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List of the Best Pay-Per-Click (PPC) Agencies

  • We provide one of the best Website Design, Website Development and Mobile Apps Development services to our clients across the globe. Having more than 20 years of experience, we are proficient in ASP.NET Core, Fullstack Development, PHP Development, Custom E-commerce Development, Web Designing and Android/iPho ... read more about Brain Technosys Pvt. Ltd.

    "A Cautionary Tale: Our Regrettable Experience with Brain Technosys"
    Rogers R Vigne, Executive Director at My Digital Self, LLC
    < $25/hr
    50 - 249
    2004
    Noida, India
  • Genero

    THE GROWTH MARKETING CO
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    Genero is more than just an advertising agency. We focus on measurable marketing communications, aiming at the success and growth of our customer companies. We are looking for all the means and channels that are right for your business that produce real, measurable results at the lowest possible cost and help your busi ... read more about Genero

    "Great sales bla bla, weak delivery"
    Sacha Thorey, CEO at Allcook SA
    NA
    10 - 49
    2009
    Helsinki, Finland
  • DevTechnosys is an ISO 9001:2008 certified website & mobile app development company based in Jaipur, India. Over 8 years ever since our inception, we have consistently raised the bar for our competitors, delivering them unbeatable Tech-solutions. With a notion of “bringing IT to life,” we rendered our c ... read more about Dev Technosys LLC

    "Unethical company who lied, took my money and never delivered any code"
    Ryan Almonte
    < $25/hr
    50 - 249
    2010
    Jaipur, India
  • By harnessing the power of technology, Digitilize Web transforms visions into reality for innovative start-ups and leading enterprises in the UK. From website design and development and mobile apps to blockchain and SaaS platforms, the solutions we engineer accelerate efficiency and fuel growth for our clients. We are ... read more about Digitilize Web

    "Very talented team! Highly recommend!"
    James Norman, Global Head: Sustainable Investing Client Strategy at GSAM at Goldman Sachs
    < $25/hr
    10 - 49
    2021
    Prestwich, United Kingdom
  • INGIC

    Mobile App Strategy, Design, and Development
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    INGIC is a results-driven mobile app strategy, design, and development company, focused towards high conversion rate through custom development. The company comprises of the most talented, skilled and experienced professionals from the industry. We transform simple ideas into great products. Our aim ... read more about INGIC

    "Highly professional Services."
    Peter Okware, Clients Relations Coordinator at SBK Holding & The Private Office of H.H. Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan
    $25 - $49/hr
    50 - 249
    2012
    San Diego, California
  • Indi IT is a custom software development company and the chosen  outsourcing partner to global businesses from Fortune 500 to disruptive startups for over a decade now. With us comes the experience of successfully handing over 1300+ digital products & e-marketing projects across varied verticals & industri ... read more about Indi IT Solutions

    "Indi IT Solutions: Exemplary Expertise and Exceptional Collaboration."
    Matt Kiser, Chief Financial Officer at IOMAX USA
    $50 - $99/hr
    50 - 249
    2011
    Mohali, India
  • Philadelphia Media Lab

    Premier Digital Marketing Agency In Philadelphia
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    Philadelphia Media Lab is a full service digital marketing agency obsessed with growing businesses all over the nation.  ​ We believe that a strong digital presence has the power to build a brand, increase sales and grow a company from the ground up. We take the time to produce unique strategies for all of ... read more about Philadelphia Media Lab

    < $25/hr
    2 - 9
    Philadelphia, Pennsylvania
  • Yelling Mule

    Voted #1 Boston web design and development agency.
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    We are an award winning Boston web design company that builds results-driven websites for companies of all sizes. Our services range from custom web design to responsive website development to full online marketing campaigns that drive traffic and sales for our clients. Voted #1 Boston Web Design Company and one of the ... read more about Yelling Mule

    "Not so happy"
    David Earley, CEO at Clinical Pain Solutions, Inc.
    < $25/hr
    2 - 9
    2010
    Boston, Massachusetts
  • Protocloud Technologies Pvt. Ltd. has made it possible for everyone to use high-quality and valuable web technology services at affordable rates. For the past seven years, we are working very hard to deliver high-end website development and mobile application development services to our clients. With our client-cent ... read more about Protocloud Technologies PVT. LTD.

