Obsidian Lab

Obsidian Lab is a founder-led digital marketing agency in Melbourne, working with Australian service businesses in trades, solar and energy, e-commerce, automotive and hospitality. We run SEO, Google Ads, Meta Ads and conversion websites as one system and measure it on qualified enquiries, not clicks or rankings.

Every engagement starts with a free 30-minute audit of your website, ads and tracking. From there we agree the scope and fee in writing, fix the tracking first, and report weekly on what changed. You deal directly with the founder, Ryan Deakin.

Recent work includes a battery-rebate ad campaign for Perth Solar Direct that cut cost per lead by 63% (A$125 to A$46) and lifted best-month enquiries 4.3 times, and an August 2026 move to Shopify for Arc Point Industries after which organic clicks rose 6% and impressions 8% (latest three months against the previous three).

No ranking guarantees, no lock-in beyond the initial 90-day term. Based in Taylors Lakes, Melbourne, working Australia-wide.