Robust Insight

Driving Market Expansion: Leveraging Research to Overcome Barriers in Proton Therapy Adoption

We partnered with IBA to conduct a detailed global survey aimed at understanding the landscape of proton therapy adoption. Through a comprehensive online survey of 1,200 hospitals, Robust Insight gathered valuable insights from over 200 institutions across 29 countries. This research identified critical trends, including high awareness of proton therapy’s benefits among healthcare professionals and significant barriers to its wider adoption, such as the need for more clinical evidence and reimbursement challenges.

By delivering actionable insights, Robust Insight enabled IBA to refine its strategy, focusing on educating the market and developing more accessible, compact proton therapy systems. These efforts have supported IBA in positioning itself as a leader in the proton therapy market, driving increased adoption and opening new avenues for growth in cancer treatment.

Enhancing Employee Engagement in the Banking Industry through Strategic Survey Implementation

Robust Insight ran a project for an American bank to execute a comprehensive Employee Engagement Survey, aimed at capturing the sentiments of its workforce. The survey consisted of over 60 statements across 13 organisational categories, using a 5-point Likert scale to measure employee agreement. Robust Insight provided detailed reporting, analysing the data at multiple levels, including overall organizational trends, departmental insights, and job function-specific feedback. This thorough analysis offers the bank a clear direction for enhancing employee engagement and aligning its resources effectively.

Informing Police Strategy through Comprehensive Public Perception Surveys

Since 2017, Robust Insight has been involved in an annual public perception survey for a UK police force, gathering over 7,500 responses each year. The survey covers critical themes, including confidence in policing, fear of crime, police visibility, community information, and victim sentiment. Robust Insight manages all aspects of reporting, tracking both annual and quarterly trends, and producing bespoke district reports for internal benchmarking. The insights from these surveys are pivotal in shaping police strategy, ensuring that the force remains responsive to public concerns and can effectively address community needs.

Enhancing Product Development and Marketing Strategies through Targeted Survey Research

Robust Insight collaborated directly with a leading food company to conduct extensive survey research focused on food categories, new product development, and marketing strategies. This partnership involved ongoing surveys on various topics to measure customer sentiment, providing the company with up-to-date insights into consumer preferences. Detailed reporting compared different customer segments, offering a nuanced understanding of market dynamics. Regular debriefs were conducted to discuss the research findings and explore actionable ideas on how these insights could be effectively implemented in the business, driving innovation and strategic growth.

Measuring Government Employee Engagement through Tailored Survey Solutions

Robust Insight played a key role in conducting a comprehensive employee engagement survey for over 30,000 government employees across 32 departments in the Middle East. The project involved designing a bespoke questionnaire with metrics specifically tailored to accurately track employee engagement. Robust Insight managed the design and distribution of multi-lingual online surveys, ensuring accessibility and inclusivity across diverse linguistic groups. The project also included large-scale reporting for all departments, incorporating international benchmarking to provide valuable context. These insights enabled government leaders to understand engagement levels deeply, paving the way for targeted improvements and enhanced employee satisfaction.

Optimising Marketing Performance with a 360-Degree Relationship Evaluation

Since 2017, Robust Insight has been instrumental in executing an ongoing 360-degree relationship evaluation for a client in the luxury fashion industry, specifically targeting marketing performance across more than 40 markets worldwide. This annual tracking project provides a dual perspective, with both the client reviewing the agency’s performance and the agency assessing the client’s collaboration. The survey focuses on key areas such as strategic alignment, communication, and project management. Through these ongoing insights, the client has successfully enhanced their marketing strategies, improved collaboration, and strengthened their global partnerships year over year.