Unsocials

For the T20 World Cup 2024 India vs Pakistan match—one of the most anticipated sporting events globally Unsocials executed a high-impact digital campaign in collaboration with JioHotstar to drive massive engagement, organic reach, and real-time fan conversations across social platforms.

The objective was clear: build hype ahead of the match, spark cross-border fan engagement, and turn match anticipation into share-worthy, conversation-led content. Instead of relying on traditional promotions, the campaign was designed to leverage cultural rivalry, emotions, and internet behavior at scale.

Our strategy focused on influencer-led storytelling and meme-driven amplification. We partnered with select Indian and Pakistani creators, meme pages, and high-engagement social communities to seed bold, reactive content around match predictions, rivalry narratives, and fan emotions. This intentional contrast between audiences triggered organic debates, comments, and resharing fueling virality.

Unsocials handled the complete execution end-to-end, including concept development, influencer coordination, reel and story distribution, real-time amplification, and engagement monitoring. Content was optimized for Instagram Reels and Stories to maximize discoverability and participation during peak match buzz.

The campaign delivered exceptional results, generating 8.7M+ views, 172K+ likes, 4,200+ comments, and 110K+ shares across multiple content drops. Hero reels alone crossed 4.7M+ views, while story reshares exceeded 127 reshares from influencers and meme pages with a combined audience base of over 90M+ users.

Beyond numbers, the campaign succeeded in turning a cricket match into a digital conversation driving emotional engagement, cultural relevance, and large-scale organic reach. The project stands as a strong example of how Unsocials blends strategy, creativity, and internet culture to deliver results for global media and entertainment brands.

StockGro partnered with Unsocials to amplify the launch and reach of its flagship podcast featuring Raj Shamani and StockGro CEO Ajay Lakhotia, with the objective of building mass awareness, driving engagement, and positioning StockGro as a credible, youth-focused financial learning platform.

Our strategy focused on creating high-impact social visibility through influencer-led content distribution rather than traditional media amplification. During the ideation phase, we identified high-performing Instagram content categories including Podcasts, Inspirational content, Meme pages, and Sigma communities—audiences that strongly resonate with finance, self-growth, and mindset-driven narratives.

Unsocials managed the end-to-end execution, including influencer shortlisting, reel-first content strategy, story amplification, and community-driven engagement. The campaign was designed to prioritize Reels and Stories, ensuring organic virality through shares, comments, and discussions rather than passive views.

A hero reel was executed through a collaboration with multiple Sigma pages, acting as the primary growth lever for reach and engagement. Supporting content was distributed across podcast-focused pages and inspirational communities to sustain momentum and recall.

The campaign delivered strong results, generating over 2.3M+ views, 25K+ likes, 600+ comments, and 32K+ shares, with the hero reel alone crossing 1M+ views and 21K+ shares. The project successfully amplified podcast reach, sparked organic conversations around financial awareness, and strengthened StockGro’s brand positioning among Gen Z and millennial audiences.