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List of the Best Pay-Per-Click (PPC) Agencies

  • Seigo Software LLC is a global Technology and Marketing consulting provider to small-mid-large sized organizations.We enable clients to navigate their digital transformation and empower the business with agile digital at scale to deliver phenomenal performance and customer delight.Seigo's expertise include next gen ... read more about Seigo Software

    "Amazing Quality Service"
    Somenath Giri
    < $25/hr
    50 - 249
    2017
    Lewes, Delaware
  • Hey there, We are The MO! a marketing and advisory firm offering branding, design, and digital solutions. We are here at your service to create brands that will be remembered for a lifetime and to help you explore all the options to make the most out of the world. We would help you to Upscale your business to gain more ... read more about The Mosol9

    "Great team! They just know what we want! Awesome experience!"
    Raghu Boddu, Managing Director at ToggleNow Software Solutions Pvt Ltd..,
    NA
    10 - 49
    2020
    Hyderabad, India
  • CENTRE SOURCE

    Strategy. Growth. Technology
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    We are a cross-disciplinary technology partner aiding companies to transform their business globally. A befitting choice for ambitious businesses, Centre Source brings to the fore an inimitable blend of sleek technology and surefooted strategies to help businesses find success. Powered by a resourceful and experienced ... read more about CENTRE SOURCE

    "Brilliant Designing team and Open to Suggestion. They got us covered"
    OnePlus Events
    NA
    10 - 49
    2018
    Kochi, India
  • KEEN SEO Agency

    We Know the Rules of 1st Page Real Estate
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    K SEO Agency an SEO Agency in Bangalore focused on providing full-service Search Engine Optimization Solutions that include specialized Local SEO, National SEO, Ecommerce SEO services for businesses in Bangalore, India. We also offer SEO based Website building, Website Auditing, Keyword Research strategies, O ... read more about KEEN SEO Agency

    "Reliable SEO Service"
    Jaykishan s
    NA
    10 - 49
    2016
    Bengaluru, India
  • BestSEO4u

    Web Design, SEO and Digital Marketing
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    BestSEO4u is a full-service digital marketing agency providing high-quality, bespoke website design and online marketing services to businesses across all sectors.  Whether you want to drive more traffic to your website, generate new leads, improve brand awareness or increase sales, our highly skilled and exper ... read more about BestSEO4u

    "The Creative SEO agency you’ve always wanted."
    Doru Bunduc
    NA
    2 - 9
    2017
    Dagenham, United Kingdom
  • Mavenwit

    More Together, More Forever!
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    Launched in 2019, with the aim to serve the best in the entire Advertising & Marketing industry, Mavenwit partnered with over 100+ global brand partners in it's first year, of inception, and entered in the market to offer the highly demanded advertising services, with all the essentials under one roof. Mavenwit ... read more about Mavenwit

    "Great Execution & Strategy"
    Anya Redmond
    < $25/hr
    50 - 249
    2020
    Dehradun, India
  • TactikMedia

    Your Digital Marketing Agency for Business Growth
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    Established in downtown Thetford, TactikMedia is an experienced and passionate web agency made up of strategists, developers, integrators, editors and designers. We are constantly working to stay on the cutting edge of technology. Through online training and conferences in the United States, as well as involvement in e ... read more about TactikMedia

    "TactikMedia - A collaborative Success "
    Teresa Woodger, President at Lomir Biomedical Inc
    $50 - $99/hr
    2 - 9
    2011
    Thetford Mines, Canada
  • Webgen Technologies

    Blockchain, Web & Mobile App Development Company
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    Webgen Technologies is a software, web and mobile app development company in Kolkata, India, known for serving clients globally with next-level solutions. Established in 2011, we are a one-stop solution for business owners who are in need of high-quality websites and feature-rich apps. With 75+ experts on board, we hav ... read more about Webgen Technologies

    "The work environment of the company"
    Ramen Das, Digital Marketing Teacher at A to Z Academy
    < $25/hr
    10 - 49
    2011
    Olathe, Kansas
  • Radon Media, a Premier Analytics & Adwords Agency is one of the India’s finest Performance Marketing agency.

