ThinkPen turned our salon’s digital game into a lead-generating, brand-boosting machine!
- Inconsistent and unappealing social media presence
- Low digital engagement and zero lead generation
- No structured marketing or visibility strategy
- Lack of high-quality visuals to showcase premium services
💡 Solution by ThinkPen Ad Lab
- Designed a bold, strategy-led content calendar with 12–16 posts/reels monthly
- Ran hyperlocal Meta ads focused on offers and walk-ins within a 3km radius
- Conducted monthly photo and video shoots to build a premium brand aesthetic
- Optimized Google Business Profile and encouraged client reviews
- Introduced influencer collaborations and review campaigns
🚀 Impact
- Significant increase in walk-ins and appointment inquiries via WhatsApp & DMs
- Over 60% growth in social media engagement within 45 days
- Clients started mentioning “saw you on Instagram” at check-ins
- Enhanced local brand visibility and trust
- Created a digital-first identity that drives real business
What was the project name that you have worked with ThinkPen Ad Lab?
Social Media Marketing - Rituals Unisex Salon
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
To elevate the digital presence of Rituals Unisex Salon across relevant social media platforms, drive footfall through hyperlocal awareness, and generate quality leads through targeted marketing efforts. The ultimate goal is to position Rituals as the go-to premium salon in its vicinity for both men and women.
1. Social Media Management (Instagram & Facebook)
Content Strategy & Calendar: Monthly planning with themes, promotions, and engagement-based ideas.
2. Performance Marketing (Meta Ads)
Ad Strategy: Monthly campaign focused on local targeting (1-3 km radius) for service-based promotions (e.g., Hair Spa Offers, Facial Deals, Bridal Packages).
3. Google Business Optimization
Profile Setup/Revamp: Optimize listing with proper categories, keywords, services, and geolocation tags.
4. Photography + Video Content (One-time/monthly as per plan)
Salon Shoots: 1 visit per month for client transformations, ambience visuals, staff profiles, etc.
What is it about the company that you appreciate the most?
ThinkPen Ad Lab brought a refreshing blend of creativity and strategy to our salon’s marketing. Their team understood our brand personality, crafted stunning content that resonated with our audience, and ran localized ad campaigns that actually drove real, walk-in leads. Their communication was seamless, turnaround time was impressive, and they truly felt like an extension of our in-house team.
What was it about the company that you didn't like which they should do better?
At times, during peak salon seasons, we wished for even faster content approvals and real-time updates—but the team always caught up quickly and stayed responsive to our feedback. A dedicated WhatsApp broadcast or dashboard for instant content tracking could make the process even smoother.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $0 to $10000
- In Progress
- Advertising & Marketing