Setline Digital

Setline Digital is a contractor marketing agency for finish trades: epoxy and garage floor coating contractors (epoxy, polyaspartic, polyurea, flake), flooring installers, and painting contractors.

We build and run one system — a gallery-forward website, managed Google Ads, call tracking, and instant lead texts — so every lead reaches the owner's phone the second it comes in.

How it works, in writing before you sign. You own everything: the website, the domain, the Google Ads account, the tracking number, and every lead in them are yours from day one, and all of it transfers with you if you ever leave. Your ad budget is set by you and billed straight to Google from your own card; we never touch it and never mark it up. Every lead is yours alone — it comes from your own website and your own ad account, never resold or shared with another contractor. One flat launch fee, then a flat monthly fee, month-to-month, no long contract. Guarantee: 5 or more tracked leads in your first month with ads live, or your money back.

Run by a trade operator, not a career marketer: founder Kaleb Traister also runs Lakebound Marine, a marine flooring company in Knoxville, Tennessee, and built Setline's system for his own business first. Based in Knoxville, TN, working with finish-trade contractors across the United States.