    "Responsive and Talented Team, Performance Oriented Digital Marketing Agency"
    Amit Bajpayee, Sales and Marketing Consultant at Freelancer
    < $25/hr
    10 - 49
    2012
    Pune, India
  • Jumpto1

    Best SEO Services Provider
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    Jumpto1, the top-notch digital marketing agency, offers business-impacting results that turn the brand’s online presence from drab to fab. No matter the size and shape of the business, the marketing professionals strive to solve the toughest digital mazes with their legendary skills and bring fame to the thriving ... read more about Jumpto1

    "You can expect the money back gurantee to have more validity with a street vendor in Tijuana"
    Mark Nicklom, Owner at Amoogly LLC
    $50 - $99/hr
    50 - 249
    2018
    Erie, Pennsylvania
  • Rank Glow

    Premiere Digital Marketing Agency
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    Rank Glow shines as one of the most highly recommended agencies on goodfirms.co and stands tall among the top players in the digital marketing industry. We've applied the very same strategies that we offer our clients, catapulting us to the esteemed ranks of the Inc. 6,050 companies not once, but six times. Our rep ... read more about Rank Glow

    "Friendly and helpful support team"
    Zohaib Ur Rehman, Marketing Executive at Humble Fax
    < $25/hr
    50 - 249
    2016
    Philadelphia, Pennsylvania
  • The Go-To Guy!

    Digital Marketing Agency Dubai
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    The Go-To Guy! is a full-service creative and digital agency based out of India & Dubai (UAE). Consultants have made Strategy - Overrated, Marketing – A complicated myth and Branding – An untouchable convict. We, at The Go-To Guy! are attempting to break this norm and surpr ... read more about The Go-To Guy!

    "Highly responsive marketing agency with excellent creative quality and very good pace of deliverables"
    Tom Alexander, CEO at Uplevel Systems Inc
    < $25/hr
    10 - 49
    2015
    Dubai, UAE
  • Our experienced team of strategists, designers, & developers assist small & medium size businesses in Washington DC, Virginia, & Maryland to get ahead of the competition & dominate the local markets.  

    "Great customer service"
    Elizabeth Latimer, Doctor at Latimer Neurology Center
    NA
    Freelancer
    2010
    Fairfax, Virginia
  • 360 Marketing

    Only one thing is constant: development.
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    As a result of our work with a high level of professionalism, our company is now considered one of the outstanding consultants in the Hungarian consulting market. Among our customers - in addition to Hungarian medium-sized and large companies - Hungarian small companies also play a significant role, as we convey val ... read more about 360 Marketing

    "It’s great to work with the 360 marketing team"
    Laszlo Albert
    $50 - $99/hr
    10 - 49
    2018
    Budapest, Hungary
  • Cardinal Digital Marketing

    Strategies that Bring You Quality Leads
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    Competition across the internet is fierce. What can you do to get a leg up? At Cardinal, we help our clients ignite their growth by delivering customized search engine marketing solutions that increase their leads, conversions and authority. We’ve partnered with some of the most recognizable healthcare, legal, an ... read more about Cardinal Digital Marketing

    "People at Cardinal have been very much amazing. They were very polite and the professionalism is far beyond what could be found in normal digital marketing agencies. "
    Cole Jenson
    $50 - $99/hr
    10 - 49
    2009
    Atlanta, Georgia
  • 4steps Marketing

    Result-Driven Digital Marketing Agency.
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    4steps Marketing is the best digital marketing agency in India. We work for clients and clients need results. So our major focus to give the best results and better experience to our customers. That’s why  Our digital marketing services drive the results. Behind the results, the major role of ou ... read more about 4steps Marketing

