ProfiSea

Israeli DevOps and Cloud boutique company

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Profisea, an Israeli DevOps and Cloud boutique company, has for over six years been providing end-to-end solutions and support for business. Our teams of highly-skilled professionals draw on their deep industry knowledge and vast technology expertise to deliver top-notch, dynamic and lean solutions to solve various business challenges for companies of any size, from startups to enterprises.

Our mission is to help our clients implement best DevOps practices and design cost-effective and secured cloud architecture to maximize performance, ensure faster deployment, improve the quality of the client’s offering – whether services or products – and reduce time to market.

In 2021, Profisea's team launched a unique AI-based Cloud management platform that allows you to visualize, manage Cloud infrastructure, and reduce your cloud expenses on virtual assets by up to 90%.

ProfiSea provides state-of-the-art solutions custom-tailored to every type of client, with a full range of services including:

  • DevOps as a service (CI/CD, Continuous Monitoring, Infrastructure as a Code, Microservices, Kubernetes, DevSecOps)
  • Cloud Computing (Cloud Migration, Cloud Security, Cloud Environment Creation and Management, FinOps with ProfiSea Labs, Cloud Security)
  • SRE as a service
  • NOC as a service
  • ALM consulting
  • FinOps
  • DevSecOps

If you are planning to migrate to the cloud, thinking about building a transparent CI/CD pipeline or adopting DevSecOps or Kubernetes in your enterprise, Profisea is here to help. We are ready to design your cloud architecture, secure your cloud and make it cost-effective.

NA
50 - 249
2015
Locations
Israel
Lev Hashchuna 12, Hod HaSharon, Hamerkaz 4533461
+972 528542524

Focus Areas

Service Focus

40%
40%
20%
  • Cloud Computing Services
  • DevOps
  • Testing Services

Client Focus

50%
40%
10%
  • Small Business
  • Medium Business
  • Large Business

Industry Focus

8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
4%
  • Art, Entertainment & Music
  • Education
  • Financial & Payments

ProfiSea Clients & Portfolios

BKS Migrated to Docker-based Architecture over AWS Cloud Infrastructure
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BKS Migrated to Docker-based Architecture over AWS Cloud Infrastructure
  • BKS Migrated to Docker-based Architecture over AWS Cloud Infrastructure screenshot 1
Not Disclosed
100 weeks
Financial & Payments

A Bridge into the World of Digital Assets 

INX, the owner of two digital asset trading platforms, is undoubtedly succeeding in transforming the future of finance into reality by developing unique technology that makes highly-regulated digital asset trading fast, safe and secure. 

INX’s innovative platforms incorporate specific microservices-based API interface that provides broker-dealers, corporate financiers, traders, investors and market makers with an intuitive user experience as well as a powerful matching engine, complete regulatory oversight, uninterrupted operations, and timely trading support. With INX’s unique combination of expertise in traditional markets and a disruptive fintech approach, the company is a leader in serving the digital asset industry since from the outset INX opted to work in a regulated environment under regulatory oversight. 

Partnership Goals

Given that INX’s innovative platform is designed to support high-frequency trading without downtime, INX management prioritized the reliability, stability, and high scalability of a proprietary platform for cross-border, high-volume crypto trading through its unique matching engine.

To achieve its vision, INX partnered with Profisea an AWS Consulting Partner providing a full suite of cloud services based on best practices for cloud deployment automation. After conducting a thorough examination of all possible alternatives, Profisea offered INX an AWS-based solution which it tailored to INX’s well-architectured, cloud-based infrastructure.

Why AWS is the Right Choice

Amazon Web Services offers numerous reliable, scalable, and affordable cloud computing services for dozens of industries under their AWS ‘pay for what you use’ model and is free to join. AWS also offers additional computing power, virtual storage, databases, containers, cloud, blockchain and/or other functionalities — in short, they offer everything companies need to create sophisticated products with ease and flexibility.

Profisea considered AWS to be the best choice for the INX project because of its effectiveness, convenience, and scalability. It suited our partner’s goals perfectly, providing all necessary resources and services. When building a platform, the main advantage of AWS is that it does not limit developers to a pre-set amount of storage, bandwidth, or computing resources. As needs increase or decrease, developers can use as much or as little as they need and only pay for what they utilize.