    "Excellent Service and Expertise! Great Results and Value!"
    Lisa Jacomb-Hood, Admin at House Church Connect
    < $25/hr
    10 - 49
    2011
    Jaipur, India
  • We are young, creative, and brave specialists. Our only mission is to Keep IT Services Simple (.K.I.S.S.) for you. .K.I.S.S. has developed cutting-edge solutions since 2006 with a team of over 35 professionals. We have passion and dedicated experience in mobile apps, custom software systems, cyber security, and bloc ... read more about .K.I.S.S. Software

    "IT support and DDoS protection"
    Oksana Moroz, Co-founder and SEO Specialist at Octopus Agency
    $50 - $99/hr
    10 - 49
    2006
    Kyiv, Ukraine
  • Digital Aptech Pvt. LTD.

    Web App & Mobile App Development Company
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    Digital Aptech is an award-winning CMMI Level-3 IT support and services company with a vast global clientele and 10+ years of experience in providing best-in-class, customised business IT solutions at cost-effective rates. The company is DUNS registered, a NASSCOM member with RAR+ recommendation and with ISO 27001:2013 ... read more about Digital Aptech Pvt. LTD.

    "Exemplary Mobile App Development for Animal Health Industry"
    Frank Josephine, Managerial Assistant at MSD Animal Health UK Ltd at MSD Animal Health UK Ltd
    < $25/hr
    50 - 249
    2011
    Kolkata, India
  • Voizac stands with enthusiasm to deliver a number of impeccable web solutions, which involves innovative minds and team efforts. We strongly believe to take bold initiatives, considering valuable clients experience. We design & develop customized web applications, mobile applications for our clients by top-notch ... read more about Voizac Technologies

    "It was a great experience working with voizac technologies !!!"
    James C Nwazuoke, APP developer at ASML
    < $25/hr
    2 - 9
    2018
    Jaipur, India
  • NMG Technologies

    Transforming Startups into Industry Leaders
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    NMG is a globally recognized digital solutions powerhouse, specializing in full-cycle software development since 2008. With over 15 years of expertise, we serve a diverse clientele, from NASDAQ-listed corporations to innovative startups, delivering solid solutions within budget and timelines. Our team comprises over 15 ... read more about NMG Technologies

    "Wordpress and PHp upgrade"
    Keith Barrett, Managing Director at Search South
    $25 - $49/hr
    50 - 249
    2008
    Las Vegas, Nevada
  • Red Cow Media Ltd

    Marketing is a race without a finishing line
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    At Red Cow, we understand that great people make a great business; so we have built up a team of fantastic individuals who all excel in their respective fields, as well as being pretty cool personality-wise (if we do say so ourselves!). We think of our team members as family, because each one is a significant asset tha ... read more about Red Cow Media Ltd

    "Poor experience"
    All Car Leasing
    $50 - $99/hr
    10 - 49
    2012
    Manchester, United Kingdom
  • Kaler Digital Media Pvt. Ltd.

    Boost The Online Presence Of Your Business
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    Kaler digital media is a well reputed private organization in Chandigarh. The company has top rank among others. The services of the company are 100% result oriented. The motive of this firm is to aware people about your product or services. The services of the company are modern, occupied with new ideas and strat ... read more about Kaler Digital Media Pvt. Ltd.