    "Google ads for my coaching "
    amarjeet Kumar
    < $25/hr
    2 - 9
    2020
    Greater Noida, India
  • Ambaum

    Design & Development Experts
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    BTown Web is a development agency that provides programming and marketing services to ecommerce companies. We help our clients with Platforms (Shopify & Shopify Plus, WooCommerce, ShipStation and many others), Services (Dev, Design, Marketing and Analytics) and we provide consulting and integration assistance for C ... read more about Ambaum

    "Skilled, Responsive, Result Driven!"
    Julie Frank, Marketing Director at Windfall Lumber
    $150 - $199/hr
    2 - 9
    2007
    Burien, Washington
  • Krify is a bespoke mobile applications and software services provider based in UK, USA and India. Creating value for our clients is our passion and software technology is our forte. Our core competency includes Mobile App(Android, iOS, and Flutter), Web, Wearable app development and Digital marketing services. Krify ex ... read more about Krify UK Limited

    "Excellent job in developing iPhone Mobile App"
    Kelvin Dron
    < $25/hr
    50 - 249
    2005
    London, United Kingdom
  • Influocial Technologies is the one stop Social Media Marketing & SEO Company in Cyber Park Calicut. We do handle all types of Digital Marketing services Across Kerala. Our Services Includes Social Media Marketing, Search Engine Optimization, Ad Campaigns, PPC, Local SEO, Web Designing, Social Media Campaign, Softwa ... read more about Influocial Technologies Pvt Ltd

    "Well Balanced Digital Marketing & Mobile App Development Company in UAE & India"
    Sanal Viswanath Nair, Director at at Influocial Technologies Inc.
    $50 - $99/hr
    10 - 49
    2010
    Kozhikode, India
  • Seologizt

    Let's optimize for Growth!
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    Seologizt is an online Search Marketing Growth Agency, specializes in the strategic campaign, content marketing & digital strategy. We help business gets found online. We will bring your ideas to life by understanding your passion and the concepts behind your business. We deliver astounding and unbeatable results a ... read more about Seologizt

    "Excellent Serices "
    Emylax Rokon
    $25 - $49/hr
    10 - 49
    2015
    Austin, Texas
  • Jploft Solutions Pvt. Ltd.

    App Development Company for Startups & Enterprises
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    JPLoft is a leading web and mobile app development company based in Denver, USA with operational sales offices in the UK, India, Australia and New Zealand. The company boasts over a decade of industry experience in transforming the dream ideas of global brands into amazing digital products. Whether yo ... read more about Jploft Solutions Pvt. Ltd.

    "DIGINFO ( Best digital marketing company in Indore)"
    DIGINFO
    < $25/hr
    10 - 49
    2015
    Jaipur, India
  • Marketer is a perfectly assembled group of expert and enthusiast digital marketers that are working with a vision to digitize all the businesses. We never follow the outdated marketing ideologies, we always believe in the modern way of marketing. Our is totally focused and works with unique kinds of projects to ma ... read more about Marketer.Ltd

    "Good Team of Digital Marketers"
    Anshu
    NA
    10 - 49
    2018
    Patna, India
  • Tecxar is a leading service provider in IT space, headquartered in India. It was incorporated with a vision to create customized solutions for its customers across the world and help them establish their digital business. We at Tecxar, are focused on innovating new technologies and methodologies to improve the quality, ... read more about Tecxar Consultants

    "Web designing"
    Nikunj Patel
    $25 - $49/hr
    10 - 49
    2019
    Ahmedabad, India
  • MAXPlaces Marketing, LLC, is a full-service Digital Marketing firm catering to our clientele throughout the Long Island and Greater New York marketplace as well as beyond for our national and international clients. MAXPlaces was born of a simple premise – the need for professional yet affordable search engine opt ... read more about MAXPlaces Marketing LLC

