Think Innovation, Think Us!

Transforming The World Digitally- One App At A Time! 

 

Techugo welcomes all the tech-enthusiasts! We feel great that you’re here and reading!

 

Learning and getting better with time go hand-in-hand. If someone says otherwise, they are bluffing! When one decides to keep learning continuously, the latter becomes inevitable – you grow and expand in an awe-inspiring manner!

 

That’s exactly what we do at Techugo! We expand and make sure that our partners and clients do, too – we don’t believe in isolated growth and development!

 

We design applications and provide solutions to complex customer problems while focusing on the LAB (Learn from experiences, Apply in the present and Build For future) approach! 

 

By prioritizing quality, we’ve crafted 750+ apps for 225+ clients within 6 years. We foster a team of world-class technocrats skilled in technologies like AI, Blockchain, AR/VR, Enterprise Mobility, IoT, Chatbots, Mobile & Web Apps.

 

We aim to solve the most complex problems in the easiest way possible. If it doesn’t exist, we build it from scratch! We don’t shy away from working smart and hard.

 

And that’s why we also help our clients raise funds. In a short period, we have managed to raise more than 14 million US dollars for them. So, is raising funds our specialty? Guilty as charged!

 

With:

  •  5 global offices, 
  •  Getting acknowledged by Insights Success, 
  •  Creating over 750+ apps, 
  •  Being preferred by Fortune 200’s 
  •  >70% referential business 

Techugo has come a long way in a brief time!

 

Our created apps have always topped the charts & received global recognition.  

  • Winner of Guinness World Record 
  • Winner of Bett2020 awards
  • Winner of Entrepreneur X Factor 2021
  • Featured in Daily Star UK
  • Received 1M+ downloads in just 6 months
  • Bagged 4.7-star rating on app stores
  • Scooped funding from Y Combinator
  • Supported livelihood of 100K+ dairy farmers from 3K+ villages  
  • Experienced 400% growth in business
  • Featured on Forbes, Entrepreneur & Fortune India  
  • Onboarded Bollywood personalities like Hrithik Roshan, Kareena Kapoor, Ranveer Singh & Tiger Shroff

 

Our success mantra? We never say never! For us, greater downloads, value addition, ensuring high-quality ROIs, long-term associations are the basics – we neither skimp on them nor brag about them. 

 

Do you wish to partner with an entity that will help build your dream and nurture it too? Then, we are your go-to place! Link in today and witness for yourself!

 

 

 

Certifications/Compliance

CMMI Level 3
Great Place To Work
ISO 27001
ISO 9001:2015
IndiaIndia
A-26 Sector 63, 201301
+919667134400
< $25/hr
50 - 249
2015

Service Focus

Focus of Mobile App Development
  • iOS - iPhone - 15%
  • Android - 15%
  • Dating App - 10%
  • Grocery App - 10%
  • Food Delivery App - 10%
  • Telemedicine App - 10%
  • Home Services App - 10%
  • iOS - iPad - 5%
  • Enterprise Apps - 5%
  • React Native - 5%
  • Ionic - 5%
Focus of Web Development
  • Drupal - 40%
  • Wordpress - 30%
  • Joomla - 30%
Focus of Artificial Intelligence
  • AI Agent Development - 100%

Industry Focus

  • Information Technology - 50%
  • Education - 10%
  • Healthcare & Medical - 10%
  • Startups - 10%
  • Enterprise - 10%
  • Food & Beverages - 10%

Client Focus

60% Small Business
30% Midmarket Business
10% Enterprise

Review Analytics of Techugo

59
Total Reviews
5.0/5
Overall Rating
0
Recent Reviews

What Users Say

Professional app development company
Carl Fryer
Carl Fryer, Country Manager at Testbirds
highly Innovative
Robert Woolridge
Robert Woolridge, General Manager at Marriott International
Best AI-Based Solution from Techugo Ai Company
Beverly Sanqunetti
Beverly Sanqunetti, Project Management Specialist at Frontier Communications
Massive turnout
Greg Tearne
Greg Tearne, Project Management//Production//Operations Management//Sales at Altapac
Best Result
Emma Taylor
Emma Taylor, Chief People Officer at Tesco

