Quoleady

Quoleady partnered with Effy AI, a performance review software company, to drive organic traffic and generate leads through their blog. Initially, Effy AI requested 3-4 articles per month while managing the overall strategy in-house. Through expert SEO guidance, content creation, and strategic link building, Quoleady helped Effy AI achieve significant organic growth.

Challenge

• New Website Launch:
  Effy AI had just launched a new website and needed to quickly attract organic traffic.

• Competitive HR SaaS Space:
  The HR SaaS industry is highly competitive, making it difficult to rank for broad, high-volume keywords.

• Building Domain Authority:
  With a brand-new domain, Effy AI needed to establish authority from scratch.

Solution

• SEO Guidance & Content Creation:
  Quoleady began with shorter articles targeting specific keywords. As these articles gained traction, they were expanded with visuals and more in-depth information to maximize their impact.

• Internal Linking & Content Pillars:
  Developed niche-specific content pillars supported by detailed cluster content. Strong internal linking improved site navigation and helped Google understand the site structure.

• Targeting Long-Tail Keywords:
  Focused on small-volume, long-tail keywords to reach Effy AI’s precise audience, enabling the site to rank for highly specific searches and drive qualified traffic.

• Product-Led Content:
  Created 135 new articles over 2.5 years, demonstrating how Effy AI’s software solves real-world problems and validating demand for upcoming features.

• Content Updates:
  Regularly refreshed articles by updating outdated information, adding new sections, FAQs, and Surfer SEO terms to maintain relevance.

• Link-Building:
  Implemented contextual link inserts, guest posts, and HARO outreach to build high-quality backlinks, boosting domain authority and search rankings.

Impact

• First 6 Months:
  Initial content indexing and ranking led to a modest increase in organic traffic.

• 1 Year:
  Significant growth in impressions and clicks as more optimized content was published.

• 1.5 Years:
  Introduction of link-building strategies further increased domain authority and traffic.

• 2.5 Years:
  Achieved 2 million impressions and 60,000 clicks per month, with a 1% conversion rate (around 600 leads, of which approximately 20% became users).

Conclusion

Quoleady’s partnership with Effy AI demonstrates the power of a well-executed content marketing and SEO strategy. Through consistent content production, optimization, and strategic link-building, Effy AI’s organic traffic and lead generation soared.

Looking to grow your SaaS with a trusted partner?
Contact Quoleady to brainstorm a killer content strategy tailored to your business goals!

Quoleady partnered with airfocus, a product management platform, to amplify their media presence and announce a successful $7.5 million fundraising round. The primary goal was to secure coverage in top-tier tech media outlets, with a special focus on being featured in TechCrunch. Leveraging strategies from a previous successful campaign, Quoleady aimed to overcome holiday season challenges and achieve significant media visibility for airfocus.

Challenge

• Boosting Media Presence:
  airfocus needed to enhance its media visibility in a highly competitive industry.

• Standing Out:
  The challenge was to make airfocus stand out amidst the crowded tech landscape to effectively announce their $7.5 million fundraising.

• Holiday Season Obstacles:
  Launching the campaign in December posed difficulties due to many journalists being on holiday.

Solution

• Press Release Crafting:
  A clear and compelling press release was written in close collaboration with airfocus’s marketing team.

• Journalist CRM Building:
  A detailed CRM was created to meticulously track outreach efforts and interactions with journalists.

• Targeted Outreach:
  Personalized emails were sent to 3-5 journalists per outlet, ensuring engaging and informative initial contact.

• Persistent Follow-Ups:
  Consistent check-ins and updates were maintained to keep the momentum despite the holiday season.

• Effective Communication:
  Daily updates and real-time communication via Slack with airfocus's CEO, Malte, ensured alignment and swift adjustments.

Impact

• TechCrunch Feature:
  The campaign's highlight was securing a feature in TechCrunch, a leading tech news outlet with millions of monthly visitors, significantly boosting airfocus's media presence.

• Enhanced Media Visibility:
  The feature in TechCrunch, along with other media mentions, noticeably enhanced airfocus’s overall media visibility.

• Successful Fundraising Announcement:
  The campaign effectively announced airfocus's $7.5 million fundraising round, reaching a broad audience.

Summary:
Quoleady’s strategic PR campaign for airfocus, marked by a strong press release, targeted outreach, and persistent follow-ups, resulted in a significant boost in media visibility with a feature in TechCrunch, successfully announcing their $7.5 million fundraising round.

Quoleady partnered with Expandi, a bootstrapped startup, to develop and implement a content marketing strategy that would drive growth with limited funds. This collaboration focused on strategic content creation and link building to establish Expandi as a leading name in LinkedIn automation. Through targeted efforts, Quoleady helped Expandi grow from zero to $8 million in ARR1.

Challenge

• Limited Budget: As a startup, Expandi needed a marketing strategy that offered maximum ROI with minimal financial investment1.

• Brand Visibility: Expandi needed to quickly establish itself in a competitive market and overcome low brand recognition to become a household name in the LinkedIn automation space1.

• Ranking in Search Results: It was crucial to rank high in search results for relevant keywords to attract potential customers actively searching for LinkedIn automation tools1.

• Content Strategy: Creating content that not only attracted visitors but also converted them into paying customers was a key challenge1.

Solution

Quoleady implemented a multifaceted content strategy:

• Targeted Listicle Collaboration: Quoleady secured Expandi's inclusion in top "LinkedIn automation tools" listicles by collaborating with leading websites, driving consistent sign-ups1.

• High-Intent Keyword Ranking: They created articles targeting high-intent keywords (such as listicles, alternatives, and vs. content) to capture potential customers ready to buy1.

• Strategic Backlink Building: Quoleady focused on building high-quality backlinks to boost the ranking of high-converting articles1.

• Pillar-Cluster Content Structure: They implemented a pillar-cluster content model to organize website content, improve internal linking, and enhance SEO1.

Impact

• Revenue Growth: Expandi grew from $0 to $8M ARR in under four years1.

• Increased Sign-Ups: Content marketing efforts drove thousands of sign-ups through strategic blog content1.

• Improved Search Ranking: Expandi achieved 22,000 keywords ranking in Google search, with 2,500 on the first page1.

• Domain Rating Growth: The domain rating (DR) of Expandi's website increased from 0 to 72 through focused link-building efforts1.

This case demonstrates how a strategic, ROI-driven content marketing approach can rapidly scale a bootstrapped SaaS startup, even in a highly competitive niche.