Yesler

We hear it all the time: The technology buying process is complex—because of an extended time to purchase and large buying committees.But it’s old news—B2B marketers in high-tech know that. And we also know that in the past five years, we’ve seen changes in the dynamics of the technology customer lifecycle that have made our jobs harder.Introducing the 5A Framework for the Technology Customer Lifecycle, a model for marketing to customer experience across the entire technology-buying process that is based on buyer reports on how they make technology purchases as part of their role