Nico Digital Pvt. Ltd.

In middle-market M&A, reaching founders looking for advisory or capital requires precise targeting. We brought in Nico Digital to modernize our digital presence and capture high-intent search traffic from business owners exploring a sell-side process. They understood that discretion matters—instead of casting a wide net, they focused search terms strictly on owners seeking sell-side advisory or growth capital, avoiding low-quality leads entirely. Nico Digital revamped our landing pages with crisp, institutional design that clearly communicated our value proposition, tightened conversion tracking, and launched targeted Google campaigns aimed at lower-middle-market executives. Over four months, we saw a noticeable increase in qualified discovery calls and cut our cost per lead by over 20%. They were straightforward to work with, respected our timelines, and delivered solid ROI.

To manage user growth for a fast-moving fintech app you need agency partners who move as fast as your internal team. We brought in Nico Digital to run our paid search campaigns and help us capture high-intent traffic for our digital banking app in Mexico without inflating our acquisition costs. Working with them felt very collaborative. They built targeted Google Search campaigns and continuously optimized ad copy based on real downstream user actions—testing different signup hooks and adjusting bids around actual account activations rather than just install metrics. That active campaign management helped us cut our overall CAC by around 18% over the six-month sprint while keeping app signup volumes steady. They were proactive, communicative, and easy to work with day-to-day. The main calibration point was nailing the local tone and financial terminology for Mexican users, which took a couple of weeks of fine-tuning alongside our team, but they picked it up quickly.

Before bringing Nico Digital on board, our biggest challenge at Flex was bringing down our acquisition costs on search channels. We brought them in on a monthly retainer between $1,000 and $2,000 to manage our Google Search campaigns and build out custom landing pages for prospective app users. Their team moved fast once onboarding was complete. They cleaned up our keyword targeting and built mobile-friendly landing pages that directly matched user intent. Over five months, they dropped our customer acquisition costs by 34% while maintaining a 3.6x ROAS across search campaigns. What I appreciated most was their straightforward approach—no fluff in the weekly reports, just real sign-up metrics and quick turnarounds whenever we needed campaign tweaks.

Before working with Nico Digital, our primary challenge at Aura Living was managing high cost-per-lead numbers across competitive real estate search queries in the Boise/Meridian market. We brought them on under a monthly retainer of $1,000–$2,000 to overhaul our Google Ads strategy and redesign our landing pages. Their team restructured our paid search around high-intent local keywords and built fast, mobile-optimized landing pages tailored to prospective renters. Within five months, they dropped our Cost Per Acquisition by 34% while scaling our Return on Ad Spend to 3.6x. Communication was clear throughout—transparent weekly reporting and a focus on qualified lead conversions rather than empty traffic numbers.

Their team is always approachable, whether it’s a quick question over email or a strategy call to plan next steps. They genuinely care about our progress and have often gone beyond their scope to guide us on things like website improvements and content ideas. It feels less like working with an agency and more like having a dedicated partner who wants to see us succeed.