    "scam scam scam!!!"
    Tiny - Tech World
    NA
    10 - 49
    Chandigarh, India
  • Smart SEO Tech

    Social Media and Web Development
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    Smart SEO Tech is the one best company for SEO service, web development and most importantly client-friendly digital service providers in the marketing. We provide satisfy work for our client and delivering high quality standard for their work. Our ultimate purpose is to offer best services for client business and impr ... read more about Smart SEO Tech

    "Very bad experience with sales team and the company"
    Isabelle Ellen
    $25 - $49/hr
    10 - 49
    2016
    Jaipur, India
  • Calistu

    Calistu - your partner in prime
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    Calistu is a business development company with a team of experienced and skilled experts in the field of marketing, software, and network, providing high-quality and efficient business development solutions. In this world of ever-changing technologies, experiences, and products, it’s vital for a business to thriv ... read more about Calistu

    "Incompetent managment, delay in delivery, poor service, all in all I had to cancel my contract "
    Elham Naseri, Content Writer at IELTS Juice
    NA
    10 - 49
    2020
    Dubai, UAE
  • Ypsilon Digital

    Digital marketing consultancy
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    Ypsilon Digital is a digital marketing consultancy focused on SEO, SEM and web development with holistic online strategies for medium-sized companies and multinationals. We're based in Buenos Aires, Argentina and serve a range of clients in 4 different languages across 3 continents.

    "Never answered"
    andrea r
    $50 - $99/hr
    2 - 9
    2016
    Buenos Aires, Argentina
  • zainexx tech services pvt. ltd

    Best Digital Marketing Company in Noida & Delhi
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    Looking for digital marketing services? Zainexx Technologies, Best & Delhi NCR, expertise on SEO, SMO, SEM & PPC. This Best Digital Marketing Agency in Noida offers complete digital Branding solutions.

    "FRAUD COMPANY"
    Ramesh Kumar
    NA
    50 - 249
    2012
    Noida, India
  • Confounding Solutions

    Trust our experience to manage your business
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    Confounding Solutions is one of the top-rated digital marketing company in Lucknow. At Confounding Solutions, we offer a full range of digital marketing services including SEO services, SMO, services, email marketing, PPC services, content marketing services, SMM services. Apart from digital marketing, we provide world ... read more about Confounding Solutions

    "Fraud"
    SUPADM SHUKLA
    NA
    10 - 49
    2018
    Lucknow, India
  • About Galaxywing IT Solutions: We develop websites, eCommerce platforms, mobile applications, information-technology systems, and all forms of digital management for your business, organization, group, or personal project. We work with your existing brand and network—or we start from scratch to guide both your im ... read more about Galaxywing IT Solutions

    "Web Design and Development"
    Veronica G, SEO Specialist at Infintech Designs
    $25 - $49/hr
    50 - 249
    2011
    Jaipur, India
  • INFOVENTIVE started its journey back in 2015 with the sole aim of delivering mobile app development solutions to clients looking for excellent products. It is a digital technology company providing digital transformation and product engineering services Consumer Internet, and large enterprises across the globe. The ... read more about Infoventive Technologies

    "Android & iOS Mobile Apps for a Political Cause"
    Kevin Terry
    < $25/hr
    10 - 49
    2015
    Noida, India
  • Raindrops InfoTech

    Web & Mobile Apps Development Company
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    Raindrops Infotech bring a simple, direct and cost-effective approach to design & develop your app and web, up to the standard of your online business. We set goals in accordance to the timeline set by the client, and provide high quality work efficiently and effectively. Let’s together chase your onl ... read more about Raindrops InfoTech

    "Zoho Books Prestashop Intergration "
    Best Buy Cyprus
    < $25/hr
    10 - 49
    2012
    Ahmedabad, India
  • Woodshed Agency

    Let Us Launch Your Idea To The World
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    We're crowdfunding social media and public relation experts. We've planned and executed over 300 successful crowdfunding campaigns for independent creators, businesses, and nonprofits across a range of platforms. We've built momentum and audiences for our clients across social media channels. We've made ... read more about Woodshed Agency

    "Worst agency for Crowdfunding and better to avoid this agency. You will waste your money"
    Abdul
    < $25/hr
    2 - 9
    Farmington, Michigan
  • HTML Pro

