STUDIO JAE

Lernenzusammen — Tutoring Matchmaking Platform Web Design & Development · Switzerland

Lernenzusammen ("Learning Together") is a Swiss tutoring service that connects families with qualified private tutors across all compulsory school and gymnasium subjects. The platform operates as a human-first matchmaking service: parents contact the team, who then identifies the right tutor based on the child's needs, location, and schedule — handling the full coordination and monthly billing.

The Project

StudioJae designed and developed the lernenzusammen.ch website — a clean, conversion-focused vitrine built on WordPress. The site communicates a simple 4-step process (contact, search, matching, billing) with a friendly, reassuring visual tone suited to a parent audience. A custom multi-field intake form allows families to specify subjects, availability, preferred teaching format (at home, at the tutor's, or online), and school year — feeding directly into the team's matching workflow.

The site is built in German, targeting the Swiss German market, with a structure optimized for local trust signals: transparent pricing, no hidden fees, and an explicit commitment to eco-conscious tutor proximity matching.

Studio 45 Real Pilates — Digital Platform & SEO Strategy WordPress Architecture, Brand Identity & Local SEO · Cannes, France

Studio 45 is an authentic Pilates studio based in Cannes, offering classical Reformer-based Pilates sessions led by certified instructors. The brand positions itself around the "Real Pilates" philosophy — a rigorous, equipment-driven practice distinct from mat-only fitness trends.

The Challenge

The studio had no digital presence capable of reflecting the precision and premium feel of the discipline. The site needed to serve both discovery and conversion — from first-time visitors curious about Pilates to regulars booking specific apparatus sessions with a specific instructor.

Architecture & Development

StudioJae designed the full WordPress content architecture from scratch. Three Custom Post Types structure the editorial core: cours (class types), seance (scheduled sessions), and instructeur (instructor profiles). These are cross-referenced through a custom taxonomy system — appareil (Reformer, Cadillac, Chair, Barrel…) and type_cours — allowing granular filtering by equipment, level, and format. ACF Pro field groups handle everything from instructor bios and certifications to session metadata, with nested repeaters powering dynamic schedule displays.

The Elementor front-end was built on a custom design token system — CSS variables scoped to the brand palette, custom typography stack, and BEM-structured component classes — ensuring visual consistency across every page type without relying on a commercial child theme.

SEO & GEO Strategy

The SEO strategy targets high-intent local queries across the Côte d'Azur: Pilates Cannes, cours Reformer Nice, Pilates appareil Cannes, etc. Content architecture separates apparatus landing pages, instructor pages, and class type pages to maximize semantic coverage with zero keyword cannibalization. Google Business Profile optimization and structured local schema complete the local presence stack.

Brand Identity

Logo, color palette, and typography were defined as part of the project scope, establishing a clean, clinical aesthetic consistent with the Real Pilates positioning — refined without being cold, precise without being sterile.

The result is a studio platform built to grow organically, with an architecture that scales as new instructors, apparatus, and class formats are added.

BlackTenders — Luxury Nautical Experience Platform Web Redesign, Custom Development & SEO Strategy · French Riviera, France

BlackTenders is a premium charter brand operating on the French Riviera, specializing in luxury speedboat and yacht excursions between Nice, Cannes, Monaco, and Saint-Tropez. The brand targets high-net-worth clientele seeking exclusive sea experiences in the South of France.

The Challenge

The existing WordPress site lacked visual coherence, had no structured booking funnel, and relied on third-party platforms (Regiondo / GetYourGuide) with zero UI customization. Mobile experience was broken, conversion rates were low, and the overall presentation failed to reflect the premium positioning the brand demanded.

Our Approach

StudioJae led a full graphic and technical overhaul — from brand identity to custom plugin architecture — without sacrificing editorial flexibility for the client team. Every layer of the project was custom-built: no page builder shortcuts, no off-the-shelf theme.

Technical Deliverables

We developed blacktenderscore, a proprietary WordPress plugin housing 12+ custom Elementor widgets: excursion carousels (Swiper / ContainerScroll), boat pricing cards, itinerary timelines, multi-step quote funnels, fixed CTA bars, and dynamic markdown renderers. The architecture is built on an AbstractBtWidget base class with a SharedControls trait pattern for clean, maintainable extensibility. All CSS is BEM-scoped under a bt- prefix with zero Elementor theme conflicts.