What Users Like The Most

  • What truly stood out about techugo was their dedication to understanding our industry's intricacies and tailoring their services accordingly. They seamlessly integrated their expertise into our online retail operations, contributing not only their technical skills but also their insights into improving our customer experiences. Their adaptability and willingness to work collaboratively with our internal team were highly impressive.
  • What impressed us most about Techugo was their blend of technical expertise and a deep understanding of the financial industry. They didn't just develop an app; they provided a comprehensive solution that met our specific requirements while ensuring compliance with regulatory standards. Their commitment to delivering a user-friendly and secure mobile app was evident in every aspect of the project. Additionally, their post-launch support and training were invaluable in ensuring our clients could
  • We were really impressed with techugo's ability to really get to know our real estate business and make it look great online. They really put a lot of effort into making sure they had all the right features and features that worked for us.

What Users Like The Least

  • Nothing at all
  • None
  • Absolutely no item

Detailed Reviews of Techugo

Joel Aaron
Joel Aaron, Co-Founder at Refundid
Posted on Sep 29, 2023

It was superb

Our collaboration with Techugoy led to several tangible and positive outcomes like improved Website Performance The optimization efforts resulted in significantly faster page load times, reducing bounce rates and improving customer satisfaction. Their flexibility and willingness to adapt to changing project requirements were particularly impressive

What was the project name that you have worked with Techugo?

Website Development

What service was provided as part of the project?

Web Development

Describe your project in brief

For our ecommerce and information service company, we decided to take it further by creating a standard and user friendly website, therefore , we hired techugo to work with us

What is it about the company that you appreciate the most?

Like I said, Their flexibility and willingness to adapt to changing project requirements were particularly impressive

What was it about the company that you didn't like which they should do better?

Nothing at all

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Retail
D. Amaadi   Coleman
D. Amaadi Coleman, Owner at Fit Tribe Wellness LLC
Posted on Sep 20, 2023

Incredible delivery

I hired Techugo for our app development needs at my fitness company, our specific goals were quite clear. We wanted to establish a strong online presence that would not only attract new customers but also provide our existing clients with a seamless and engaging platform. Since the app's relaunch, we have seen a significant increase in website traffic, with a 40% boost in unique visitors within the first three months. Our online sales have also surged by 60%, thanks to the seamless e-commerce integration.

What was the project name that you have worked with Techugo?

Lovely and attractive app

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

App Development Service for My Fitness Company

What is it about the company that you appreciate the most?

. What impressed us most about techugo was their creativity and attention to detail. They took the time to understand our brand identity and translated it into a app that truly represents our fitness company's ethos. Their commitment to user experience and their ability to incorporate unique features that set us apart from our competitors were truly remarkable.

What was it about the company that you didn't like which they should do better?

Nothing

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Other Industries
Megan Ziems
Megan Ziems, Founder & Director at Grace Loves Lace Pty Ltd
Posted on Sep 20, 2023

App development

They meticulously planned the project timeline and consistently delivered items on time or ahead of schedule. Communication was seamless, with regular updates on project progress. They were highly responsive to our needs and requests, promptly addressing any issues or changes required.They designed and developed a sophisticated mobile app for both iOS and Android platforms, tailored to our financial services.Clients provided overwhelmingly positive feedback, praising the app's ease of use and functionality.

What was the project name that you have worked with Techugo?

Website development

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

We engaged Techugo with a clear set of goals to enhance women fashion presence. Our primary objectives included developing a robust mobile app that would provide our clients with secure, efficient, and user-friendly access to their financial accounts and services. We also aimed to strengthen our brand's position in the highly competitive financial sector by offering a cutting-edge mobile app that met our clients' needs effectively.

What is it about the company that you appreciate the most?

Their blend of technical expertise and a deep understanding of the financial industry. They didn't just develop an app; they provided a comprehensive solution that met our specific requirements while ensuring compliance with regulatory standards. Their commitment to delivering a user-friendly and secure mobile app was evident in every aspect of the project. Additionally, their post-launch support and training were invaluable in ensuring our clients could navigate the app with ease.

What was it about the company that you didn't like which they should do better?

