Overview

About Surf

Surf develops client and corporate solutions from scratch and cut the costs of legacy projects. We help neobanks, manufacturing, restaurants, and other companies achieve their business goals and compete in the IT sector.Over 13 years, we've built apps for KFC, Mars, The Home Depot, Burger King, SAP, plus over 200 other brands.

What clients say

Review Analytics of Surf

Every review is verified through Goodfirms before it's published.

5.018 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 18 verified reviews · Updated August 2026
Clients consistently praise Surf's deep technical expertise in mobile app development, particularly in UI/UX design and cross-platform solutions like Flutter. The team is noted for proactive communication, frequent updates, and a collaborative approach that anticipates client needs and suggests improvements throughout projects. Across industries—including fintech, retail, food delivery, and banking—Surf demonstrates strong process control, thorough product understanding, and commitment to ongoing enhancement even after launch.
✦ AI-generated summary. May not reflect every review.
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What reviewers mention most

Evgene Kolgin
Evgene Kolgin, at SensorlyVerified Review
Posted on Mar 7, 2023

Every Surf employee demonstrated a high degree of technical skill.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Mobile App Development

Surf rework an existing Android app to be visually stunning and highly functional. They turned Photoshop screens and technical specs into a pixel-perfect app. The app monitors Wi-Fi and network performance.

Anne Diganova
Anne Diganova, Consulting at Love Republic fashion retail chainVerified Review
Posted on Mar 6, 2023

In six months, the Surf team developed an updated app for Love Republic.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

The Surf team, using their experience in market research, made a number of adjustments to the logic of the app, thanks to which they were able to make user interaction with the app more flexible and logical. They tried to take into account all of the possible cases that users encounter in the app. Despite the fact that integrating analytics into the app wasn't part of our initial plans, the Surf team managed to finish the task in a shorter period of time and released it. The Surf team has always tried to help our backend team members from Love Republic, so that everyone involved in the development process moves in the same direction and meets the deadlines.

Max Sviridov
Max Sviridov, at ADG groupVerified Review
Posted on Mar 3, 2023

Surf has worked on mobile app development with us. We've worked on a number of projects, the bulk of the work always focusing on user interface [UI].

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

We give them a set of Photoshop documents [PSDs] and technical specs, including the required interaction with our servers. Their team then delivers the work based on our material. From time to time, we've worked on one-off research and development projects for specific technical issues related to Android. We've had them research private application program interfaces [APIs], hidden elements, or how a specific phone would work in a specific environment. They've built two versions of our UI. The first one was built in 2010. We did a complete redesign in 2013. Surf was involved in the entire implementation process in both cases, amounting to thousands of man-hours. We initially only worked on Android applications. Surf didn't have iOS expertise at the beginning of our relationship. We'd had some bad experiences developing for this operating system, and I wish they had development capabilities from the start. Right now, we have in-house iOS development capabilities through the American

Serjio Konsales
Serjio KonsalesVerified Review
Posted on Feb 20, 2023

Surf was hired by a bank to develop an app using Flutter.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

Surf has a wealth of expertise in banking projects. In addition, we appreciate the level of their Flutter skills. Important was the fact that the company has a fully functional team covering all the roles we need: designers, PM, developers, analysts, and QA.

Sean Polllin
Sean Polllin, Owner at The Contemporary CraftsmenVerified Review
Posted on Feb 20, 2023

Surf is tasked with developing a web and mobile app for a fast-food restaurant chain.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

With the new system, the company has better reporting, scheduling, and planning processes. Surf has created impressive designs and a user-friendly interface while executing a well-organized communication process. Their competence and understanding are commendable.

David Dilson
David DilsonVerified Review
Posted on Feb 20, 2023

Thanks to Surf's efforts, they successfully created a functional app.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

Surf developed a native application for it, which is integrated with the company's website. The app contains a convenient catalog with filtering by product categories and brands. There is a system for recommending products that a client may like, and a smart search. With the help of the card, the client can find the store closest to him, see where the promotion is valid or the client's day is planned. In the application, the client can choose a convenient delivery option - self-pickup from the store, delivery by courier or at the checkpoint.

