Raftlabs

CHALLENGE

A leading utility company struggled with its existing customer loyalty platform, which was built on WordPress PHP. The platform suffered from slow performance, an outdated user interface, and frequent plugin compatibility issues. These challenges resulted in long page load times, frustrated users, and difficulty in updating dynamic content. The company required a scalable, high-performance solution that would enhance user engagement, simplify content management, and support future growth.

SOLUTION

Our team is revamping the customer loyalty platform using a modern, headless CMS architecture. The new solution is being built with:

• Sanity for structured, real-time content management.
• Gatsby JS to deliver lightning-fast performance and seamless user experience.
• Vercel for reliable and scalable deployment.

The new platform enables:

• Enhanced user engagement with an intuitive, responsive design.
• Blazing-fast performance by eliminating slow load times.
• Effortless content management for non-technical users.
• Future-proof scalability for seamless feature expansions.

Following Agile methodologies, our team is working in two-week sprints, using Slack for communication and Asana for progress tracking.

IMPACT

Although the project is still in progress, early projections indicate significant improvements:

• 40% increase in user engagement expected.
• 3x faster page load times anticipated.
• 60% reduction in content update time projected.

Once completed, the revamped platform will set a new standard in customer loyalty management for the utility sector. It will provide users with a fast, responsive, and engaging experience while ensuring the company can update and manage content dynamically. With a modern, scalable tech stack, the platform will be well-equipped for future growth and innovation.

Building a Custom SaaS LMS for K-12 Schools in Africa

We developed a scalable SaaS Learning Management System (LMS) tailored for French-speaking African schools, providing multilingual support, streamlined administration, and enhanced tools for engagement between teachers, students, and parents.

Key Features

• Student Dashboard: Personalized space for students to access assignments, grades, and learning materials.
• Teacher Tools: Simplified tools for lesson uploads, homework assignments, attendance tracking, and grade management.
• Parent Portal: Real-time insights into student progress, attendance, and performance.
• Automated Administration: Streamlines payroll, fee collection, and attendance management for school admins.
• Multilingual Support: Accessible in French, ensuring inclusivity for local audiences.
• Notifications System: Alerts for homework deadlines, fee reminders, and school updates.
• Local Payment Integration: Supports regional payment gateways for seamless transactions.
• Reports and Insights: Provides actionable analytics for monitoring student, teacher, and school performance.
• Scalability: Seamlessly supports thousands of students across multiple schools.
• Cloud-Based Access: Ensures continuity with accessibility from anywhere.

Benefits

1. Simplified Administration: Automates attendance tracking, fee management, and payroll processing.
2. Enhanced Engagement: Strengthens communication among teachers, students, and parents through dedicated portals.
3. Inclusive Accessibility: Multilingual support ensures ease of use in French-speaking regions.
4. Scalable Infrastructure: Handles large student populations and multiple schools effortlessly.
5. Real-Time Insights: Offers actionable analytics to improve educational outcomes and operational efficiency.

Outcome

In just 16 weeks, we delivered Sekou, a custom SaaS LMS platform that revolutionized education management for French-speaking African schools. Beta testing showcased significant improvements, with teachers and admins saving time on daily operations and reporting a 25% increase in community engagement.

The platform’s user-friendly design and automated workflows were widely praised, reducing stress and streamlining tasks like attendance tracking, grade management, and fee collection. The scalable infrastructure is equipped to handle future growth, supporting more schools and students seamlessly. Sekou has transformed the way schools operate, making education more accessible, efficient, and inclusive.

Scalable Conversational AI Chatbot for Product Discovery and Feedback

We developed a SaaS platform that transforms static customer feedback forms into engaging conversational experiences. This AI-powered chatbot delivers actionable insights for product managers (PMs) and business owners, helping them make smarter, data-driven decisions.

Key Features

• Highly Personalized Conversations: Adapts questions in real-time to provide human-like, engaging interactions.
• Multiple Interview Intents: Supports various goals, including feature feedback, product usage surveys, and sentiment analysis.
• Scalable Infrastructure: Seamlessly handles thousands of simultaneous users for enterprise readiness.
• Instant Summaries: Generates actionable insights after each conversation to enable quick decision-making.
• Customizable Bot Behavior: Users can configure goals and tailor the bot to meet specific needs.
• Real-Time Data Management: Efficiently manages live feedback for smooth and timely operations.
• Responsive Web Interface: Built with ReactJS for ease of configuration and insights access.
• AI-Driven Analysis: Uses advanced models like Anthropic’s Claude to deliver context-aware and intelligent responses.
• Seamless Integration: Fits into existing workflows with minimal disruption.

Benefits

1. Deeper Customer Insights: Provides 4x more valuable feedback compared to traditional surveys.
2. Streamlined Feedback Processes: Automates workflows, saving time and reducing manual effort.
3. Scalable and Future-Ready: Supports growing user bases without compromising performance.
4. Enhanced Decision-Making: Instant summaries enable quicker, more confident decisions.
5. Improved User Engagement: Adaptive conversations increase response rates and feedback quality.

Outcome

In just 12 weeks, we delivered Perceptional, a fully functional conversational AI platform. The chatbot's adaptive conversations replaced static forms, offering richer and more actionable insights. Beta testing revealed a 4x improvement in feedback depth, while instant summaries allowed teams to act quickly on critical insights.

Built with scalability in mind, the platform demonstrated its ability to handle hundreds of participants seamlessly. The intuitive design and smooth integration received praise for simplifying workflows and boosting engagement. Perceptional has redefined how businesses gather and analyze customer feedback, setting a new standard in conversational AI solutions.