I cannot identify any area

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • E-commerce
Tarun Mehta
Tarun Mehta, Co-founder & CEO at Ather Energy
Posted on Sep 20, 2023

Website development that converts

Techugo implemented stringent security measures to protect sensitive financial data and ensured compliance with industry regulations. The website allowed clients to view their account balances, transaction history, and financial statements securely. We are really grateful

What was the project name that you have worked with Techugo?

Website development

What service was provided as part of the project?

Web Development

Describe your project in brief

We hired Techugo with a clear set of goals to enhance our Energy manufacturing company. Our primary objectives included developing a robust website that would provide our clients with secure, efficient, and user-friendly access to their financial accounts and services

What is it about the company that you appreciate the most?

They meticulously planned the project timeline and consistently delivered items on time or ahead of schedule. Communication was seamless, with regular updates on project progress.

What was it about the company that you didn't like which they should do better?

Absolutely none

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Manufacturing
Charlie Pool
Charlie Pool, Founder & CEO at Stowga
Posted on Sep 15, 2023

Amazing Result

Techugo’s mobile app development took our warehousing processes to the next level. Their expertise has made our warehousing processes more efficient and accessible. The app’s easy-to-use interface and powerful functionalities have made our processes more efficient. The team at Techugo was responsive and thoughtful throughout the entire development process. Now that the app is live, our warehouse management is more efficient than ever. We can’t thank Techugo enough for their outstanding service that perfectly matched our needs. We highly recommend their expertise in mobile app development.

What was the project name that you have worked with Techugo?

Eceptional Mobile App

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

We needed a mobile app for our company so we hired techugo for the development

What is it about the company that you appreciate the most?

They handled the project in a very professiona; manner, ready to bring all our imagination to pass

What was it about the company that you didn't like which they should do better?

Nothuing

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Transportation & Logistics
Stephen Mitchell
Stephen Mitchell, Director at Nexus Advisory
Posted on Sep 15, 2023

Easy to use app

In conclusion, our collaboration with techugo on app development services has been a great success. They have been instrumental in improving the efficiency, security, and usability of our financial institution. We strongly recommend techugo as a dependable website development partner, with a strong emphasis on customer satisfaction and technical proficiency. Their commitment to helping us reach our objectives has been a great benefit to our business.

What was the project name that you have worked with Techugo?

Mobile App Development

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Techugoapps was hired for mobile app development for our financial project

What is it about the company that you appreciate the most?

Great team work

What was it about the company that you didn't like which they should do better?

Absolutely none

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • Completed
  • Financial & Payments
Alana Beard
Alana Beard, Founder at Little Poppet Store
Posted on Sep 14, 2023

The Website outcome was incredible

It is a pleasing experience with techugo, all our instructions were duly followed even though we gave them a little tough time but they still patiently got it done. Highly recommend

What was the project name that you have worked with Techugo?

Website Development

What service was provided as part of the project?

Web Development

Describe your project in brief

We needed a website for our ecommerce stioe so we contacted techugoapps

What is it about the company that you appreciate the most?

Their ability to find solutions to problems

What was it about the company that you didn't like which they should do better?

All went well

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • E-commerce
Joel Hauer
Joel Hauer, Founder at Liquor Loot
Posted on Sep 14, 2023

Very exceptional website development

Techgo project management was exceptional. They consistently delivered services and expertise on time, ensuring our website stayed on track. Their communication was proactive and effective, with timely updates and clear progress reports. They responded promptly to our needs, addressing any concerns and adapting to changing requirements with professionalism and flexibility.

What was the project name that you have worked with Techugo?

Website Deelopment

What service was provided as part of the project?

Web Development

Describe your project in brief

Website development for our online storre

What is it about the company that you appreciate the most?

What truly stood out about techugo was their dedication to understanding our industry's intricacies and tailoring their services accordingly. They seamlessly integrated their expertise into our online retail operations, contributing not only their technical skills but also their insights into improving our customer experiences. Their adaptability and willingness to work collaboratively with our internal team were highly impressive.

What was it about the company that you didn't like which they should do better?

