Pay Per Click (PPC) is an advertising payment model that allows advertisers to bid on keywords and pay only when the ad is clicked.
PhoneGap is a software development framework by Adobe System that is used to develop mobile applications.
PHP (Hypertext Preprocessor) is an open source scripting language that can be used for website development and easily embedded into HTML.
Platform-as-a-Service (PaaS) is a cloud service model that automates the creation and management of application over Internet.
Google Play Store is the digital distribution service developed by the Google, and it is the official App Store for the Android phones and tablets.
Private cloud is the term used to represent a cloud computing platform which is implemented within the corporate firewall controlled by the IT department.
Public cloud is a cloud computing environment in which data is managed and maintained by third-party cloud service providers.
Mobile app notification is a message or alert sent by an app to users which do not require them to open the app.