plumcut

plumcut builds and runs an intelligent automation system on the channels a brand's customers already use — it answers, actively sells (upsell, cross-sell, booking), and reads across every interaction to show the owner what customers actually want.

Our agent, plum, lives on WhatsApp, Instagram and web chat, and speaks Arabic, English and Arabizi. It answers questions instantly in the brand's voice, recommends products, recovers carts, books appointments and tracks orders, then turns every conversation into insight the owner can act on. plumcut is fully managed, so the brand gets the outcome without operating any tool.

Founded in December 2025, plumcut is based in Lebanon and serves retail, ecommerce and DTC brands across the Middle East.