Nothing at all

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Food & Beverages
Nicholas Brusson
Nicholas Brusson, Co-Founder & CEO at BlaBlaCar
Posted on Aug 28, 2023

Exception Website Development

Techugo truly impressed our automotive company with their exceptional website development service. They skillfully captured the essence of our brand and translated it into a dynamic online presence. Navigating the complexities of our industry, their team delivered a site that's both visually engaging and highly functional. Their dedication to detail and prompt communication made the entire process seamless. Thanks to Techugo, we now have a website that reflects our innovation and quality. Highly appreciate their expertise and recommend them for any digital needs.

What was the project name that you have worked with Techugo?

Exceptional Website Development

What service was provided as part of the project?

Web Development

Describe your project in brief

We hired techugo to develop and design our website

What is it about the company that you appreciate the most?

Thier fast delivery and careful attendance to all details

What was it about the company that you didn't like which they should do better?

Nothing at all

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Automotive
Lana Elie
Lana Elie, Founder at Floom
Posted on Aug 28, 2023

Best App Development

Techugo orchestrated floral poetry through our mobile app. Their development prowess brought our flower business to life, enhancing user engagement and functionality. Their dedication to every petal of detail and seamless collaboration made our journey vibrant. Highly recommend Techugo for transforming ideas into blooming realities.

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

They exceptionally handles our app development with professionalism

What is it about the company that you appreciate the most?

Thier professionalism

What was it about the company that you didn't like which they should do better?

Nothing at all

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Consumer Products
Shamseddine REDISSI
Shamseddine REDISSI, CEO at RECRUTIUM
Posted on Oct 13, 2022

Best IT partner - Proposes solutions adapted to the situation of the company while keeping a very good quality of deliverable

I contacted several companies before creating my project and I was convinced to work with Techugo from the first interviews.
They very quickly understood my need and even offered me ideas to improve my project.
the responsiveness of the whole team and the seriousness also convinced me to keep Techugo as a long-term technical partner

What was the project name that you have worked with Techugo?

RECRUTIUM - IT oriented job board

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX), Artificial Intelligence

Describe your project in brief

a job board oriented towards IT professions which allows a better structure of the CV and also allows companies to find the best resources quickly with artificial intelligence technologies

What is it about the company that you appreciate the most?

respect of the commitments given at the beginning of the project. adaptive team always attentive to clients needs according to project needs. highly competent design and technical team proposes solutions in order to improve the project.

What was it about the company that you didn't like which they should do better?

I would like them to recruit a French-speaking consultant in their teams.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
Tajudeen Raji
Tajudeen Raji, Accounting Manager /Controller at TORA Accounting
Posted on Aug 25, 2021

Techugo is awesome to work with

My experience with Techugo has been one of satisfaction, reliability and ability. They work with one to find solutions to problems.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

Patient with client. They listen to clients and work with them to resolve issues.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Aniket Tiwari
Aniket Tiwari, Network Engineer at UCLA Health
Posted on Aug 25, 2021

Excellent work done by them!

Perfect support. Could not ask for more since they pour the heart into it.

What was the project name that you have worked with Techugo?

Excellent

What service was provided as part of the project?

App Designing (UI/UX)

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • In Progress
Yellow Doodle Industries
Yellow Doodle Industries
Posted on Aug 13, 2021

They helped us scale our business

We contacted Techugo for development and designing of our website and mobile apps. Little we knew that they would help us more in scaling of our business to the next level. It has been great working with them, everyone from designing to development to QA has been great and very supportive with our last minute changes. I wish them all the best and would highly recommend them if you wish to scale and are looking for honest and reliable partners.

What service was provided as part of the project?

Mobile App Development, Web Development, App Designing (UI/UX)

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating
Gavin Lund
Gavin Lund, Co-Founder at Sterkla Coaching App
Posted on Jul 15, 2019

On time, on budget

From proposal phase, we received a very warm and friendly feeling from Ankit, Harjot and Akriti, and we felt that Techugo was a partner with whom we could really build a long term relationship. From day 1 one of the development, Abhinav Gupta along with his amazing team was exemplary in his interface with me, his ability to very quickly conceptualize and understand my requests, and with his overall management of the project. Everything that they committed to was delivered on time every time, which sometimes required the team to work late into the night to meet a deadline. The Techugo team was always humble and willing to find solutions to every problem. Nothing ever felt like it was a big ask from them, they took everything in their stride and with a smile on their face, and while I am sure there were moments that would have challenged even the most calm of people, we never saw that. I am astounded at how much passion, commitment and ownership was demonstrated by the team through the project. They really made us feel that this project was as important to them as it is to us and went above and beyond what was reasonably expected of them. In addition to all of this, they delivered an amazing platform to budget, which in and of itself was an incredible feat. Anyone looking to partner with a reliable, ethical and trustworthy development company would be making a big mistake if they did not use Techugo.

