Topdog SEO

Company Description – Topdog

Topdog is a specialized SEO agency based in Stockholm, Sweden, helping established companies grow their business through SEO that actually gets implemented.

We primarily work with clients in Sweden and across Scandinavia, but also support international markets such as the US, UK, and Germany. This is often the result of partnering with Nordic companies that operate globally and need SEO strategies that scale across markets.

What sets Topdog apart is our strong focus on execution. In our experience, the biggest challenge in SEO is rarely a lack of knowledge — it is the ability to turn strategy into action. SEO in practice is not a single discipline, but a combination of technology, content, user experience, links, and internal priorities. When this needs to work inside complex organizations, friction is inevitable. Topdog exists to remove that friction and turn SEO into measurable business results.

We are a senior, specialist-led team where each consultant is responsible for analysis, planning, execution, and client dialogue. There are no project managers or account layers. Clients work directly with the expert doing the work, which creates short decision paths, higher quality, and better pace.

Our approach is data-driven and long-term, but always commercially focused. The goal is not just increased visibility in Google, but real business impact — more leads, more sales, and stronger demand. We see SEO as a business tool, not an isolated marketing channel.

Topdog primarily works in project-based engagements rather than traditional retainers. We build structure, priorities, and a shared execution process together with our clients, adapted to their organization and internal resources.

Services & Expertise

• Technical SEO – Improving indexation, rendering, performance, site structure, and scalability. We also use technology and AI to automate and scale large websites.

• Content & Information Architecture – Strategy and production of content focused on user intent, commercial keywords, and high-performing landing pages.

• SEO Strategy – Roadmaps, prioritization, and integration of SEO into business and marketing processes.

• UX & SEO – Aligning content, search intent, and user experience to drive conversions, not just traffic.

• Analysis & Performance Tracking – Measuring results with focus on business outcomes rather than rankings alone.

Clients & Collaboration

We work with both B2B and B2C companies, typically medium to large organizations with established offerings and complex websites. Our clients operate within e-commerce, SaaS, industrial services, media, and financial services.

Clients describe Topdog as highly engaged, senior, and commercially driven. Many also highlight that our collaboration increases their internal understanding of SEO — not just their performance in Google.