We are an advertising agency.
We believe status quo is a waste of money.
We believe calling people “consumers” is the first step in losing their attention.
We believe people make decisions with their heart, not their head; they’re smarter than we give th...
We are an advertising agency.
We believe status quo is a waste of money.
We believe calling people “consumers” is the first step in losing their attention.
We believe people make decisions with their heart, not their head; they’re smarter than we give them credit for, they hate being sold to and fall in love with brands that speak to them.
We work hard. We don’t hire assholes.
And if our work doesn’t make you feel something, fire us.
Most people dealing with software development either hire on-shore or off-shore teams for their projects. However, few even opt for “Nearshore Software”. The “Nearshore Software” sits between on-shore and off-shore models. The off-shore projects involve allocating work to far located countries, while the on-shore project involves assigning projects to local places within the country. Whereas the nearshore project, as the name suggests, involves allocating work to nearby countries. For example, firms inside the U.S.A. will outsource their task to Mexico or Canada. The trend of off-shoring projects is quite popular among western countries due to lower labor costs, quality work, and minimum infrastructure costs. The nearshore team may share the same culture, currency value, and in some cases, the same time-zone. It is easier for companies to trust their nearshore countries and bring higher-level of transparency. It may not be an ideal solution for all countries. The nearshore might be suitable for European countries but not for the U.S.A. Why is nearshore not a good alternative for companies in the USA?The U.S. border is surrounded by countries like Canada in the North, while Brazil, Mexico, Chile, etc. in the South. The U.S. can nearshore their work to South American countries, but not before considering the underlying risks. Some issues cannot be ignored like the language barrier, cross border disputes, and uneven skill-set. For example, take Chile, in 2019, the majority of developers are proficient in PHP language (see image below) and lack proficiency in other languages like Python, Java, or Node.Js, which is the foundation of modern-day technology like machine learning or IoT. With that, the U.S. is left with only one option- Canada. But again, the labor cost may not be soothing, and the development cost may be equivalent to the on-shore work.(Image source: The hiring marketplace for remote talent | TECLA)The off-shore visit always an open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire the foreign business owner to establish permanent company locationoff-shore visit always open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire foreign business owner to establish permanent company locationOne of the significant advantages the company can leverage through off-shore projects is a 24X7 operation. The time-zone difference in some countries may be upto 12- 15 hours. For business process off-shoring, the local team in the U.S. can assign unfinished tasks to the off-shore team, so there is continuous work on a project until it is finished. U.S. developers can produce deliverables during normal working hours, while testing and maintenance activities can be completed “off hours.” This is not possible with nearshore project due to smaller time-zoneThe unstable economy in some Latin American countries is a key concern for U.S. business owners. With currency fluctuation, it can quickly turn your business in jeopardy. For example, when the economy plummets, would you prefer to pay in local currency or USD? How will a sudden change in the exchange rate affect your partnership and the contract norms?As per one of the surveys, 86% of H.R. managers in the U.S. are facing filling the technology-related positions. It means the U.S. has to board more experts to train the students or employees for the technology or either use the ready-to-avail off-shore resources at a much lower rate. Near-shore could be an option, but the language barrier would be another challenge that could hamper the overall output of skilled workers. On top of that, it even takes several months to teach a person the basics of software development. Also, a limited quota for H1 Visa may be an obstacle for relocating experts to the U.S. In such a scenario, hiring off-shore resources who are having a good grasp on language as well as technical knowledge could be a fair deal.Wrapping up,If your main outsourcing goal is cost reduction, it would be better to go after off-shore development. Especially, when the company is under tremendous pressure to grow on a thin budget as well as outperform their competitors, Off-shoring leaves no second option. Whatever option a business owner picks on-shore, off-shore, or nearshore for its project, he should ensure that project expectations, project complexity, goals, deadlines, and tech stack that the project is going to use are well defined. Business owners should also understand the associated risks with the countries it is outsourcing the project like their economy, technical resources, communication, local government policies, operating cost, etc.
