Raftlabs

Building lovable software products

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🚀 StartUps - We've helped build and launch 8 venture-backed web/apps in the last 14 months. 75% are revenue-generating.

🎯 GrownUps - We've helped big brands like Aldi, Energia, and others launch highly scalable marketing web/mobile apps in weeks.

✌️ - We win if you win. Our promise.

Flexi Payment: Pay as you go. No upfront commitments.

Product Team: You control the team's tasks and priorities.

100% code ownership: No copy/paste code.

Speed: Weekly sprints with 14 weeks v1 goals.
Who we are :

We build delightful web and mobile apps for startup founders, agencies, and enterprise customers.

We love to solve problems in the marketing tech and streaming media space. Be it building a live audio/video app for the workplace or consumer space or creating a lead generation platform or loyalty and engagement platform, we get this done in weeks and not months.

We've helped our clients develop profitable SaaS web apps from zero to launch in less than 16 weeks. For our agency partners, through our white-labeled development services, we've helped them roll out software solutions faster and cheaper.

How are we different :

Domain understanding - We focus on what we know, better. We have built multiple SaaS and custom software products in e-commerce, marketing tech, and video verticals. We can work as your tech partner.

Product mindset - We’ve built several products ourselves. We understand what it takes to make lovable products that are the right blend of design, usability, and engineering. We own it till it goes live.

Engineering simplicity - We like to keep things simple so that products can be extended and can be owned by anyone beyond our team.

$25 - $49/hr
10 - 49
2017
Locations
Ireland
Whitefriars St., Dublin, Leinster D08
+353 899 645 711
India
Navrangpura, Ahmedabad, Gujarat 380009
1 91066 92435

Focus Areas

Service Focus

30%
25%
25%
20%
  • Mobile App Development
  • Software Development
  • Artificial Intelligence
  • Web Development

Client Focus

90%
10%
  • Small Business
  • Medium Business

Industry Focus

50%
20%
20%
10%
  • Media
  • Advertising & Marketing
  • Healthcare & Medical

Raftlabs Executive Interview

Nirav Vasa
Nirav Vasa
Co-Founder
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms has helped us gain visibility with its ability to be an independent business review platform. The founders, agencies, and businesses that we get connected to via the GoodFirms have been great and helped us grow our business.
Please introduce your company and give a brief about your role within the organization.
RaftLabs is a SaaS applications and custom software development company. We focus on building lovable web and mobile apps in the marketing tech and media streaming space. My role in the organization is to build business relationships with our customers, partners, and vendors.
What is the story behind starting this company?
We are a startup turned software development agency. As founders, we have always been inclined toward building scalable SaaS products and solutions. Having built software products for Fortune 500 in our previous roles as product heads, under RaftLabs we came together to make a SaaS web and mobile app solution for events and communities. In 2020, the pandemic changed the dynamics, and we formally opened ourselves as an agency. Since then, we are on a mission to leverage our knowledge to help build lovable SaaS and custom software solutions for our customers.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have our own in-house team.
How does your company differentiate itself from the competition?
As product builders ourselves, we're intensely focused on building things that we understand. Instead of working as a vendor, we work with our clients as partners. We own a lot of technical decision-making on their behalf, helping them focus on their business. We’re an outcome-driven agency as opposed to the output.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to the marketing, commerce, and media tech industries. We build live or on-demand video communications solutions for workplaces, healthcare, or education. In the marketing and commerce space, we create loyalty and rewards platforms, commerce workflow solutions, etc.
Please share some of the services that you offer for which clients approach you the most for?
Most of our clients approach us for end-to-end product discovery, UX/UI design services, and building web and mobile apps.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We're not perfect. While we strive for a 100% satisfaction rate, we would be about 90% on customer satisfaction. We've built technical and managerial processes and systems that adapt to customers' requirements and resource availability. It makes it personalized and delivers output.
What kind of support system do you offer to your clients for catering to their queries and issues?
We're a customer-centric company. We generally ensure our customers get value from us in everything they engage us on. We've tools and processes in place by which our team promptly responds back to our customers for any queries or challenges.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We generally work on a milestone deliverables basis with startups and growth-stage companies. With established businesses, we augment their teams with our dedicated resources, for which we charge in the T&M model.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Yes. We generally engage with projects which have minimum budget north of USD 25,000. However, we take a final decision based on the interactions with customers. There have been instances where we have done projects less than our minimum budget.
What is the price range (min and max) of the projects that you catered to in 2021?
In 2021, the range varied from as low as USD 12,000 to as high as USD 1,00,000+.
Where do you see your company in the next 10 years?
In 10 years, we as RaftLabs would want to be a technology platform and accelerator company that allows us to innovate deeply, enabling us to become long-term stakeholders in the solutions that we build for our customers.

