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List of the Best Event Marketing Companies

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Frequently Asked Questions

What is an Event Marketing Agency?

Event marketing agencies specialize in conducting interactive live events for their clients to help them improve their brand awareness and educate the audience about their products and services. They are responsible for handling the A to Z of the event, from planning and organizing to execution.

What do Event Marketing Agencies do?

Event marketing agencies give clients suggestions about possible events to help businesses reach their marketing objectives. When the concept of an event is approved, these firms are responsible for organizing everything, i.e., deciding and booking the venue, getting sponsors, inviting people, advertising the event, logistics, etc. Event marketing agencies determine the event's theme by coordinating with the client, and they promote it through various channels.

The agency is entirely responsible for managing the event on the chosen date, including preparing staff and volunteers to handle the audience and guests and promptly executing the day's programs. Getting the most audience presence on the event day is the key agenda for these firms. These firms will also conduct post-event analysis to measure their success.

What are the benefits of working with an Event Marketing Agency?

Event marketing agencies have good experience in event marketing and, hence, the capability to plan, organize, and conduct productive events. These agencies have an established network of vendors, sponsors, labor, logistics partners, and other relevant people who can manage your event for less than what you might pay if organizing by yourself.

They house professionals of different backgrounds to plan the best event for you and manage and execute it to ensure your event succeeds. These agencies can save you a lot of time and money by taking matters into their own hands and allowing you to sit back and do other tasks of importance. With their experience, they can ensure that all the guests are served well, thus pushing you a step closer to achieving your marketing goals.

How do I choose the right Event Marketing Agency for my business?

First, you should get a list of reliable event marketing agencies in your preferred location. For this purpose, you may use a reliable B2B research & review platform like GoodFirms, networking platforms like Linkedin, or search the relevant keyword on search engines. After getting the list, filter out the companies based on their service and industry focus. Shortlist those with relevant experience in your industry and offer the services you seek.

Now contact the shortlisted companies and get their portfolios. Check past projects, clients, testimonials, and success stories of events they organized. Again, shortlist some agencies based on your evaluation and conduct a one-on-one with them. Check their team strength, network, pricing structure, and time availability. Analyze their communication skills and attitude, and based on your assessment, choose an event marketing company under your budget with the best event records.

How much does it cost to hire an Event Marketing Agency?

Event marketing agencies typically have hourly rates between $50 to $300 or sometimes more, depending on their experience. The overall costs can depend on the type of event you wish to hold.

Simple events like small gatherings and small book launches can cost anywhere from $5,000 to $20,000. Meanwhile, medium to large-sized events can cost around $100,000 to a million dollars.

What are important questions to ask when hiring an Event Marketing Agency?

Begin your questionnaire by asking them about their work experience. Ask questions like:

  • Do you have experience organizing events for our industry?
  • What services do you offer?
  • What types of events does your company specialize in?

Enquire about the past events they managed, their performance evaluation, and their detailed portfolio.

Ask them how they determine the suitable event for your business and their approach. Enquire their team strength and hierarchy, hiring charges, and price breakdowns for different services. Ask them how they will promote your event and on what channels. Enquire about the metrics they track to measure the success of the event. At the end of your questionnaire, ask them what input and help they will require from your side.

How does GoodFirms curate the list of top Event Marketing Agencies?

GoodFirms lists event marketing companies on its platform only after evaluating the companies based on its company performance algorithm. This algorithm comprises two core components: Core Competencies and 360-Performance View. Core competencies measure the company's competency based on its service focus or services in which it specializes and its portfolio.

Meanwhile, the 360-Performance View considers the company's market presence and performance. For better evaluation, the 360 performance view considers three factors, i.e., client reviews, market presence, and GoodFirms score. GoodFirms score is given to companies based on their accomplishments and certifications, which signifies their credibility. This detailed evaluation process ensures that GoodFirms only lists the most credible event marketing companies on its platforms.