    $100 - $149/hr
    10 - 49
    2014
    NYC, New York
  • Arfadia

    Spark Creativity and Innovative Solutions
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    With years of experience,  has transformed in to a leading digital agency in Indonesia. The company’s services and reputation is unquestionable. Arfadia is Full Service Digital Marketing Agency and Creative Media Company located in Jakarta, Indonesia. We offer 360 Digital Marketing Campaign, SEO, Web ... read more about Arfadia

    "Excellent web design and on time project"
    Ariguna Napitupulu, Founder and CEO at Ardena Food (PT Ardena Artha Mulia)
    $50 - $99/hr
    50 - 249
    2010
    Jakarta, Indonesia
  • Design Alligators is one of the Leading Digital Design Agency in New York, United States and has been creating stunning and Professional Website Design Services & Professional Logo Design Services for more than 5 years, with thousands of projects under our belt. We have been expertly converting dull, unappealing we ... read more about Design Alligators

    "One of the finest i have ever worked with. Provided complete digital marketing sultions "
    Mir Murtaza, Brand Manager at Design Henge
    $25 - $49/hr
    50 - 249
    2016
    Chicago, Illinois
  • WebAstral InfoSystems

    Web & mobile apps development, Digital Marketing
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    Webastral is a versatile, rigorous team and extensive experience in the web and mobile apps development, Webastral Infosystem guarantees a quality service and will help you make the right decisions to carry out your Web and mobile projects. Thanks to our expertise in web and mobile development, your projects will ... read more about WebAstral InfoSystems

    "Good SEO and SMM Team"
    Udit Handa, CEO at Cynoteck Technology Solutions Private Limited
    < $25/hr
    50 - 249
    2010
    Mohali, India
  • Intellec IT LLC

    Web Development & Digital Marketing service
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    Intellec IT LLC. is one of the best IT companies in Bangladesh. Head office of our company Manhattan, New York, USA. The main goal is to develop a website, web application, mobile application, Software development, digital marketing, and game development. The unique part about Intellec IT LLC. is not only in the local ... read more about Intellec IT LLC

    "They are superb in seo sector.we got more oranic traffic now."
    Ricky Nayeem, Marketing Manager at Easy Click
    $25 - $49/hr
    10 - 49
    2019
    NYC, New York
  • Think to Share

    Digital Marketing & Guest Posting Services
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    Think to Share is a noteworthy web design company in Kolkata dedicated to helping businesses serve customers online better. They enthusiastic team of website designers can turn any design idea into a tangible asset. Keeping up with the latest industry trends, these professionals make sure that they design and develop a ... read more about Think to Share

    "Think to Share - Leading Web Design Agency in Kolkata"
    Kunal Kanti Ghosh, Sr SEO Executive at Confidant Media Pvt. Ltd.
    < $25/hr
    2 - 9
    2017
    Kolkata, India
  • BusySeed

    Breaking the status quo at all costs.
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    There are over 63,000 "agencies" in the US. 95% of these are freelancers and small groups with little to no experience. BusySeed's team comes from doing work for companies like Forbes, Toyota, Western Union and Microsoft. We walk the walk. We've driven hundreds of millions of people to over 300 c ... read more about BusySeed

    "BusySeed and our company have been in the business for just a little while yet they have managed to win us over by doing what they do the best. "
    Curtis Jackson
    NA
    10 - 49
    2016
    NYC, New York
  • Outline Media

    Branding and Advertising Agency
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    Every brand starts with an outline and has a unique story to tell, we help you design yours. Outline Media is one of the Top advertising and branding agency in Hyderabad. the topmost branding agency in Hyderabad offers Branding, Advertising services, Digital marketing, Social Media Marketing, Goo ... read more about Outline Media

    "Top Branding & Advertising agency in Hyderabad"
    Sai Deep, Digital Marketing Executive at Inmantech DGi
    NA
    10 - 49
    2018
    Hyderabad, India
  • Touchwood Technologies

    India's Best Web Development Company
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    Touchwood Technologies provides exceptional Web & Mobile Development, Web Designing & Digital Marketing, SEO, PPC, SMO services to help you achieve your business goals efficiently.