Raftlabs Clients & Portfolios

Key Clients

  • Aldi
  • Instantor
  • Energia
  • Vodafone

EMS Connect
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EMS Connect
  • EMS Connect screenshot 1
  • EMS Connect screenshot 2
  • EMS Connect screenshot 3
$10001 to $50000
12 weeks
Business Services

A curated learning and engagement iPad based mobile app with robust, secure and flexible admin portal for company’s distributed field workforce. App enables field-based sales staff and employees to stay connected with ongoing company updates, HR activities, connect with fellow team members and have a continuous learning environment. Goal was to build simple yet engaging app for non-tech users. Enable a compelling learning experience with power of analytics. 

Who is this for:  

  1. Field based sales teams 

  1. Office based operational staff 

  1. HR Teams 

  1. Individual designers and video creators  

What problems does it solve? 

  1. Super simple design for non-tech users of all different demographics 

  1. Gamified reminders and nudges to the users to stay engaged with their learning tracks 

  1. Interactive notifications so that they are updated with company’s latest activities  

  1. Secure and enterprise managed  

  1. A private social network with complete control by headquarters admins 

  1. Team connection  

What does it do:  

  1. A secure and robust private app based social network for more than 3000 field workforce. 

  1. Allows HQ based administrators to push out content updates, company related activities, collect data through various forms, assign learning materials and get feedback on multiple things.  

  1. Allows field workforce to learn various topics in bite sized content format. Content types included images, videos, text, quizzes and 3rd party content.  

  1. Allowed field workforce to get certified for their completed courses and get on leaderboards. 

  1. Allows field workforce to engage in a community-based setup with content shared by head office.  

  1. Allows field workforce to connect and view team members and build 1:1 connection.  

  1. Allowed users to generate help tickets and get updates on their ongoing issues without leaving their iPads.  

  1. Allowed admin to get detailed analytics on learning topics, sessions, time spent, attempts,  

VApp
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VApp
  • VApp screenshot 1
$10001 to $50000
12 weeks
Advertising & Marketing

Vapp is a powerful web-based video editor platform. It allows individual digital marketers, social media influencers and agencies to create and edit video on the go. It converts regular videos into engaging videos in seconds. No app installs, no complex workflows, no waiting times. Upload, edit and video is ready to be shared on multiple channels. 

Who is this for: 

  1. Social media influencers 

  1. Digital Marketers 

  1. Digital marketing agencies  

  1. Individual designers and video creators  

What problems does it solve? 

  1. No need to install any desktop-based apps 

  1. No need to understand complex video workflows  

  1. Doesn’t require any video format / layout knowledge 

  1. No need to spend hours to create interactive and engaging videos  

  1. Redundant steps with limited intelligence 

What does it do:  

  1. Upload your own audio / video  

  1. Convert audio into video with choice of overlay graphics 

  1. Add header or footer texts over video on the go  

  1. Custom styling options like brand icons, images, banner, font styles, emojis 

  1. Design the placement of the content per your brand 

  1. WYSIWG output  

  1. Change the video dimensions to match multiple social media platforms 

  1. Instant outputs 

  1. Collaborate as team or as an individual 

Grubly
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Grubly
  • Grubly screenshot 1
Not Disclosed
12 weeks
Food & Beverages

Grubly is a simple and affordable system for local and online food ordering service for small and medium food businesses.

With Grubly, food businesses get following.

– Their own branded online ordering mobile site.

– They can add & manage your contact details, product categories, products, photos through a simple web portal.

– Grubly will provide businesses a QR Code which they can share with your customers. End users can scan it using their mobile phone camera and get your product list right on their phone.

– Businesses & their customers will immediately receive an order confirmation notification via SMS and email.

– Businesses can accept payments online via Credit Card, Debit Card, Internet Banking.

eventRAFT
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eventRAFT
  • eventRAFT screenshot 1
  • eventRAFT screenshot 2
Not Disclosed
12 weeks
Business Services

eventRAFT allows event organisers to do more per event with its flexible, easy and simple to use apps at an affordable pricing.

With it's branding capabilities, it empowers event agencies, corporates, NGOs and tech organizers to build their community through branded mobile app.

It allows them to engage directly with ongoing communication and updates. 

Features included.

  • Members profile 
  • Peer to peer networking
  • Real time 1:1 and group chats
  • Mobile notifications
  • Automated reminders for upcoming sessions / events
  • Ability to add custom web pages 
  • Ability to build a private social network with spotlight on engagement. 
  • Complete control via a dynamic backend system. 

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