Optimum

Stillo Construction engaged Optimum in Spring 2016 to establish project management best practices and methodology and also to provide a technology solution that can help Stillo manage their large number of projects more effectively, increase their team’s productivity,  improve their real-time communications with their customers, and untimely reduce their operational cost. 

We implemented a Cloud-based project management solution for Stillo using Smartsheet. This solution helped Stillo achieve their goals in better managing their projects, improving internal collaborations and client interactions, and gaining a competitive advantage in the market.

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SOHO Realty engaged Optimum to design and develop a custom Marketing & Sales Process Automation solution that allows for robust automation of SOHO’s back-office processes as well as the integration of SOHO’s current CRM, eSignature, and Financial systems. 

SOHO Realty needed an innovative and customized Marketing and Sales Automation solution to enable its agents, employees, and customers to efficiently communicate and collaborate while ensuring that all the internal and external sales process steps and procedures are properly executed and documents are stored in the appropriate company document repositories. In addition, SOHO’s management team needed to gain greater visibility over the internal operations and agents’ performance by putting in place proper performance indicators and measuring and reporting on those KPIs throughout the sales process.

Optimum worked with the client to identify, analyze, and document the business and functional requirements of this solution and made process efficiency and improvement recommendations to help reduce processing deficiencies and improve efficiency and productivity of sales agents.  We then chose to utilize Office365, SharePoint, and the Nintex platform to design and implement a state of the art workflow automation platform that streamlined and automated the entire marketing and sales operations for SOHO Realty.

"Optimum focused on understanding my business model learning how to reduce processing deficiencies to optimize time manage for our sales agents."  – Sharlene Mercier, Managing Broker

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We started the project by conducting a Discovery & Define phase, where the business and system requirements of the new software solution were fully defined and documented and the new UX/UI designs were developed, utilizing modern wireframing and prototyping techniques.

We identified, analyzed, and documented the software application’s personas/target audience and highlighted their demographics, behaviors, needs, and motivations. We then conducted interviews and workshops with the key stakeholders and application users to understand and map the User Journey and define the optimal user experience and software product strategy.

We also conducted Usability testing to observe the users trying to carry out tasks with the product prototype and refined and adjusted the UX/UI designs, as needed, to maximize software usability and efficiency. All business and system requirements of the new software solution were documented in a Business Requirements Document (BRD) and working prototypes of the application were developed to validate and verify the key functions and style of the software.

Key deliverables included:

• Research/User Profiling
• Wireframing
• Visual Design
• Interaction Design
• Prototyping
• Front-end Development & Integration

Delivered Results:

The key results and major deliverables of the Discovery & UX/DI Design phase were:

• Highly functional and user-friendly software screens and mockups
• Optimized accessibility, ease-of-use, and user productivity for the new software product
• Cross-platform compatibility, consistency, and learnability
• Consistent user experience across all devices

Optimum provides Digital Marketing & Advertising consulting services for clients in various industries, such as non-profit, education, legal, retail, and financial sector. Our digital marketing and adverting services to those clients include:

• Digital Marketing strategy and brand development
• Project management of various digital campaign implementations
• Digital media production (video, audio, motion graphics, eLearning, creative services)
• Social media advertising (Facebook, Twitter, LinkedIn)
• Paid Search advertising (Google and Bing)
• Email marketing
• Conversion-focused, responsive landing page and website development

Our consulting and digital media services are focused around maximizing qualified leads and conversions, increasing brand awareness, and ultimately boosting sales and bottom line. We specialize in implementation and support of digital campaigns that help our client introduce or promote their products and services to the right audiences.  

We design websites and landing pages are responsive/mobile-friendly, integrate with most CRMs and Email Management systems (such as  Marketo, Salesforce, HubSpot, Constant Contact, etc), and are custom built for the specific needs of our clients.

Solution:

 Our team of eCommerce developers and experts determined that the best implementation would be a custom eCommerce solution in WordPress (using WooCommerce) to allow for increased solution flexibility and enable the client to easily manage the content and product inventory. 

Our team implemented the online store solution in less than two months and provided the following features and options to the gift shop:

• Products online display and search
• Dedicated sections to feature Best Seller Products, Featured Products, and Latest Products Added
• User accounts and wishlist
• Custom shopping cart and checkout pages
• Inventory management
• Order fulfillment management
• Social media integration

We also made sure that the website is responsive/mobile friendly and is easy to navigate and use for the end users. We paid special attention to the graphical design and look & feel of the website and incorporated best practices for Call to Action and conversion optimization.

Link to Donna’s Gifts and Home Decor eCommerce Website: http://donnasgiftsandhomedecor.com/

Project Results/Benefits:

• Enabled the client to offer Online Shopping services to its customers for the first time resulting in expanded customer domain reach and visibility
• Increased sales and store visits
• Enhanced brand awareness, visibility, and online presence
• Positive ROI and low cost of maintenance 

Business Need/Problem:
Airway Limo, a limousine services company based in Dallas, engaged Optimum in late 2014 to design and develop a native iOS app to manage the fleet dispatching and customer reservation requests via mobile devices. The client main goal was to gain a competitive advantage in their local market and in response to new and popular public services such as Uber.

Solutions:
After conducting discovery and requirements definition sessions with the client, Optimum initiated the mobile development project by documenting project requirements and functional specifications and analyzed those requirements to determine the perfect mobile solution and platform to fulfill the client’s needs. Given the complex requirements of the project, our team of expert mobile app developers decided to build a native iOS app (versus a Hybrid app) to ensure proper app functionality and performance of the app.

Key Features:
User Account Management: App Login or Facebook Login, Reset Password, Edit User Profile Ride/Reservation Request: Request a ride from user’s current location right now or schedule a pickup/drop-off for later Dashboard: View today and upcoming rides with status (accepted, waiting) Cancel rides, Call/email the company directly via the mobile app Airport Services: Easily search for nearby airports and send flight information along with reservations Push Notifications: Instant notifications when user reservation is confirmed or declined Search and Mapping Capabilities: Easy address look up, built-in GPS tracking, and Google maps Driver and passenger apps to request and manage rides

Link to the app: https://itunes.apple.com/app/id940250725

Business Need/Problem:

DRF Industries, an educational Energy Consulting firm, engaged Optimum in late 2015 to design and develop a native Android app to manage energy usage for non-residential and business consumers. The client main goal was to gain a competitive advantage in their local market and provide an innovative and effective mobile solution to its customers.

Solutions:

After conducting discovery and requirements definition sessions with the client, Optimum initiated the mobile development project by documenting project requirements and functional specifications and analyzed those requirements to determine the perfect mobile solution and platform to fulfill the client’s needs. Given the complex requirements of the project and the need for several 3rd party API integrations, our team of expert mobile app developers decided to build a native Android app (versus a Hybrid app) to ensure proper app functionality and performance of the app. The design and development if the iOS version is on the client’s roadmap. 

Key Features:

The app uses the consumer’s smart meter data, along with rates and terms from Retail Electric Providers to provide customized, intuitive rate comparisons. Deregulated Electric Markets, along with smart meters, have given energy users the power to manage their own energy selection, manage their usage and demand, and implement energy efficiency measures.  The app users consumer’s most recent energy bill to look up customer information, complete registration and provide rate comparison. 

Link to the app: https://play.google.com/store/apps/details?id=com.powertomanage.app