Market Research Companies in Adelaide

Researched by:Goodfirms Research TeamUpdated:September 20, 2026

Goodfirms has reviewed 10 Market Research Companies in Adelaide as of September 2026. The top-ranked firm is McGregor Tan (0.0 stars, 0 verified reviews, $25 - $49/hr, founded 1976, Adelaide). Across the category, the median hourly rate is $37, median client rating is 0, and 10% of firms employ 50+ members. Explore the vetted Market Research Companies in Adelaide below, compare their strengths, and connect with the provider best suited to your requirements.

Are you looking for the top market research companies in Adelaide? While consumer trends are changing globally, it is crucial for any brand to stay relevant to maintain a competitive edge. While premier market research companies in Adelaide help you understand what and how the consumers think of their product and services, they can also provide insights that can help you shape your business strategy to capitalize on the market. To help you identify industry leaders that can help you with such actionable intelligence, Goodfirms has prepared the below list of marketing research firms in Adelaide. Browse through this list and find reliable analysis, rankings, and critical client reviews to narrow down your choices and find the best market research agency in Adelaide for your business based on your criteria.

Goodfirms has verified 10 Market Research Companies in Adelaide - part of 5,618+ Market Research Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

Best Market Research Companies in Adelaide | List of Marketing Research Firms Adelaide

Find a Market Research Company Near you
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Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Established in 1976, McGregor Tan is one of Australia’s most experienced full-service social and market research agencies. As Adelaide’s first, home-grown market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep ... read McGregor Tan reviews & insights

    $25 - $49/hr
    10 - 49
    1976
    Adelaide, Australia
  • Intuito is a specialist marketing research firm located in Adelaide providing custom marketing research solutions for finance, education, packaged goods, business to business, local government, government, retail and not for profit sectors. We are a full service marketing and research consultancy specialising in business and marketing strategies. Our clients don't just receive a research report ... read Intuito reviews & insights

    $25 - $49/hr
    2 - 9
    Adelaide, Australia
  • Strategic research and consulting providing clarity and insights to your organisation. newfocus has built an enviable reputation by providing pragmatic research and strategic advice for both commercial and government clients for the last 27 years. Building on what you already know we assist businesses and organisations to pinpoint and interpret information and bridge knowledge gaps ... read Newfocus reviews & insights

    $25 - $49/hr
    10 - 49
    1992
    Adelaide, Australia
  • It’s ok to be round pegs in square holes. To be offbeat, crazy or different. To be bored with the status quo, with a hunger to change the world. You will need to be passionate and resilient. From the ‘you’ll never make it’, and then the ‘tall poppy’ taunts. You will need clarity and imagination, ... read Square Holes reviews & insights

    $25 - $49/hr
    10 - 49
    2004
    Adelaide, Australia
  • Action Market Research is a full-service research agency specialising in providing high quality and reliable market research services. Established in 2007, with more than 100+ employees, and founded on 5 core service pillars (pro-action, interaction, reaction, benefaction and satisfaction), Action Market Research has extensive experience in the research industry field. We pride ourselves on providing ... read Action Market Research reviews & insights

    $50 - $99/hr
    10 - 49
    2007
    Adelaide, Australia
  • Further Insight started with a clear vision: to provide business with real, practical and deeply insightful recommendations to help them deliver on their goals. Seeing our clients grow their marketing position, improve engagement with their target audience, and deliver better products and services, is in the end what we are driven by. We were founded ... read Further Insight reviews & insights

    $50 - $99/hr
    2 - 9
    2021
    Adelaide, Australia
  • Kwasi is a performance-driven, data-led digital marketing agency based in Adelaide that has been helping clients throughout Australia and the world achieve transformative results since 2011. We specialise exclusively in performance-based digital marketing services to achieve the results that only deep expertise can truly unlock. Our strategists and marketing ops studio draw from a range ... read Kwasi reviews & insights

    $50 - $99/hr
    10 - 49
    2011
    Adelaide, Australia
  • At Best SEO Company Adelaide, we specialise in providing comprehensive digital marketing that covers SEO and web design services. We believe in taking a holistic approach, understanding that all these elements work together to form a blueprint for your overall strategy. To cater to the diverse needs of our clients, our business has been designed ... read Best SEO Company Adelaide reviews & insights

    $150 - $199/hr
    50 - 249
    2015
    Adelaide, Australia
  • Gray Advertising is a full-service marketing and advertising agency based in Adelaide, Australia, specializing in helping businesses grow through strategic branding and creative campaigns. The agency works with both local and national clients, offering end-to-end marketing solutions that focus on increasing brand awareness, customer engagement, and overall sales performance. The company provides a wide range ... read Gray Advertising reviews & insights

    < $25/hr
    2 - 9
    Adelaide, Australia
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    NA
    2 - 9
    2026
    Adelaide, Australia

    Why Lead Flux?

    • Whole system, not just one piece.
    • Booked jobs, not impressions.
    • 10 percent of profits to Aussie Frontline Foundati

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1 cities with the best Value Score for hiring.

Ranked by a composite blending firm count (supply), average rating (quality), and average hourly rate (cost). Affordability is weighted highest (50%), so this surfaces genuinely affordable destinations - not just the biggest markets.

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

All cities ranked by Value Score.

Every city in scope, ranked by Value Score.

CityFirmsAvg RateAvg RatingValue ScoreAction
AUAdelaide10$64/hr-59View firms
AUAdelaide
10 firms$64/hr
Value Score59 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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Cities with the best Value Score for market research hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
Adelaide · $0-24/hr

1 firms in this tier - more than any other city. Top picks: Gray Advertising.

Mid-tier leader
Adelaide · $50-99/hr

3 firms in this tier - more than any other city. Top picks: Kwasi, Action Market Research, Further Insight.

Top tier leader
Adelaide · $150+/hr

1 firms in this tier - more than any other city. Top picks: Best SEO Company Adelaide.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all market research firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

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