What service was provided as part of the project?

Mobile App Development, Web Development

What is it about the company that you appreciate the most?

They do everything they promise. They are humble and committed to finding solutions. Nothing is too much trouble.

What was it about the company that you didn't like which they should do better?

Can’t think of anything.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000

Client Portfolio of Techugo

Project Industry

  • NGOs - 3.1%
  • Other Industries - 12.5%
  • Transportation & Logistics - 3.1%
  • Telecommunication - 6.3%
  • Art, Entertainment & Music - 18.8%
  • Government - 3.1%
  • Utilities - 3.1%
  • Healthcare & Medical - 15.6%
  • Social - 6.3%
  • E-commerce - 3.1%
  • Food & Beverages - 9.4%
  • Retail - 3.1%
  • Education - 6.3%
  • Consumer Products - 3.1%
  • Defense & Aerospace - 3.1%

Major Industry Focus

Art, Entertainment & Music

Project Cost

  • $0 to $10000 - 9.4%
  • $10001 to $50000 - 65.6%
  • $50001 to $100000 - 15.6%
  • $100001 to $500000 - 9.4%

Common Project Cost

$10001 to $50000

Project Timeline

  • 1 to 25 Weeks - 96.9%
  • 51 to 100 Weeks - 3.1%

Project Timeline

1 to 25 Weeks

Portfolios: 32

Josh Cam
Lifology: The Guidance App
Milkbun
Gyan Fresh
Thea Care
PMU - Top Prestigious University in Arab
Book My Jet
Mynt
Gyan Fresh
CIBIM
Can-Can
B.Halal
Aiffa
TrueFan
Dilooni
Blixr
Sterkla
Memory Share
YIP- Youth in poltics
TensionTempo- Fitness & Health App
Popcorn-Event Mobile App
MyFollowUp- Healthcare Mobile App
Roast Now- Restaurant Mobile App
Prozata- Social Referral Based Mobile Application
BJP- Political Party Mobile App
Band & Me- Event Management Application
Airtel
Movie Ranker- movie-related social media tool
Repair My Mobile
BONO- Carpool/Ride share mobile app
Fanzir- Sports Mobile App
Noida Deaf Society

Executive Interview of Techugo

Abhinav Singh
Abhinav Singh
CEO
Visit Profile
Please introduce your company and your role within the company.
Techugo, as the name suggests, is all about the Technology infused with the innovation, our each of the team member is a tech-geek with the latest innovative ideas and concepts. Formed with a mission to make an impact in the budding mobile world, techugo has helped successful brands such as Airtel, BJP, Style Match, Prozata, Adobe, EnY etc to create meaningful experiences for their customers. In a very short duration we have earned the trust and respect of a wide range of organizations from fast-moving startups to already established brands by providing them the solution for their business needs through our services. We are ranked as one of the fastest growing mobile app development company on multiple portals and listing websites, goodfirms being one of them.

Prior to Techugo, I and the CTO of Techugo, Preeti Singh, were Founders of AppStudioz, which was one of the biggest companies in North India. I have been in this business for past 7 years.

At AppStudioz, we were close to 400 people, the company was started in 2011 and later in 2014 it got acquired by a Singapore based multi-national called Affle. Techugo was formed post acquisition of AppStudioz and now we are close to 120 people. We have a passionate, energetic and a very technical team and are listed on various portals as Top App Development Company which is a great achievement for us.