    "Best MLM Software company"
    Shivam Rajput, Manager at 33infotech
    < $25/hr
    10 - 49
    2021
    Mohali, India
  • NextDynamix Tech

    Empowering business next level software solutions
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    Welcome to the official GoodFirms page of NextDynamix.com! We are a leading technology solutions company specializing in web development, mobile app development, e-commerce solutions, UI/UX design, digital marketing, and more. Our team of skilled professionals is dedicated to delivering innovative and tailored solut ... read more about NextDynamix Tech

    "NextDynamix Tech: A Transformative Partnership in Digital Excellence"
    Deepak Kataria, Director at Agarwal Build Care
    < $25/hr
    50 - 249
    2023
    Bengaluru, India
  • The SEO Valley

    Top Rated SEO Company in the USA
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    We are a digital marketing agency, an SEO firm, an SMM firm, and reputation management firm all in one place. We emphasize all digital marketing services to enable your business to grow digitally. We’re simply interested in providing you with the best value for money at the lowest possible SEO cost, which empower ... read more about The SEO Valley

    " I wanted to increase traffic on my website and earn more money through the advertisements on my website. "
    Sofia Lorren
    $25 - $49/hr
    50 - 249
    2016
    Altadena, California
  • Graphhene Infotech, part of Graphhene Group, is a leading Recruitment Agency based in Noida, India. We provide innovative Workforce Recruitment and Digital Marketing solutions to help your brand achieve the success that you have envisioned for. We offer complete web solutions to grow your business through Digital Ma ... read more about Graphhene InfoTech

    "Best Internet Marketing Company"
    alina joseph
    NA
    50 - 249
    2018
    Noida, India
  • Nilson Solution

    We help Businesses to build virtual Brand
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    NILSON is leading web design & digital marketing services provider in Ahmedabad. A company have been working with a vision of delivering web development and SEO services with great expertise. Nilson team exercise creativity and technology to promote client businessin in such a way that user engagement and branda ... read more about Nilson Solution

    "Corporate website development for manufacturing company"
    Hiren Gajjar, Marketing Manager, Exports at Atlas Industries, India at Atlas Industries
    NA
    2 - 9
    2010
    Ahmedabad, India
  • Searchbox Digital Agency is a Marketing Agency that can help your company to grow by increasing your sales volume, profits and make your company a fastmoving company. Our reward is the complete satisfaction of our clients.

    "An Agency with highly effective strategies and impressive commitment towards the timeline."
    Dr Gaurav Narain Gupta
    < $25/hr
    10 - 49
    2018
    Mumbai, India
  • Presenzia Digital Marketing is a dynamic agency that excels in the realms of social media management, SEO optimization, and web development. As your trusted partner in business success, we're dedicated to elevating your online presence and helping you achieve your goals. Our team of experts understands the intricac ... read more about Presenzia Digital Marketing

    "The very professional digital marketing presenzia team.Your linkedin management very optimal"
    Dani Di Maggio, Autor bestseller & emprendedor at thebossbook
    < $25/hr
    10 - 49
    2017
    Madrid, Spain
  • Spixel India

    Digital marketing, Web & Mobile App Solutions
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    Spixel is a global software development company delivering digital, web and mobile solutions at scale. We team up with Start-ups, SMEs & Enterprises to build and deliver user-centric products and solutions. We do it by infusing our technical expertise with design-thinking, enabling businesses to transform the way t ... read more about Spixel India

    "Their problem-solving skills and creativity shine through in every project"
    John, Digital Marketing Specialist at sankey tec at John tech
    < $25/hr
    10 - 49
    2020
    Patna, India
  • Evincera