Alex Sviridov
Alex Sviridov, Senior Software Engineer at SoftonicVerified Review
Posted on Feb 13, 2023

To speed up development, we wanted to create a cross-platform application on Flutter, and Surf has a lot of expertise in working with it.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App DevelopmentApp Designing (UI/UX)

We needed an application for managing company personnel. We wanted to create a digital profile for each employee, where all information about them is collected. Based on this data, the manager or HR department can evaluate the employee, analyze their involvement and efficiency, and draw up development plans. And the employees themselves - to evaluate the possible directions of development, to undergo training, to present themselves from the best side.

Julia Silvian
Julia SilvianVerified Review
Posted on Jan 5, 2023

I am impressed with Surf's expertise in developing solutions, both for banks and other industries

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

Initially, we wanted to improve the native app we already had. Besides, we intended to implement test automation in the app and infrastructure for the tests as it reduces testing time and allows developers to fix bugs quickly. During the detailed discussion of the project, we understood that it would be easier and less expensive to create a new Flutter application from scratch and lay the foundation for its further scaling than modify the existing one.

Aleksandar Sinnonov
Aleksandar Sinnonov, Senior project manager at InkahranVerified Review
Posted on Jan 3, 2023

Surf is a pleasure to work with. They have a high level of expertise in different areas, they offer many solutions and ideas how to improve it

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

At the start of the project, we had several meetings with the Surf Team to detail all the business requirements, identify the nuances, and fix the development approaches. They launched several Agile processes in parallel. Established the process of identifying business requirements, preparing the terms of reference and layouts. They developed a float for authorization, and the customer deployed an additional two-factor authentication system. We got a ready solution (web-service) for partners' interaction with the money transfer system. Simple and clear functionality allows you to send, pay out money transfers and administer the functionality of the web-client for end users. The project envisages further scaling - expanding the functionality, increasing the number of sending directions and customizing the interfaces.

Alex Kohin, Project manager at Zenit BankVerified Review
Posted on Dec 30, 2022

"It is a mobile banking app where a client can make payments and transfers as well as check the accounts, deposits and credits. They can also view their spending analytics or find an ATM or a bank office on the map. The Surf team did research and put tog

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

The project that Surf made is in line with our vision and expectations. Many clients of the bank use the application and like its user-friendly interface. Moreover, it has high conversion rates. The app is under ongoing development with new features constantly added to it. Specifically, now we are implementing about 10 new features, such as requesting information about banking products (credits, deposits, etc.) via the application without having to visit the bank, push notification service, and personal offers.

Alexander Polukhin
Alexander Polukhin, Chief Executive Officer at at OskolPromSNabVerified Review
Posted on Jul 30, 2021

Mobile App Dev For Business Process Automation

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App DevelopmentApp Designing (UI/UX)

It’s a corporate application our employees install on their mobile devices. Our operations staff can fill out checklists or write reports and submit them for review straight away. They don’t even need to be on a computer — all of it can be done on their phone right in the workshop. Heads of different functions can review reports and create summary sheets based on that data. They can also allocate tasks manually or automatically and keep an eye on the progress. Whenever a new task appears, an employee receives a push notification. The app is powered by a cross-platform technology — Flutter — so it works on both Android and iOS devices. Our collaboration has been very efficient and fruitful. Surf has an excellent way of interacting with clients: no matter what stage it was — development or rollout to production — we were always aware of what was going on and what to expect. The team took all of our comments into account and was ready for discussion whenever we needed it. The company kept proving they have extensive technical expertise. For instance, they suggested we use Flutter, which saved us roughly 30% of the budget.

Nikita Evgenov
Nikita Evgenov, Business Development Director at at RooX SolutionsVerified Review
Posted on Jul 30, 2021

Мobile App Development For Fintech Startup

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App DevelopmentApp Designing (UI/UX)

We were looking for a mobile app developer with experience in fintech development. Surf turned out to be just the candidate we needed. We were impressed by their successful cases: several apps built for banks and investment platforms. Our platform offers customer journey analytics & omnichannel communications for banking products. We already had the backend and the API and had also launched a desktop web interface. All Surf had to do was build a mobile app. First, the design and functionality of our platform had to be adjusted to fit a mobile app. Then, a cross-platform mobile app had to be built with Flutter. We’ve successfully launched the first version of the app and tested it out on a few of our clients. The clients were actually very pleased with the functionality and usability of the app. Now we’re scaling the app up to accommodate all of our users.

