Square marketing

The branding project for Officine Cavour established a visual identity that bridges its heritage as a mechanical workshop with its current role as a gourmet pizzeria and seafood restaurant. The main challenge was to blend vintage industrial aesthetics with a refined and modern dining atmosphere. Key elements included a distinctive logo featuring a gear motif and Chef Mirco Rossins signature, along with a carefully curated color palette, typography, and photographic style. These assets were designed to evoke both the locations history and its culinary excellence. The result is a strong, cohesive brand identity that sets Officine Cavour apart in the restaurant scene and delivers a memorable experience to its audience.

The project for Bottega Farneti is compose by the digital strategy and the branding. 
The first phase on the project has been the analysis about how the sector comunicate online and offline. Following the results we build up a digital strategy with medium and long-term objective.

We created also a coherent and recognisable visual identity, transforming the traditional butcher's shop into a Bottega with a unique character. The objective was to tell the story of the Farneti family by combining tradition and contemporaneity, in an area known for the quality of its meat. The main challenge was to modernise the image without losing the link with the family and local roots. The solution included a distinctive logo, an elegant palette and a playful tone of voice with references to the Romagnolo dialect. The result is a strong and memorable identity, capable of enhancing the brand and its products in the Italian market.
We are still managing the digital part on its social channels.

The Edil Ferri Group developed a branding project to build a strong, consistent and representative visual identity. The objective was to create a visual language capable of communicating the group's values and ensuring uniformity across all touchpoints. The main challenge was to maintain a balance between the group's identity and that of its subsidiaries, Ferri Contract and Dinamica Progetti. The result is a comprehensive visual system with coordinated yet distinctive logos, colour palettes and typography. This approach strengthens the brand's presence and increases its recognisability and credibility in the market.

Ge Homes developed a brand identity designed to reflect its clients values and create a deep sense of belonging. The goal was to position the brand as a lifestyle reference, not just a housing provider, by combining design, services, and community. The solution focused on enhancing everyday life through inspiring, welcoming spaces that foster comfort and connection. The new identity is fresh, modern, and emotionally engaging, expressing both reliability and quality. It strengthens Ge Homes presence in the market and redefines the meaning of living.

Le Panteraie in Montecatini Terme introduces a new concept of social living, combining wellness, fine dining, and curated events. The challenge was to develop a brand identity that could visually express the richness of the guest experience. Square Marketing responded by creating a comprehensive brand manual that defines the brands essence and visual rules. The identity balances luxury, elegance, and a sense of historic continuity, aligned with the venues character and local context. This ensures a consistent and memorable presence across all touchpoints.

Son Of Wind is a brand rooted in freedom, wild spirit, and an open-minded vision, brought to life through a powerful and immersive identity by Square Marketing. Drawing inspiration from breathtaking natural landscapes around the world, the brand transforms each collection into a sensory journey. The visual language evolves with every destination, capturing the energy of the environment and infusing it into the garments. Influences from the Old West and Native American culture shape the brands aesthetic, giving it depth and authenticity. The result is a brand with a strong soul, where nature and style meet.

The project involved branding together with the design and development of the website.

Square Marketing developed the branding and website for Learning Lab, an educational platform within the Unihawk Group. The challenge was to engage a wide audience of students aged 9 to 24, while also gaining the trust of their parents. The solution combined vibrant visuals, playful yet professional design, and intuitive digital experiences. The brand identity balances energy and reliability, appealing to both young users and decision-makers. As a result, Learning Lab now presents itself as a dynamic, trustworthy platform that inspires learning and boosts engagement.

Pinocchio 2.0 is a modern reinterpretation of Italian culinary tradition, designed to offer authentic flavors and meaningful experiences in an international setting. The challenge was to create a brand identity that avoids clichés and instead expresses true Italian values like warmth, elegance, and everyday pleasure. Square Marketing responded with a refined visual identity inspired by Italian signage, artisanal quality, and a rich, welcoming color palette. The branding extends across all touchpoints, creating a consistent and engaging customer experience. As a result, Pinocchio 2.0 is now positioned as a standout destination for Italian gastronomy and hospitality abroad.

We Build Innovation is a brand shaped by vision, strategy, and a bold drive toward the future, captured through a structured and impactful identity system by Square Marketing. Rooted in the dynamic world of real estate investment and general contracting, the brand positions itself as a forward-thinking player in the urban and architectural development space.

Inspired by modern design, tech culture, and the rhythm of the contemporary city, the visual identity reflects the brands core values: performance, speed, collaboration, professionalism, and passion. Every elementfrom the logo to the color palette and typographyhas been carefully crafted to convey strength, precision, and coherence.

The result is a brand that doesnt just represent a company, but a mindset: building innovation, every step of the way.