    Get Found | Improve Traffic | Augment Business
    Visit website

    Evincera is a leading Inbound Marketing Agency located at Pune, India. The company is driven by digital marketing experts pledged to deliver the best results. We help you build and increase the online presence of your brand ultimately resulting in rapid business growth. At Evincera, we develop innovative marketing stra ... read more about Evincera

    "Great people who understands your business!"
    Tanya Malhotra, Editorial Assistant Intern at Rutgers University Press
    < $25/hr
    10 - 49
    2017
    Pune, India
  • Our digital marketing agency is one of the oldest in the market. Having an experience of more than 10 years in running ads we have created the standards for being the best PPC services in Delhi. With enough expertise in running ads, we have served more than 200 clients probably more and still counting.

    "Small but specified team"
    Animesh
    NA
    2 - 9
    Delhi, India
  • Global Business Group

    Creative Solutions to Digital Challenges
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    Global Business Group, founded in 2022, is a recognizable provider of complete digital marketing services situated in Calgary, Alberta, Canada. Global Business Group is a reliable partner in harnessing the power of the digital world to propel your company's growth.

    "Excellent Digital Marketing Agency"
    Junaid Amjad, GM Marketing at UA Logistics (Muhammad Ummar Arshad Abbasi Sea Cargo Services LLC)
    $25 - $49/hr
    2 - 9
    2022
    Calgary, Canada
  • Undoubtedly, digital marketing is the secret key to improve your online sales and business. Eon8 provides 360-degree digital marketing services throughout the world. We have a team of avid marketers who have the potential of transforming your business into a brand and taking your sales to new heights. We offer digital ... read more about EON8

    "A mutual partnership of learning and growing with some of the top marketing minds in the world. "
    caption millor, founder at info tech media solution private limited
    $25 - $49/hr
    250 - 999
    2012
    Chennai, India
  • La Grasigns is a branding & marketing agency nurturing digital marketing solutions, software development solutions, design services, content creation, SEO services, for start-ups, or already established organizations, to skyrocket your dream success in the business. We strive for you in augmenting your brand’ ... read more about La Grasigns

    "Best web designers in town"
    Shaheryar Shahid
    $25 - $49/hr
    2 - 9
    2019
    London, United Kingdom
  • A global conglomerate, the Panaesha Capital Group started its journey as a fintech company from Estonia in September 2017. After being in business for a year, the group shifted its headquarter in India in March 2018 to make it a global hub for crypto trading & blockchain innovation. Anchored by some of the great mi ... read more about Panaesha Capital Pvt. Ltd

    "Best Company for Website Design, App Development & Digital Marketing Needs"
    apurwa anand, Content Strategist at Panaesha Capital Pvt Ltd
    $25 - $49/hr
    50 - 249
    2017
    Delhi, India
  • Brandstory

    #seo, #SEM, #digitalmarketingcompanyinbangalore
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    Brandstory is a top digital marketing company in Bangalore India. We provide Search Engine Marketing Services, UI UX Design Services, Internet Marketing Services, Search Engine Optimization Services / SEO Services, Social Media Marketing Services, Pay Per Click Advertising services, Logo Design Services, Onli ... read more about Brandstory

    "Pathak Develoers "
    Shrihari Pathak, Shrihari Pathak at Pathak Group of Companies
    < $25/hr
    10 - 49
    2015
    Bengaluru, India
  • DMCS INDIA PRIVATE LIMITED

    Digital Marketing & Consultancy Services
    Visit website

    We are working with the idea to boost your hard work and vision with the smartness of Digitalization and IT. The experienced Business & Marketing Analyst and Developers & Designers of our team are pushing the boundaries of technology and innovation with every coming project. We take pride in our flexible and ag ... read more about DMCS INDIA PRIVATE LIMITED

    "Startup help to go global"
    P S Kumar
    $25 - $49/hr
    50 - 249
    2016
    Noida, India

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.