Think it through

Musubi is a strategic brand agency and through a lens of Japanese design principles we create and design brands, workplace culture, workspaces and social environments.

We challenge established thinking and drive business and culture transformation. Seen through the lens of the inclusiveness, we identify, create, and implement a true point of differentiation.

We are an agency that consists of multidisciplinary team members across brand strategists, graphic designers, design thinkers, UX designers, workplace designers, architects, product designers, interior designers, and qualified financial project management that are dedicated to the highest levels of detail and creative expression and work to blend brand and human experience together to achieve better brands and stronger relationships.

We believe that past and future, imagination and discipline, refinement and pragmatism can and should coexist. Inspiration is found within the resulting tension, the singular integration of connected experiences. A co-creative creative cross-pollination with our clients informs our brand strategy, corporate culture roadmap, architecture, interiors, lighting, textiles, and product designs of every scale.

We have offices in Tokyo and Melbourne and our agency remains independent and owner-run even today. This gives us the necessary decision-making autonomy and flexibility to be able to react in real time to the needs of our customers. Our solutions concentrate on time tested craftsmanship, cutting edge technical sophistication, enduring strategy and timeless design.

AustraliaAustralia
Lonsdale Street, 3000
0403173282
$300+/hr
2 - 9
2006

Service Focus

Focus of Web Development
  • Drupal - 100%

Detailed Reviews of Musubi Brand Agency

Simon Morris
Simon Morris, Executive Director at Sydney Water
Posted on Mar 3, 2025

Best if the best whole of organisation brand agency!

the team are absolutely world-class. They dig deep to unearth the inherent and powerful truth of the organisation and then build all marketing, brand positioning, visual identity, social media and digital assets around it.

What was the project name that you have worked with Musubi Brand Agency?

Corporate rebrand

What service was provided as part of the project?

Web Development

Describe your project in brief

Whole of organisation rebrand, brand definition, and culture alignment

What is it about the company that you appreciate the most?

World class thinking, creativity, and services

What was it about the company that you didn't like which they should do better?

None! Absolutely brilliant service and a fantastic team

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Utilities

Client Portfolio of Musubi Brand Agency

Project Industry

  • Government - 100%

Major Industry Focus

Government

Project Cost

  • $50001 to $100000 - 50%
  • $100001 to $500000 - 50%

Common Project Cost

$50001 to $100000

Project Timeline

  • 51 to 100 Weeks - 100%

Project Timeline

51 to 100 Weeks

Portfolios: 2

Sydney Water Brand Transformation
Department of Environment, Land, Water, and Planning