My primary role in the business is marketing, brand recognition and creating the brand value which attracts the best from the industry. Along with branding exercises I look into every project from Client Perspective so that we can deliver what is being expected, and this exercise has been very beneficial to us as it helps to understand the needs and concerns of every patron of the company.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app?
I would say it all depends on what kind of developers work on a particular project. If a developer is just 6 months old, he would take a lot more time to develop an application which an experienced person would do in probably half the time, so we have a strict rule that we do not give any live project to anyone who has less than 1.5 years of experience. Anyone who is a developer with Techugo has to be over 1.5 to six years of experience. Most of our developers have above three years of experience on iPhone and Android. So compared to other companies who rely on freshers; we do not hire them for development part. We hire freshers for testing and related activities. So that way we tend to keep the pricing low and timelines low as well by having experienced developers on the project. Also, the complexity of the project determines the time frame of a particular application.
How much effort in terms of time goes into developing the front end and back end of a mobile application?
It depends on what kind of an application it is. There are applications where majority of the work is done at the back end, in such applications the back end takes around 2 to 4 months. Then there are some applications where back end takes less than 1 month, but the application development takes about 2 or 3 months but if you talk about an average I would say back end development takes 1 to 2 months and iPhone application takes 2 to 3 months.
What is your company’s business model?
No, we do not deal with outsourcing. We have everything in-house: designing, development, deployment, and testing.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
In my last company AffleAppStudioz we had investment from Microsoft, Dentsu, Docomo and Times etc. There are many companies which have invested in my company. We have really good contacts in India and abroad. So lot of applications which we have developed are for clients who would like to interact with such contacts, and as a healthy gesture we introduce them to these investors. Three of our application got funded because of that. Along with this we have a separate team of 4 to 5 people who are only into feedbacks and reviews. We have a separate team which interacts with clients apart from the development team. They take client feedback on regular basis and we work towards incorporating all those feedback on a regular day to day work so that clients don’t feel that we are adamant to only one thing. One of our client who has also posted review on your site, is almost on the verge of raising funding from Times Group very soon.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The main criterion is the market. If anyone is planning to have an application in India, we straight forward recommend to go for Android because in India 84% of the market is Android, 12% is iPhone and rest 2% is other operating systems. The market in which the user is planning the launch is the main determining factor: in India it is Android, in US it is iPhone. The second factor is monetization. If the client is planning to earn some revenue and his revenue model involves ads, then we prefer to go for something were we have users who tend to click on those ads, so like in US: we suggest to go with in app purchase because Google analytics show that a lot of in app purchases are done but in US. But in India, people don’t go for in app purchases; they tend to click on ads.
What are the key factors that you consider before deciding the cost of a mobile application?
There are a couple of things which are involved: the numbers of developers involved, number of designers, and number of animations to be used in the application and then of course, the complexity of the project. If it is very complex, the price goes high.
What kind of payment structure do you follow to bill your clients?
We follow a milestone based approach for payments. We follow strict agile process in development, so what we do is based on the project. Suppose the project is more than US$ 10,000, so we charge 15% of that as advance payment and then rest payment is divided into 4 or 5 milestones. So the client doesn’t have to pay all in advance or he has nominal amount of money to be paid at every milestone. We are flexible with the advance payment structure, if the client is not willing to pay 15% as the advance amount; we can go as low as 10%. So as long as we see that the client is genuine and has a true intent to make a mobile application we are very much adjustable to the payment terms.

We are comfortable working in both Fixed Price as well as Hourly contracts. This completely depends upon the complexity of scope and client’s preference as how they wish to proceed, although we always give our suggestion as what can be the best fit. Our assessments are purely based on our rich experiences that we have implementing similar functionalities in past, we believe in reusability of code to keep the cost and time estimates minimum and are more focused providing readymade solutions to our clients wherever applicable, which at the end saves time and cost of client. We have a dedicated research lab called MARC (Mobile Application Recyclable Components) where a team of researchers make modules easy and convenient to use without writing the codes again.
Do you take in projects which meet your basic budget requirement?
No, we do not restrict ourselves to any budget. We did a Ministry of Power application that was more than US$ 200,000 and then we have even done applications which are as low as US$ 500. There are many start-ups who have brilliant ideas but they don’t have lot of budget to have that kind of an application, so we have worked on these kinds of applications. Since we are sure that they will be able to pull it off and we tend to develop that application for them, once the long term relationship is made, money can always follow. So we do not look forward to the money in the first go, but something on which the user can rely and something which is changing the market, we tend to follow that application. There is no set parameter that we have to a have a certain thousand dollar budget to start a project.