Achieving the Goals

This is how Profisea tailored AWS to make it the perfect option for a project of this nature:

  • ◉ Our team implemented Terraform for AWS infrastructure to prevent configuration drift and make collaboration easy. Terraform utilizes an immutable infrastructure approach to make updates in the development environment go smoothly, easily, and in a completely bug-proof way. This allowed INX to deploy the whole system over AWS in one click, enabling the overall deployment cycle to be fast, stable, and easy to maintain.
  • ◉ We deployed all workloads into AWS EKS to automate load distribution and parallel processing. We also configured Amazon RDS to increase reliability and Amazon ElastiCache to accelerate application and database performance. Amazon Route53 was used to improve reliability with easy re-route configuration.
  • ◉ We used CircleCI to build a CI/CD pipeline for INX. Grafana + Prometheus were adopted for Continuous Monitoring and Alerting. We provide INX with NOC support to monitor, maintain and optimize the network 24/7 and ensure there is no downtime.
  • ◉ ArgoCD was implemented for Continuous Delivery, and Helm charts were adopted to define, install, and upgrade Kubernetes applications.
  • ◉ СloudFlare was used to protect the customer from DDoS attacks.
  • ◉ We utilized a customized FinOps solution (ProfiSea Labs) for cloud management and cloud cost optimization.
  • ◉ We also implemented an agile development methodology.

As a result, Profisea helped INX’s highly professional experts create a cloud-based, secure, and profoundly reliable platform for crypto trading with an uptime of 99.99%. By using ProfiSea Labs, the customer was able to optimize their cloud costs and eliminate cloud waste.

AWS services used: AWS EKS, Amazon ECR, Amazon Route53, Amazon S3, Amazon RDS.

Results

Profisea and INX built a scalable, robust, and secure crypto platform powered by Kubernetes technology with AWS cloud services. The system supports the trading of various digital assets and is not limited to one or two blockchains. It includes a matching engine running behind a robust and scalable set of microservices and is based on a highly scalable architecture to support high-frequency trading with significant load. The INX and Profisea solution significantly reduced time to market and sustained the stability of the INX trading environment (uptime is 99.99% for 2021).

INX Reshapes the World of Digital Assets Using AWS Services
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INX Reshapes the World of Digital Assets Using AWS Services
  • INX Reshapes the World of Digital Assets Using AWS Services screenshot 1
Not Disclosed
83 weeks
Financial & Payments

INX’s innovative platform is designed to support high-frequency trading without downtime, INX management prioritized the reliability, stability, and high scalability of a proprietary platform for cross-border, high-volume crypto trading through its unique matching engine.

INX partnered with Profisea, an AWS Consulting Partner providing a full suite of cloud services based on best practices for cloud deployment automation. After conducting a thorough examination of all possible alternatives, Profisea offered INX an AWS-based solution which it tailored to INX’s well-architectured, cloud-based infrastructure.

Results:

Profisea and INX built a scalable, robust, and secure crypto platform powered by Kubernetes technology with AWS cloud services. The system supports the trading of various digital assets and is not limited to one or two blockchains. It includes a matching engine running behind a robust and scalable set of microservices and is based on a highly scalable architecture to support high-frequency trading with significant load. The INX and Profisea solution significantly reduced time to market and sustained the stability of the INX trading environment (uptime is 99.99% for 2021).

Profisea continues to work with INX via our dedicated remote NOC monitoring unit, which provides 24/7/365 technical support to the customer’s team. Profisea’s NOC experts monitor all platform processes, infrastructure, and transactions daily, with no exceptions. Our team also tests the platform’s basic functionality, checking that everything works as intended.

Sirin Labs Enterprise Costs on DevOps Services Reduced by 80%
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Sirin Labs Enterprise Costs on DevOps Services Reduced by 80%
  • Sirin Labs Enterprise Costs on DevOps Services Reduced by 80% screenshot 1
Not Disclosed
100 weeks
Information Technology

Our partner Sirin Labs is a top-notch smartphone manufacturer that operates since 2013. Well-established and backed by significant investors, with offices in Israel and Switzerland, the company bridges the gap between the blockchain economy and the mass market through extensive cybersecurity and outstanding user experience.