    NYC’s Top IT Solutions & Digital Agency
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    Headquartered in Heart of Manhattan, HTML Pro is among NYC's Top Ten IT Solution Providers & Digital Agencies helping Enterprises, SMBS, Multinational Corporations, Web Agencies, & E-Commerce Businesses with their Information Technology solutions & Digital Transformation. Our expertise are spread across ... read more about HTML Pro

    "Not only the worst service experience ever but just FRAUD!"
    Marcel Isler
    $50 - $99/hr
    50 - 249
    2013
    NYC, New York
  • Azence

    Your source in Outsourcing
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    We've developed an awesome online portfolio platform allowing talented professionals to showcase their work all in one place, AZENCE.com. Whether you are a small business or enterprise, come to AZENCE to outsource your business needs! We are a network of professionals, specialized in various aspects of desi ... read more about Azence

    "Azence and Tricia Ang defrauded me of $750.00"
    Brad Wetzler, writing coach at
    < $25/hr
    2 - 9
    2011
    Boulder, Colorado
  • iGex Solutions have started providing quality based Mobile | Website | Custom Development Solution from 2009 and now it's more than 9 years and till now we have happily served more than 500+ Client based in India & Abroad. We always believe to design and develop the Custom Solutions for our Clients based on the ... read more about iGex Solutions

    "Amazing Experience, perfect cost of the project, great communication, constant updates and unlimited solutions"
    Mariam Kartlelishvili, CF certified UX Designer at SaleX
    < $25/hr
    10 - 49
    2009
    Ahmedabad, India
  • Kuchoriya Softwares

    Website ! Mobile App ! ChatBot Development
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    Kuchoriya Softwares is a globally recognized mobile app development company along with a successful work experience in web development. The whole team is focused on one thing: creating world-class digital experiences implementing various cutting-edge technologies like IoT, wearable, enterprise mobility, cloud and ... read more about Kuchoriya Softwares

    "E commerce app"
    Ahmed Raza, Video editor at Ahmed raza
    $25 - $49/hr
    50 - 249
    2010
    Phoenix, Arizona
  • Tekki Web Solutions Inc

    IT Consulting and Software Engineering Company
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    We are a Software Engineering & IT Consulting company offering Development services for Small/Mid-size businesses, start-ups, enterprises & Agencies. We specialize in developing cutting-edge solutions and providing a world-class engineering team to help leading tech innovators build successful software, Web &am ... read more about Tekki Web Solutions Inc

    "Fantastic work!"
    Brandon Hegland
    $25 - $49/hr
    50 - 249
    2010
    Mississauga, Canada
  • ARKA Softwares

    Creating Next Big Thing for You
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    Arka Softwares is an ISO 9001:2015 certified and industry-leading web and mobile development solution provider company with 100+ passionate developers and designers, based in Jaipur, India, having offices in, USA, UK, and Australia. We have been helping our consumer-oriented clients to drive business with our innovatio ... read more about ARKA Softwares

    "Unprofessional Service and Substandard Product"
    Kayode Petinrin, Entrepreneur In Residence at Puloogi technology
    < $25/hr
    50 - 249
    2010
    Dallas, Texas
  • BlueLabel

    Digital Transformation & AI Consulting Agency
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    At BlueLabel, we craft vision. We are building ambitious products, services, and businesses that define tomorrow. We are an independent digital transformation agency with a focus on generative AI that partners with bold leaders and forward-thinking innovators. -- AI at BlueLabel We’re not new to AI ... read more about BlueLabel

    "Blue Label Labs is an incredible partner"
    Matthew Krause, Founder and CEO at at Bopdrop Inc.
    $100 - $149/hr
    50 - 249
    2009
    NYC, New York
  • Technource

    Trusted Website & Mobile App Development Partner
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    Technource is a top-rated Software, Website, in the USA(Delaware), India ( Ahmedabad & Jaipur), UAE(Dubai), Malaysia, and Canada. Our competent team has always been resilient in facing technical challenges. It’s expected of our clients to have their agendas and it’s our responsibility to deliver th ... read more about Technource

    "Custom online platform for Real Estate Agencies "
    Chloe Chebib
    $25 - $49/hr
    10 - 49
    2012
    Ahmedabad, India
  • Alconost Inc.