Most people dealing with software development either hire on-shore or off-shore teams for their projects. However, few even opt for “Nearshore Software”. The “Nearshore Software” sits between on-shore and off-shore models. The off-shore projects involve allocating work to far located countries, while the on-shore project involves assigning projects to local places within the country. Whereas the nearshore project, as the name suggests, involves allocating work to nearby countries. For example, firms inside the U.S.A. will outsource their task to Mexico or Canada. The trend of off-shoring projects is quite popular among western countries due to lower labor costs, quality work, and minimum infrastructure costs. The nearshore team may share the same culture, currency value, and in some cases, the same time-zone. It is easier for companies to trust their nearshore countries and bring higher-level of transparency. It may not be an ideal solution for all countries. The nearshore might be suitable for European countries but not for the U.S.A. Why is nearshore not a good alternative for companies in the USA?The U.S. border is surrounded by countries like Canada in the North, while Brazil, Mexico, Chile, etc. in the South. The U.S. can nearshore their work to South American countries, but not before considering the underlying risks. Some issues cannot be ignored like the language barrier, cross border disputes, and uneven skill-set. For example, take Chile, in 2019, the majority of developers are proficient in PHP language (see image below) and lack proficiency in other languages like Python, Java, or Node.Js, which is the foundation of modern-day technology like machine learning or IoT. With that, the U.S. is left with only one option- Canada. But again, the labor cost may not be soothing, and the development cost may be equivalent to the on-shore work.(Image source: The hiring marketplace for remote talent | TECLA)The off-shore visit always an open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire the foreign business owner to establish permanent company locationoff-shore visit always open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire foreign business owner to establish permanent company locationOne of the significant advantages the company can leverage through off-shore projects is a 24X7 operation. The time-zone difference in some countries may be upto 12- 15 hours. For business process off-shoring, the local team in the U.S. can assign unfinished tasks to the off-shore team, so there is continuous work on a project until it is finished. U.S. developers can produce deliverables during normal working hours, while testing and maintenance activities can be completed “off hours.” This is not possible with nearshore project due to smaller time-zoneThe unstable economy in some Latin American countries is a key concern for U.S. business owners. With currency fluctuation, it can quickly turn your business in jeopardy. For example, when the economy plummets, would you prefer to pay in local currency or USD? How will a sudden change in the exchange rate affect your partnership and the contract norms?As per one of the surveys, 86% of H.R. managers in the U.S. are facing filling the technology-related positions. It means the U.S. has to board more experts to train the students or employees for the technology or either use the ready-to-avail off-shore resources at a much lower rate. Near-shore could be an option, but the language barrier would be another challenge that could hamper the overall output of skilled workers. On top of that, it even takes several months to teach a person the basics of software development. Also, a limited quota for H1 Visa may be an obstacle for relocating experts to the U.S. In such a scenario, hiring off-shore resources who are having a good grasp on language as well as technical knowledge could be a fair deal.Wrapping up,If your main outsourcing goal is cost reduction, it would be better to go after off-shore development. Especially, when the company is under tremendous pressure to grow on a thin budget as well as outperform their competitors, Off-shoring leaves no second option. Whatever option a business owner picks on-shore, off-shore, or nearshore for its project, he should ensure that project expectations, project complexity, goals, deadlines, and tech stack that the project is going to use are well defined. Business owners should also understand the associated risks with the countries it is outsourcing the project like their economy, technical resources, communication, local government policies, operating cost, etc.
Most people dealing with software development either hire on-shore or off-shore teams for their projects. However, few even opt for “Nearshore Software”. The “Nearshore Software” sits between on-shore and off-shore models.
The off-shore projects involve allocating work to far located countries, while the on-shore project involves assigning projects to local places within the country. Whereas the nearshore project, as the name suggests, involves allocating work to nearby countries. For example, firms inside the U.S.A. will outsource their task to Mexico or Canada.
The trend of off-shoring projects is quite popular among western countries due to lower labor costs, quality work, and minimum infrastructure costs.
The nearshore team may share the same culture, currency value, and in some cases, the same time-zone. It is easier for companies to trust their nearshore countries and bring higher-level of transparency. It may not be an ideal solution for all countries. The nearshore might be suitable for European countries but not for the U.S.A.
Why is nearshore not a good alternative for companies in the USA?
The U.S. border is surrounded by countries like Canada in the North, while Brazil, Mexico, Chile, etc. in the South. The U.S. can nearshore their work to South American countries, but not before considering the underlying risks. Some issues cannot be ignored like the language barrier, cross border disputes, and uneven skill-set. For example, take Chile, in 2019, the majority of developers are proficient in PHP language (see image below) and lack proficiency in other languages like Python, Java, or Node.Js, which is the foundation of modern-day technology like machine learning or IoT. With that, the U.S. is left with only one option- Canada. But again, the labor cost may not be soothing, and the development cost may be equivalent to the on-shore work.
The off-shore visit always an open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire the foreign business owner to establish permanent company location
off-shore visit always open opportunity for expansion of business, the cheaper acquisition of infrastructure may inspire foreign business owner to establish permanent company location
One of the significant advantages the company can leverage through off-shore projects is a 24X7 operation. The time-zone difference in some countries may be upto 12- 15 hours. For business process off-shoring, the local team in the U.S. can assign unfinished tasks to the off-shore team, so there is continuous work on a project until it is finished. U.S. developers can produce deliverables during normal working hours, while testing and maintenance activities can be completed “off hours.” This is not possible with nearshore project due to smaller time-zone
The unstable economy in some Latin American countries is a key concern for U.S. business owners. With currency fluctuation, it can quickly turn your business in jeopardy. For example, when the economy plummets, would you prefer to pay in local currency or USD? How will a sudden change in the exchange rate affect your partnership and the contract norms?
As per one of the surveys, 86% of H.R. managers in the U.S. are facing filling the technology-related positions. It means the U.S. has to board more experts to train the students or employees for the technology or either use the ready-to-avail off-shore resources at a much lower rate. Near-shore could be an option, but the language barrier would be another challenge that could hamper the overall output of skilled workers. On top of that, it even takes several months to teach a person the basics of software development. Also, a limited quota for H1 Visa may be an obstacle for relocating experts to the U.S. In such a scenario, hiring off-shore resources who are having a good grasp on language as well as technical knowledge could be a fair deal.
Wrapping up,
If your main outsourcing goal is cost reduction, it would be better to go after off-shore development. Especially, when the company is under tremendous pressure to grow on a thin budget as well as outperform their competitors, Off-shoring leaves no second option.
Whatever option a business owner picks on-shore, off-shore, or nearshore for its project, he should ensure that project expectations, project complexity, goals, deadlines, and tech stack that the project is going to use are well defined. Business owners should also understand the associated risks with the countries it is outsourcing the project like their economy, technical resources, communication, local government policies, operating cost, etc.
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