On the data layer, we designed a full Custom Post Type architecture — excursion, departure_city, fleet_vessel — with deep ACF Pro field groups (repeaters, flexible content, relational fields) powering every dynamic section of the site.

SEO & Content Strategy

The SEO strategy centered on a geo-targeted content architecture: 15+ city landing pages (Nice, Cannes, Monaco, Antibes, Saint-Tropez, Menton…) structured around departure city × excursion type matrices, with TouristTrip + Offer Schema.org markup, inline FAQ fields with FAQ schema, and fully optimized Yoast SEO metadata across all post types. Copywriting was produced natively in French with semantic keyword depth, targeting high-intent nautical excursion queries across the Côte d'Azur.

Booking & Integrations

GetYourGuide Supplier API integration enables real-time availability display and booking within the custom UI. A Mapbox-powered store locator and Airbnb review integration complete the trust and conversion stack.

Results

BlackTenders now operates on a fully custom, scalable platform aligned with luxury brand standards. Organic visibility covers the primary nautical excursion queries across the French Riviera, with a plugin architecture ready for multi-operator expansion.

Next

The BlackTenders ecosystem is expanding with the upcoming launch of TaxiBoat, a dedicated platform for on-demand nautical transfers along the French Riviera. Where BlackTenders focuses on curated leisure excursions, TaxiBoat targets point-to-point sea transport — port to port, yacht to shore, hotel to island — catering to a clientele that values time as much as experience. The platform is being built on the same custom WordPress foundation, with a streamlined booking flow optimized for transfer-specific use cases and real-time availability.

La Sérigraphie Per Tougiou est une entreprise familiale niçoise, reprise par Mme Catherine Damiani et sa fille. Issues d’une grande famille d’entrepreneurs, elles s’appuient sur un vaste réseau, notamment dans le domaine des travaux publics. Mme Damiani, forte d’une expertise pointue dans le domaine de la sécurité et d’une expérience acquise au sein de l’entreprise familiale de travaux publics de son père, a su transformer sa vision en réalité.

Après avoir observé les besoins des professionnels, elle a décidé de racheter une société spécialisée dans les vêtements de sécurité. À l’époque, cette entreprise ne disposait pas d’ateliers en interne. Visionnaire, Mme Damiani a compris qu’avoir des ateliers indépendants était indispensable pour offrir une réactivité optimale et garantir une indépendance totale dans la production, répondant ainsi aux exigences croissantes des clients.

Partenaire Agence SEO StudioJae depuis 2023.

À l'ère de la technologie, les entreprises de serrurerie doivent s'implanter. Pour elles, il est essentiel d'optimiser leur visibilité grâce à la prise de rendez-vous en ligne. L'entreprise dépend uniquement de la régularité de ses clients. En cas d'urgence, les clients contactent les agences de serrurerie et recherchent une solution rapide à proximité. Grâce à l'optimisation Stratégies marketing pour les serruriers : une agence SEO peut contribuer à améliorer le référencement de votre site web. Cela augmentera le trafic et votre site sera visible lorsque les internautes chercheront des services de serrurerie à proximité.

Avec l'aide de StudioJae Lamarck à su devenir le Leader sur la Serrurier Paris en 2024 et 2025 !

Relations Presse en 2025 : Anne Lombardo et l’Art de Naviguer entre Médias Traditionnels et Nouveaux Canaux

L’annonce récente d’Anne Lombardo concernant la création de son agence de relations presse “LaPlumeRP” depuis Nice marque un tournant personnel qui illustre parfaitement l’évolution du secteur des relations publiques. Comme elle l’exprime si bien : “Certains diront qu’il est trop tard, d’autres qu’il était temps” — cette création d’agence depuis la Côte d’Azur témoigne de la démocratisation géographique du métier et des nouvelles possibilités offertes par le digital. Vous pouvez d’ailleurs suivre ses réflexions sur son blog à nice qui offre un regard authentique sur cette transition professionnelle.