    Localization, translation & video production
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    Alconost is an ISO-certified localization company providing translation and localization services for software, apps, games, websites, marketing, multimedia, and e-learning materials in 100+ languages.  We work with professional CAT tools, multiple translation management platforms, and API and can set up c ... read more about Alconost Inc.

    "This is my favorite service for translation into several languages at once."
    Anna YAkovleva
    NA
    250 - 999
    2004
    Alexandria, Virginia
  • iQlance Solutions

    Software & Mobile App Development Company
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    Software & Mobile App Development Company - Your Technical Partner  iQlance being the quickest growing Custom Software and Mobile App Development  Company possesses a team of certified developers, creative designers, product testers who follows the Scrum approach to bring your idea into reality through ... read more about iQlance Solutions

    "I am fortunate to work with Krunal and iQlance Solution team"
    Alice Myers, Artist at All the Pardon App
    $25 - $49/hr
    10 - 49
    2010
    Toronto, Canada
  • Ficode

    Web, Mobile & Bespoke Software Development Company
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    Ficode Technologies limited is an expert web, mobile & software development company in the UK that has crafted IT solutions across numerous industry verticals. We specialize in delivering the best bespoke solutions for small, medium and large businesses across the globe. Ficode Technologies Limited, the top-rate ... read more about Ficode

    "Overall a great experience"
    Jonathan Pope
    $25 - $49/hr
    10 - 49
    2013
    Chandigarh, India
  • The Webbeez

    Software and Product Development | Dedicated Teams
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    Our concept is to simplify and build solutions that explain our ongoing success in recognising impending synergy and acting before market shifts. Our observation was this: We called it the Rule of Rights. Success is definitive if you produce the right number of bees at the right age, in the right conditions, and are at ... read more about The Webbeez

    "We have been working and receiving orders through our website for a very long time which."
    Ramsey Elot, Bank Accountant at Bank of England
    NA
    50 - 249
    2012
    NYC, New York
  • SOLAR Digital

    Design-thinking web-development team
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    We are a full-cycle design and web development company with attention to detail. We dive into the client's business to find the best solutions and unlock the potential of every client. Our clients get more than we promised. It's one of the reasons why our clients are always satisfied with o ... read more about SOLAR Digital

    "Analyzing Solar Digital: A comprehensive review of our IT outsourcing partnership"
    Stanislav Soloshenko, Product Manager @ DOMOVA | Innovation, Strategy, Leadership | Property tech at DOMOVA
    $25 - $49/hr
    10 - 49
    2016
    Odessa, Ukraine
  • Possessing high-end technical expertise and years of industry experience, ZealousWeb is a highly sought-after Web Design, Development & Digital Marketing agency. Our primary objective is to help our clients climb the ladder of success by offering innovative solutions. We deliver cutting-edge Web Design & Develo ... read more about ZealousWeb

    "Highly recommended services."
    Michael Melikian, CEO at MPG Global LLC
    < $25/hr
    50 - 249
    2003
    Ahmedabad, India
  • Established in 2017 by a team of young expert software professionals, Exavibes is one of the largest IT majors today in providing companies integrated software solutions to manage all their processes online.Consistently delivering mission, our team has been delivering technically challenging projects under tight timeli ... read more about Exavibes Services Private Limited

    "The journey with the development team was marked by innovation and dedication."
    Chris Drew, Vice President at ECS at ECS
    < $25/hr
    10 - 49
    2017
    Mumbai, India
  • Vidhema Technologies is a creative & focused product development and services company with a curious and passionate team of software Architects, Engineers and business analysts. We are a fun, talented, team who loves working together and we have a passion for building remarkable software that people love.We are a s ... read more about Vidhema Technologies Pte Ltd