Using the leading communication technologies, Sirin Labs develops a premier blockchain-enabled, cyber-protected smartphone with a built-in cold storage wallet. It’s a state-of-the-art device that has a unique Safe Screen for secure crypto transactions. A multi-layered cybersecurity suite provides proactive protection in real-time via a behavioral-based and machine learning Intrusion Prevention System (IPS).

Executive Summary

The company was seeking to reduce the costs of in-house DevOps services for their complex and massive DevOps infrastructure that wasn’t evolving fast enough. It didn’t require support from full-time in-house DevOps. We provided the client with the cost-efficient and scalable DevOps as a Service outsourcing model for the maintenance of their CI/CD pipeline. As a result of our involvement and proposed solutions for the improvements in the DevOps area, the client’s overall expenses previously spent on DevOps services were reduced by 80%.

Value Profisea Delivered

To provide our partner with a solution for DevOps cost-efficiency of their CI/CD pipeline, we offered them a flexible and scalable DevOps as a Service outsourcing model. Instead of having a full-time and pricey DevOps position in-house, which didn’t correspond with the client’s agenda, DevOps model offered the same services but for a lower price and on the Time & Material basis. This approach met all the client’s business and technical goals.

How We Reduced the DevOps Services Costs:

  • ◉ Being a lean and DevOps outsourcing company, we’ve ensured that there is no waste of time or money for our client – no extra, unnecessary meetings, no bureaucracy – only high-quality Agile services enabled by our professionalism.
  • ◉ With an individual approach to the client’s needs, we assigned a dedicated technical account manager who collaborated with the client’s tech team and managers to find the best solutions for them. It was a tech-savvy expert that fully understood the client’s requests and spoke the same language.
  • ◉ Having expertise, we’ve ensured the fastest learning curve possible – within 2 days. Our DevOps experts succeeded in learning the system very quickly and started working with the client’s development team to provide a high-quality DevOps service.
  • ◉ In 5 days, we assessed and audited our client’s existing enterprise architecture – DevOps, Staging, Production environments, Linux machines, RDS, provisioning by Terraform, Jenkins CI/CD. Even though it was appropriately built – there were still several points for improvements that we outlined suggesting suitable actions to take.
  • ◉ After the client approved our suggestions, we implemented the appropriate changes in their CI/CD pipeline. All the processes and technologies are well-known to us, so we quickly achieved all the technical goals, establishing ongoing and trustworthy collaboration with our partner.

Our Results

  • ◉ For 20% of the market price, we provided the same maintenance work, automation of the environment creation, and fast SLA. Our DevOps outsourcing cooperation model substituted the need to spend more money on the onsite DevOps support.
  • ◉ Sirin Labs now uses our fast and professional DevOps services on-demand – scaling up and down when needed. They don’t pay for the “idle time” – only for the work done, just as you use computing resources on the Cloud, and enjoy professional service.
  • ◉ As a result of our partnership, the client’s overall expenses previously spent on DevOps services were reduced by 80%.
  • ◉ Our engineers are proficient in all up-to-date tools and methodologies. So, we seamlessly coped with the very short knowledge transfer period and started providing the continuous DevOps service in the shortest time possible. Due to this, we’ve avoided delays in the client’s production cycle and losses in their income.
  • ◉ For over a year now, we keep providing our partner with all the needed prompt support for everything DevOps-related and maintenance for their CI/CD environment. We’re always in touch with their team to offer consultations and advice.

Our partner already had an experience of working with outsourcing software development vendors. However, outsourcing the DevOps services is more sensitive as DevOps experts work with the system’s heart. The whole development lifecycle depends on the DevOps’ professionalism and integrity. Thus, the Sirin Labs reached out to us specifically since they got a warm recommendation from their partners who are also our clients. So, the company was confident in a partnership with Profisea from day one of our work.