Александр Аксенов
Александр АксеновVerified Review
Posted on Jul 27, 2021

UI/UX design for food delivery app

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Mobile App Development

We’ve been developing a mobile app for our meal kit & recipes delivery service. We are pleased with the interaction with the Surf team. It was nice that during the design process, the designer himself proposed changes different from the initial prototypes and correctly argued, he used his experience - this is a big plus.

Roman Kolesnikov
Roman KolesnikovVerified Review
Posted on Jul 27, 2021

Mobile App Development for Video Streaming Platform

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Mobile App Development

We wanted to develop our own mobile video platform that would make it easier for subscribers to access our content, make us less dependent on YouTube as a content distributor, and would also allow us to monetize views and publish new content formats. Surf is the first and only company we have partnered with in mobile development. As soon as we started discussing the project, it became clear that Surf is the best choice in terms of resources and process management. The company had everything we needed: designers and expertise in both front-end and back-end development. In addition, we quickly came to a complete understanding of how the final product was supposed to look and function. Therefore, we had no need to look for other contractors. Surf has provided us with a video streaming service, giving our users access to more than 40 shows. We have implemented many additional features for users: they can subscribe to their favorite actors and comedians, get access to exclusive content or paid previews of the shows a week before their official premiere. The mobile app is developed with the Flutter framework. This helped us shorten the time to market and launch the product as quickly as possible. With its help, it was possible to reduce the development time by 30%. Surf has developed a platform with all the infrastructure: backend, CDN, and admin web interface to help manage content and monitor statistics. We have successfully launched the MVP. Users like the UX and quality as well as how fast the player responds and downloads the videos. The definition is adjusted to the Internet speed, the videos are cached. The videos can also be streamed to a TV screen. The mobile application has a user-friendly interface. Now we are actively upgrading our product together with Surf: we are working on user engagement and expanding our audience.

Никита ПетровVerified Review
Posted on Jul 27, 2021

Mobile App Development for FoodTech Startup

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Mobile App Development

We needed to develop a mobile application with a modern user-friendly UI that would help improve the level of service for our premium brand customers. We chose Surf because this company has a lot of experience in developing foodtech applications. We were confident that Surf would be able to develop a convenient and effective mobile application for us. Surf has developed a great mobile app for us. It has significantly improved the quality of service for our premium customers. Customers can now manage deliveries and resolve support issues right in the mobile app. Thanks to this, the average bill and LTV increased and new customers came. The application has predictive analytics, enabling the client to determine which of the users is losing interest in the service so as to retain them before they leave. Based on analytical data, the application puts together personal offers for each user: from discounts and promos to changing the menu. This feature has also boosted Lifetime Value.

Focus

Service Focus of Surf

How the team's effort is distributed across services.

90%10%

Industries Focus

40%15%15%15%15%

Client Focus

Small Business45%
Medium Business40%
Large Business15%
Selected Work

Client Portfolio of Surf

Where their work concentrates - by industry, budget, and timeline.

Clients: 7

SAPKFCSociete GeneraleMarsThe Home DepotBurger KingArcPay

Executive Interview

Executive Interview of Surf

Vadim Mazin
Vadim Mazin
Chief Commercial Officer
Visit Profile

Please introduce your company and give a brief about your role within the organization.

Surf has been in the international app development market since 2011. Our company acts as a technology partner for both global enterprises and Y Combinator startups. We have already built productive and trust-based relationships with KFC, UniCredit, Mars, SAP, and many other companies. Surf’s main principle is to create apps that will be used and loved by millions of people.

As Chief Commercial Officer, I am responsible for several areas. I am in charge of planning, implementing, and developing commercial strategies in line with the goals and objectives we set for the further growth of the company. My task is to manage and monitor commercial activities and KPIs achieved, and report to our top executives. My responsibilities also include market research and analysis, acquiring new clients, and maintaining partnership relations with our current clients. Another area covers the coordination of our sales, marketing, and production teams’ activities which is crucial for reaching the goals set and delivering high-quality results.

What is the story behind starting this company?

Surf began as a story of three enthusiasts who were full of ideas and energy and ready to change the world for the best. Having started mainly as an Android development team, Surf has grown to a global-scale web and mobile development company that offers a wide range of services covering UI/UX design, system and business analysis, front-end and back-end development, native and cross-platform mobile apps development, QA, and SLA support.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We have 200+ in-house experts, including web and mobile developers, designers, QA, DevOps engineers, PMs, and business and system analysts. Our clients get at their disposal stable development teams with relevant experience based on the future project tech stack and industry-specific tasks.

