Development

Musubi Brand Agency Clients & Portfolios

Sydney Water Brand Transformation
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Sydney Water Brand Transformation
  • Sydney Water Brand Transformation screenshot 1
  • Sydney Water Brand Transformation screenshot 2
$100001 to $500000
100 weeks

While customer and employee experience and insights can spark excitement and positive feedback, it does not bring the organisation any closer to executing a cohesive and focussed message internally or externally. This requires significant management participation and a dedicated team to manage and align the complex web of interdependent activities, brand assets, systems, processes and priorities. And according to research, Sydney Water’s existing standing amongst customers is undefined and lack potent meaning.

Musubi set out to establish a transformation project to help with increased productivity, laser focus on the new brand purpose, then shape and prepare brand message clarity and a scalable brand idea.

Our approach was to define Sydney Water’s authentic foundations and unlock the latent power of Sydney Water. Nothing is worse than trying to impose a brand idea into an organisation. We co-created with Sydney Water to establish an authentic, fact base, and deeply meaningful Brand Idea and Brand Positioning. The result of establishing a clearly memorable definition of the brand from within the organisation ensures fidelity and a sense of truth to decision-making.

Musubi translated the different parts of the organisation into a set of brand tools and strategic resources that can be executed consistently and flexibly. Ultimately the approach is to shape the strategic framework, recommendations and directions to provide Sydney Water with the readiness and ability to manage reputation building programs.

Department of Environment, Land, Water, and Planning
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Department of Environment, Land, Water, and Planning
  • Department of Environment, Land, Water, and Planning screenshot 1
  • Department of Environment, Land, Water, and Planning screenshot 2
$50001 to $100000
100 weeks

DELWP is evolving into a highly engaged department. Through a process of knowledge sharing, virtualisation, ideas integration, and mobilisation they are transforming the nature of the entire department.

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