GeoX Leverages ProfiSea’s Expertize for Smooth Cloud Migration to AWS
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GeoX Leverages ProfiSea’s Expertize for Smooth Cloud Migration to AWS
  • GeoX Leverages ProfiSea’s Expertize for Smooth Cloud Migration to AWS screenshot 1
Not Disclosed
12 weeks
Information Technology

GeoX is an award-winning Israeli AI analytics company that provides geospatial Property Data for insurance and real estate companies. Its Property SaaS Platform helps them perform reliable underwriting and correctly assess an entire insurance portfolio’s risks without physically visiting sites. GeoX patented AI uses Aerial Imagery, Machine Vision, and Deep Learning for fast and automated extraction of rich, accurate, 3D property data and dozens of its attributes. Such an approach enables significant cost reductions and lost revenue capturing.

Executive summary

GeoX sought a cost-efficient, prompt solution to migrate its development and production environments from their previous cloud platform to the AWS ecosystem. The company chose ProfiSea as AWS Certified Consulting Partner to support the project and set up all the AWS-based infrastructure components. ProfiSea’s main work scope was to seamlessly migrate all GeoX’s assets, leveraging only the AWS services relevant to the customer’s business and architectural needs. ProfiSea successfully completed the project within the timeframe and budget.

Tailored approach to the customer’s challenges

Following DevOps as a Service model, ProfiSea’s experts defined the roadmap, project phases, product backlog, tools, and milestones required for migration to AWS IaaS and PaaS solutions. As the customer SaaS product uses advanced Machine Learning (ML) algorithms, the environments are complex and have many elements that you could not lose during migration.

Hence, ProfiSea implemented Infrastructure as a Code (IaC) using Amazon CloudFormation, including ML infrastructure for SageMaker framework. Then, seamlessly moved the customer’s database directly to Amazon RDS via AWS Database Migration Service. Throughout the project, ProfiSea’s experts unified development and operations into a single agile delivery mechanism based on GeoX’s business needs, priorities, and organizational capacity.

Achieving the goals by using extensive expertise and the best industry tools

ProfiSea’s engineers effectively managed the customer’s cloud infrastructure and delivery cycle, helping facilitate faster collaboration and cross-functionality for GeoX’s teams. And took care of the following DevOps tasks:

  1. Automation of Environments Building to enable additional environments creation as a part of Project Delivery
  2. Seamless migration of existing cloud environments to AWS ecosystem
  3. CI/CD best practices and Elastic Inference implementation, configuring pipelines to AWS VPCs
  4. Adoption of container orchestration platform over AWS
  5. Setup and configuration of continuous monitoring systems for various environments to gain performance and stability real-time feedback
  6. Cloud security setup for AWS accounts to ensure compliance with the best practices of security and identity management

ProfiSea’s input that benefited the project

  • ◉ Quickly and successfully migrated GeoX from previous cloud platform to the latest AWS services without downtime. This enabled the company’s enterprise-wide innovations with the newly created, explicit AWS system architecture for production and development labs.
  • ◉ Single-handedly took care of the DevOps side, which relieved the customer’s employees from learning how to do everything in-house from scratch.
  • ◉ Integrated Docker orchestration, using GitHub flow directed straight to Amazon EKS to facilitate flexibility in starting, running, and autoscaling Kubernetes applications in the AWS cloud or on-premise. It helps the customer to provide highly-available and secure clusters and automates critical tasks such as patching, node provisioning, and dockers’ updates.
  • ◉ Set up advanced DevSecOps approach with the networking and security systems, using Amazon CloudFront CDN service combined with AWS WAF. These tools protect GeoX’s applications from common web exploits and vulnerabilities.

As a professional AWS Consulting Partner, ProfiSea provided the customer with world-class cloud migration services and robust Amazon instruments, achieving the project goals in time. GeoX continued its work during the migration process while the environments were being moved and approved on the AWS platform. The CI/CD cycle smoothly merged with the new infrastructure, and the full-on switch to AWS was finalized.