    "Vidhema Technologies: Elevating Elevance Health's Web Presence to New Heights"
    Michael Krone, Manager of Provider Engagement for IN, MO, LA at Elevance Health
    $25 - $49/hr
    50 - 249
    2018
    Jaipur, India
  • Bookwriting Bureau

    Achieve the Milestone with Ghostwriting Services
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    With our accomplished team of Book writers, we facilitate your book to rank on top. Our team has a great reputation for delivering the customers the best possible results. Our team of brilliant and skilled marketers and publishers, help the authors to get the desired attention for their books and pave way for them to a ... read more about Bookwriting Bureau

    "I was looking for the book to be colorful and have a text that was easy to read."
    David Arhan
    $50 - $99/hr
    50 - 249
    2010
    NYC, New York
  • In 2014, innovative technology and passionate creativity merged, and Webcontrive was born. Since then, Webcontrive has brought countless ideas to life – launching over 100 websites and connecting businesses with clients all over the world. Despite our international recognition, we remain a small agency dedicated ... read more about WebContrive Technologies Pvt Ltd

    "Excellent working with Webcontrive."
    uziel amir
    < $25/hr
    10 - 49
    2014
    Surat, India
  • Helenzys Inc

    SMARTER- AGILE – INTELLIGENT - AUTOMATED
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    Helenzys Inc. is an IT major that integrates new-generation technologies with Artificial Intelligence and Machine Learning to offer solutions that drive business innovation and growth. In addition to its strong development partners in Asia & Europe, Helenzys has also forged strong collaborations with leading indust ... read more about Helenzys Inc

    "Be a part of somthing great"
    Arpita Biswal
    NA
    50 - 249
    2002
    New Jersey, New Jersey
  • Started in 2009, Dolphin Web Solution is an award-winning web and app development company headquartered in Ahmedabad, India. From eCommerce development to UI/UX design services, our company offers numerous services. Backed by a team of skilled and dedicated developers, we offer result-oriented and custom development so ... read more about Dolphin Web Solution

    "Great working with their team"
    Zain Ali
    $25 - $49/hr
    50 - 249
    2009
    Ahmedabad, India
  • IT Monks

    WordPress Experts you were always looking for
    Visit website

    IT Monks does unique custom WordPress solutions that make your business stand out, just like that. Someone focus solely on website design, others prefer to dive into technical stacks - we excel at both. When we develop complex systems, we try to simplify things for the customer at the same time. Our expertis ... read more about IT Monks

    "IT Monks: Pioneers in Crafting Efficient Software Solutions."
    Rohan Brown, CEO at BarleySober
    $50 - $99/hr
    50 - 249
    2010
    NYC, New York
  • RIKSOF

    An award winning company for mobile and web apps
    Visit website

    RIKSOF is an award-winning agency with expertise in custom mobile and web app development. Leveraging our 14+ years in business, we have successfully delivered more than 500 projects to clients from across the globe. We strive to build long-term relationships with our clients and develop solutions that help them stand ... read more about RIKSOF

    "Very much satisfactory performance"
    Karachi Grammar School
    $25 - $49/hr
    50 - 249
    2009
    Middletown, Delaware
  • CedCommerce

    An Exploration turning into Revolution
    Visit website

    CedCommerce is a leading global digital marketing agency that has been listed in “Deloitte Tech Fast 500 Asia Pacific '' and “Deloitte Tech Fast 50 India” for Five Years in a row. With over 12 Years of experience in the industry, we offer custom-made solutions tailored to meet business needs. ... read more about CedCommerce

    "CED Commerce 5 Star IT Experts"
    Md Saiful Azri Sahingan, Online Marketing Freelancer at Big Ants Global
    $25 - $49/hr
    250 - 999
    2010
    Portland, Oregon

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.