SK

The client is an innovative fintech start-up providing digital tools that simplify investment management for investors and advisers. Their platform combines intelligent data, real-time insight, and elegant design to reimagine wealth management.

Challenges

• The business was in its infancy with no defined brand, visual identity, or digital presence.
• Needed a credible, professional online presence that could grow alongside the evolving platform.
• Required a clear value proposition in a crowded fintech market.
• Ensuring visual and verbal consistency while transitioning from early-stage messaging to a market-ready identity.

Solution

Brand strategy & identity: Developed name, positioning, visual identity, and tone of voice reflecting innovation, simplicity, and trust.

Website design & build: Launched a first-generation Wix site to showcase the business to investors and early adopters, with clear messaging on product and vision.

Evolution with growth: Redesigned the platform as the business matured, enhancing product storytelling, brand narrative, and user experience while maintaining alignment with core values.

Impact

• A distinctive fintech brand standing out in the investment-management space.
• A scalable platform evolving seamlessly from concept to growth phase.
• Clear, confident messaging that communicates innovation and credibility.
• Ongoing partnership to support content, brand, and marketing as the business expands into new markets.

The client is a boutique wealth-management firm serving ultra-high-net-worth (UHNW) clients with bespoke investment strategies and advisory services. At the start of the engagement, they needed a coherent brand presence and a premium website to establish credibility in the market.

• No existing website or digital platform to convey their value proposition.
• Brand identity needed to resonate with a discerning UHNW audience.
• Required end-to-end support: strategy, design, copy, and technical build on a scalable platform.
• Needed flexibility to adapt brand and content during an early-stage rebrand.

A full-service solution was delivered covering brand, copy, design, and website build:

• Brand & identity: Defined positioning and messaging tailored to UHNW clients; created a visual identity reflecting premium financial credentials.
• Website architecture & copy: Developed a clear site structure and client-centric copy highlighting expertise, credibility, and service offerings.
• Design & development: Built a refined, mobile-optimised WordPress site for ease of content management and future growth
• Rebrand support: Seamlessly updated branding, copy, and visuals during a name change without losing momentum.

Impact

• A functional, on-brand website positioning the firm credibly in the UHNW wealth-management sector.
• A distinctive brand identity and messaging framework aligned with a premium market.
• Smooth rebrand transition maintaining brand continuity.
• WordPress platform enabling easy updates, scalability, and future digital marketing growth.

The client is a specialist consultancy working with family offices and ultra-high-net-worth (UHNW) individuals, offering tailored strategic, operational, and investment support. Their clients span the globe, from London to New York and Singapore, with a reputation for discretion, insight, and results.

The client wanted to strengthen their digital presence to better reflect their growth and evolving market position. Their existing website no longer represented the quality of service or the sophistication of their clientele. Key challenges included:

• Outdated design that didn’t communicate the firm’s expertise or international reach.
• Content that needed to be expanded, refined, and structured to tell a more cohesive story about their offering.
• A Squarespace site that lacked the flexibility and polish required for a high-value consultancy brand.

A complete website redesign and content refresh was delivered, combining strategic messaging, refined visuals, and an elevated user experience, all within a flexible Squarespace framework. The approach included:

Solution

• Brand & positioning refinement
• Reviewed the client’s proposition and competitive landscape to ensure alignment with the expectations of UHNW clients and family offices.
• Enhanced tone of voice and messaging to communicate authority and trust while maintaining accessibility and discretion.
• Content expansion & optimisation
• Reworked existing copy and developed new sections to give greater depth to the service offering and global experience.
• Structured content to guide visitors through a clear journey — from understanding expertise to engaging with the team.
• Design & development on Squarespace
• Created a clean, modern design reflecting precision and professionalism.
• Improved navigation and layout for mobile and desktop for a seamless, intuitive experience.
• Implemented flexible content blocks and templates for easy updates and scalability.
• Collaboration & delivery
• Worked closely with leadership to ensure every aspect, from tone to typography, captured the essence of the brand.
• Delivered the project end-to-end, from planning through launch, with post-launch support and refinements

Impact

• A reimagined website that accurately reflects the client’s standing in the UHNW advisory sector.
• Clear, compelling content that communicates expertise and global reach.
• An elegant, high-performing Squarespace platform that supports ongoing marketing and brand development.

We provide weekly copywriting services for Rem Insurance who are a global niche insurance provider, creating specialise content for emerging and high-growth sector. We will aslo provide extra copy support when needed.

We provide weekly copywriting services for Rem Insurance who are a global niche insurance provider, creating specialise content for emerging and high-growth sector. We will aslo provide extra copy support when needed.

We provide weekly copywriting services for Rem Insurance who are a global niche insurance provider, creating specialise content for emerging and high-growth sector. We will aslo provide extra copy support when needed.

We provide weekly copywriting services for Rem Insurance who are a global niche insurance provider, creating specialise content for emerging and high-growth sector. We will aslo provide extra copy support when needed.