Quicklizard Implements State-of-the-Art Automation to Elevate their AWS Infrastructure
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Quicklizard Implements State-of-the-Art Automation to Elevate their AWS Infrastructure
  • Quicklizard Implements State-of-the-Art Automation to Elevate their AWS Infrastructure screenshot 1
Not Disclosed
24 weeks
E-commerce

Quicklizard Brings Radical Change to the E-Commerce Industry

Quicklizard has taken the lead in transforming digital pricing for retailers and direct-to-consumer (DTC) brands. Powered by science and designed for success, Quicklizard’s platform has won over the E-commerce industry by presenting an end-to-end powerful pricing solution for E-commerce and omnichannel retailers. Quicklizard’s innovative AI-based platform constantly monitors and analyzes terabytes of information from multiple data sources, allowing customers to easily achieve pricing excellence at scale and outperform their business goals.

Partnership goals

With the rapidly growing popularity of its innovative AWS-based platform among retailers and E-commerce brands, Quicklizard’s decision-makers prioritized infrastructure automation that would facilitate migration of a slightly improved production version to the European market. After entering the European market, the need arose to create a separate cluster across AWS for Europe that would reduce latency for clients in this area. Quicklizard chose ProfiSea with the aim of working together to create a solution that focused on:

  • ◉ designing and implementing the migration of the existing infrastructure from the USA to the European region
  • ◉ adopting IaC (Infrastructure as Code) to increase speed, maintain consistency and reduce management overhead
  • ◉ setting up a CI/CD pipeline to automate the software deployment/delivery process
  • ◉ automating infrastructure to reduce timeframes and eliminate errors arising from manual configuration processes
  • ◉ autoscaling to optimize resource utilization in real-time in preparation for traffic spikes
  • ◉ implementing security management, system backups, and configuration management for better control and security.

The main goal was to achieve the highest level of automation while accelerating and simplifying infrastructure management. With the help of ProfiSea, a consulting partner in the AWS Partner Network (APN), Quicklizard achieved its goals by deploying several AWS cloud service solutions built on the best practices of GitOps, DevSecOps, and Kubernetes-based cloud environment deployment automation. ProfiSea’s AWS-certified Kubernetes-experienced DevOps experts provide the full spectrum of cloud services, from smart customization of existing environments to end-to-end cloud infrastructure design that meets customers’ business requirements.

Achieving the Customer’s Goals

To meet and surpass Quicklizard’s goals, ProfiSea’s experts actively leveraged AWS services and implemented the following steps:

  • ◉ We evaluated the existing infrastructure and expanded it from the USA to the European continent with appropriate system updates.
  • ◉ Our team implemented Infrastructure as a Code via Terraform.
  • ◉ We moved workloads to AWS EKS and made them a part of CI/CD to automate processes.
  • ◉ The databases were backed up for production from the USA to Europe and moved to Amazon RDS via AWS Database Migration Service.
  • ◉ We set up scheduled backups of Amazon RDS for better data protection.
  • ◉ We automated Terraform with Jenkins. All changes were made via MRs and Apps were deployed via Argo CD. Disaster recovery was set up and tested to reduce downtime.
  • ◉ Our team created and ran a series of security tests. We also set up a VPN for increased security and privacy.

AWS services used:

Amazon EKS, Amazon RDS, Amazon ElastiCache, Amazon CloudFront, AWS Database Migration Service

Results

ProfiSea experts implemented an automation upgrade for Quicklizard’s AWS-based infrastructure so that Quicklizard’s customers could seamlessly enjoy a scalable, robust pricing platform to adapt to market changes and seize opportunities to increase revenue. Moreover, Quicklizard gets complete control of the system along with security visibility at scale. To our delight, our partner, Quicklizard, says they can now deploy their new features much faster. In addition, Quicklizard’s development team can deploy to production independently, saving time and allowing developers to focus on more critical aspects of the application.

Next Steps

Quicklizard plans to use the same solution to upgrade its production for American customers to match the incredible speed experienced in Europe and save more time. We also continue to work with Quicklizard by providing 24/7/365 technical support to their own team. ProfiSea’s NOC engineers monitor platform performance and infrastructure to ensure that everything works as intended and downtime is kept to a minimum.

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