Scaling Programmatic SEO with a Flexible Headless CMS

We developed a scalable website using Sanity CMS, Gatsby, and Next.js to enhance Programmatic SEO (pSEO), improve user experience, and boost organic traffic. The platform was designed for flexibility, ensuring strong search rankings and seamless growth.

Key Features

• Scalable Programmatic SEO: Launched 3,000+ dynamically generated pages on day one, driving immediate SEO impact.
• Seamless Migration: Successfully migrated 12,000 monthly visitors with zero downtime.
• Fast Performance: Achieved sub-second load times for optimal user experience and SEO.
• Content Flexibility: Empowered non-technical users to manage and generate content effortlessly.
• Customizable Design: Full control over design, enabling seamless updates and pixel-perfect precision.
• Headless CMS Integration: Leveraged Sanity CMS for efficient content management and scalability.
• SEO Optimization: Designed with server-side rendering and incremental static regeneration for better rankings.
• Responsive Design: Optimized for engaging experiences across all devices.

Benefits

1. Enhanced SEO Rankings: Thousands of pages with SEO-friendly structures boosted search visibility.
2. Streamlined Content Management: Non-technical users easily manage and update content.
3. Seamless Growth: Scalable infrastructure supports growing content and user demands.
4. Improved Performance: Lightning-fast load times increased engagement and user satisfaction.
5. Future-Ready Platform: Decoupled architecture ensures security and adaptability for evolving needs.

Outcome

In just 12 weeks, we transformed the website into a high-performing, scalable platform tailored for Programmatic SEO. This upgrade significantly improved site performance, increased organic traffic, and enhanced user experience. Schools and businesses now enjoy faster workflows, secure operations, and the flexibility to adapt to future growth.

A curated learning and engagement iPad based mobile app with robust, secure and flexible admin portal for company’s distributed field workforce. App enables field-based sales staff and employees to stay connected with ongoing company updates, HR activities, connect with fellow team members and have a continuous learning environment. Goal was to build simple yet engaging app for non-tech users. Enable a compelling learning experience with power of analytics. 

Who is this for:  

1. Field based sales teams 

1. Office based operational staff 

1. HR Teams 

1. Individual designers and video creators  

What problems does it solve? 

1. Super simple design for non-tech users of all different demographics 

1. Gamified reminders and nudges to the users to stay engaged with their learning tracks 

1. Interactive notifications so that they are updated with company’s latest activities  

1. Secure and enterprise managed  

1. A private social network with complete control by headquarters admins 

1. Team connection  

What does it do:  

1. A secure and robust private app based social network for more than 3000 field workforce. 

1. Allows HQ based administrators to push out content updates, company related activities, collect data through various forms, assign learning materials and get feedback on multiple things.  

1. Allows field workforce to learn various topics in bite sized content format. Content types included images, videos, text, quizzes and 3rd party content.  

1. Allowed field workforce to get certified for their completed courses and get on leaderboards. 

1. Allows field workforce to engage in a community-based setup with content shared by head office.  

1. Allows field workforce to connect and view team members and build 1:1 connection.  

1. Allowed users to generate help tickets and get updates on their ongoing issues without leaving their iPads.  

1. Allowed admin to get detailed analytics on learning topics, sessions, time spent, attempts,  

Vapp is a powerful web-based video editor platform. It allows individual digital marketers, social media influencers and agencies to create and edit video on the go. It converts regular videos into engaging videos in seconds. No app installs, no complex workflows, no waiting times. Upload, edit and video is ready to be shared on multiple channels. 

Who is this for: 

1. Social media influencers 

1. Digital Marketers 

1. Digital marketing agencies  

1. Individual designers and video creators  

What problems does it solve? 

1. No need to install any desktop-based apps 

1. No need to understand complex video workflows  

1. Doesn’t require any video format / layout knowledge 

1. No need to spend hours to create interactive and engaging videos  

1. Redundant steps with limited intelligence 

What does it do:  

1. Upload your own audio / video  

1. Convert audio into video with choice of overlay graphics 

1. Add header or footer texts over video on the go  

1. Custom styling options like brand icons, images, banner, font styles, emojis 

1. Design the placement of the content per your brand 

1. WYSIWG output  

1. Change the video dimensions to match multiple social media platforms 

1. Instant outputs 

1. Collaborate as team or as an individual 

Grubly is a simple and affordable system for local and online food ordering service for small and medium food businesses.

With Grubly, food businesses get following.

– Their own branded online ordering mobile site.

– They can add & manage your contact details, product categories, products, photos through a simple web portal.

– Grubly will provide businesses a QR Code which they can share with your customers. End users can scan it using their mobile phone camera and get your product list right on their phone.

– Businesses & their customers will immediately receive an order confirmation notification via SMS and email.

– Businesses can accept payments online via Credit Card, Debit Card, Internet Banking.

eventRAFT allows event organisers to do more per event with its flexible, easy and simple to use apps at an affordable pricing.

With it's branding capabilities, it empowers event agencies, corporates, NGOs and tech organizers to build their community through branded mobile app.

It allows them to engage directly with ongoing communication and updates. 

Features included.

• Members profile 
• Peer to peer networking
• Real time 1:1 and group chats
• Mobile notifications
• Automated reminders for upcoming sessions / events
• Ability to add custom web pages 
• Ability to build a private social network with spotlight on engagement. 
• Complete control via a dynamic backend system.