How does your company differentiate itself from the competition?

Our first difference lies in the strong engineering culture based on the profound technical background of our experts, high motivation, and engagement. Surf is a family of like-minded people. This allows us to take up the most challenging and pioneering projects to bring them to success. We are the first to introduce technologies announced at WWDC conferences and Google I/O, and as Google Certified Agency was one of the first three companies to gain early access to Google technologies.

A good example of early technology adoption by Surf is Flutter, a cross-platform development framework. Having started developing with Flutter as early as it appeared, we have built a strong Flutter team. They created the first Flutter-powered bank in Europe, a custom YouTube-like video streaming platform, and other solutions. Surf actively contributes to the Flutter community development: our SurfGear open-source repository shares a set of libraries and tools to enhance Flutter development, and our Elementary library offers a new approach to Flutter apps architecture.

The next competitive advantage is our rich cross-industry experience and the polished processes and practices that we bring to every new project. We know from practical experience, how to create a brand new UX on the industry scale, how to grow a startup to a market leader, how to create a custom digital ERP system that can be easily scaled for 600+ company branches or affiliates, or how to make app users buy three times more often.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

Our focus industries are fintech (b2c apps for global banks, fast-growing crypto trading platforms, investment solutions), e-commerce (pharmacy, bookstores, pet shops, fashion, B2B hardware stores), and food tech (food delivery, custom RMS, corporate apps for employees, loyalty programs). The average client lifetime is about three years. We offer the full product development cycle, never give up projects halfway through, and take care of SLA support or seamless transfer to an in-house team including clear-written and complete documentation, processes, and new team onboarding, if required. Some of our clients come back with their new projects. The ratio of the repetitive clients is 1:5.

Please share some of the services that you offer for which clients approach you the most for?

I would highlight our pre-development services including the design sprint, creating the customer journey map, and system analysis, as they allow us to lay the foundation for future product success and synchronize all project stakeholders in the general vision and details.

The web and mobile app development services are most wanted by our new clients. 
The QA services are much in demand, especially for large-scale projects where reliability, availability, and security are of vital importance such as finance apps or corporate apps. Test automation is an often-requested service provided by our QA team.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

I would say 5 of 5. What makes me so sure? 1 of 3 of our clients comes from referrals. 
From the very start of our communication with a potential client, we dive into the client’s business and start contributing suggestions. This may refer to reducing development costs (for example, Futter allows saving up to 40%), industry-specific UX solutions that can boost conversion rates, or proven DevOps practices that can speed up releases. Our analysts collect all business requirements to form the project specification as a guide for the whole team. In the course of the project, we provide our clients with a stable team and PM as the main point of contact. We communicate the project progress and prospects on a regular basis, provide the client with access to all project-related resources, and document all approaches and updates. In short, we care for maximum transparency and comfort for the client. After release, we can either continue with the product support and further development (including handing users’ feedback and star ratings in the stores), or transfer it to the client’s team.

What kind of support system do you offer to your clients for catering to their queries and issues?

In the course of the project, any clients’ queries and issues are solved by the project manager. PM is involved throughout the whole project lifecycle, makes sure that every project task is complete within time and budget, and addresses any additional or emergency issues. When the project is complete, we can offer our clients a Service Level Agreement implying app support and monitoring 7 days a week within working hours with timely analysis, monthly reports, and optimization proposals.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

To bill our client we follow the time & material model.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

As for our expectations from potential projects, there are two aspects we consider. We do not take on projects that relate to the distribution of alcohol or tobacco products,  microcredit, gambling, or do not match our moral and ethical principles.

What is the price range (min and max) of the projects that you catered to in 2021?

In 2021, our projects ranged from $100K (min) to $820K (max).

Where do you see your company in the next 10 years?

Our goal for the next 10 years is to keep growing while still retaining our people-first and bureaucracy-free corporate culture. We strive to build even better products and keep increasing our cultural diversity by opening new offices around the globe. Our early growth is 65% at the moment and it feels like a comfortable pace for us.

Where we are

Locations (1)

Offices where Surf operates.

Headquarter
United States

United States

1201 Orange Street, Suite 600
Wilmington, Delaware 394036
+19177281789