Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,620 Market Research Companies as of September 2026 across 112 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,620 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
Exceptional recruiting is our number one priority. Our professional team is committed to excellence in recruiting, client satisfaction and developing long-lasting relationships. We specialize in focus group recruiting across all of North Carolina with high show rates and articulate respondents. Our state-of-the-art facilities in North Carolina are centrally located in Wilmington and Greensboro and include ... read Eastcoast Research reviews & insights
$50 - $99/hr10 - 491972Greensboro, United StatesVogt Strategic Insights (VSI) is a real estate research firm established to provide accurate and insightful market forecasts for a broad range client base. The principal of the firm, Robert Vogt, has more than 35 years of experience in real estate market feasibility analysis in communities throughout the United States. In addition, VSI employs approximately ... read Vogt Strategic Insights reviews & insights
< $25/hr10 - 492010Columbus, United StatesBakersfield Market Research was established to provide quality data collections throughout Central and Southern California. Founded in Kern County, in 2001 we expanded our services to Los Angeles County, Ventura and now Northern California.
< $25/hr2 - 92001Bakersfield, United StatesVarious Views Research (VVR) is a full service market research company ranked as one of the top 10 market research firms in Cincinnati. Their scope and capabilities include quantitative and qualitative studies, virtual interactive wall research, on-line panels, focus groups, product testing, sensory measurement, and many others. VVR has an experienced research staff, with dedicated ... read Various Views Research reviews & insights
< $25/hr50 - 2492007Cincinnati, United StatesW5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 combines the professional services offered by marketing research firms, strategy-oriented consultancies, and communications planning agencies. We believe in developing custom plans of action that result in helping clients make ... read W5 reviews & insights
$25 - $49/hr10 - 492002Durham, United StatesOrganization, creativity, execution and accountability are just a few of the adjectives I seem to hear a lot about my role in the company. I am a big believer in research and as a result everything we do starts there. It’s about where the market is, where consumers are and how competitive the marketplace is. ... read MENDEZ MEDIA MARKETING reviews & insights
< $25/hr2 - 9Bakersfield, United StatesWe are independently recognized as a top business decision insight firm. Our team of experts create flexible designs, and use powerful analytics, innovative data collection, and connected data to inform strategic business decisions. We craft insights into compelling visual stories and deliver them in engaging formats that drive action in organizations. We excel in innovation ... read Directions Research reviews & insights
< $25/hr50 - 2491988Cincinnati, United StatesLamppost is an insights consultancy specializing in understanding the different ways relate to brands, products, and each other. We are motivated by the thought that research can indeed be used for both support and illumination - helping to provide clients the confidence to forge ahead while shining the light on the elements that matter
$50 - $99/hr10 - 492018Raleigh, United StatesResearch America, Inc® is a leading marketing research and consumer insights company supporting large corporations with brand and product strategies. Research America leverages highly skilled and experienced researchers to help organizations solve problems and define strategies. Our agile research approach leverages research fundamentals and the latest tools and technologies to provide fast, actionable insights. We ... read Research America reviews & insights
< $25/hr250 - 9991985Ohio, United StatesBryles Research was founded in 1969 by Doris Bryles, with the help of her husband Conrad, in Palos Heights, IL – a suburb southwest of Chicago. In the early years, Bryles Research specialized in field, telephone, and door-to-door marketing research. Doris built the company throughout the 1970’s with a diverse set of field workers driven ... read Bryles Research reviews & insights
NA50 - 2491969Fort Worth, United StatesAs a marketing research company and organizational advisory partner, we have been the objective ears of our clients for over 30 years. Our work has influenced the decisions of clients on 3 continents, from local non-profit groups to multinational corporations. Our goal as your organizational and research partner is to help find or create the ... read Sigma Research reviews & insights
< $25/hr2 - 9Cincinnati, United StatesSprout Insight is a specialty consulting company that specializes in using creative research designs and methodologies to ensure the highest level of scientific rigor to understand and analyze knowledge, attitudes, motivations and behavior in consumers. Founded by Dr. Lisa Mills and Dr. Kathy Burklow, psychologists with more than 40 years of combined research experiences, Sprout ... read Sprout Insight reviews & insights
< $25/hr2 - 92012Cincinnati, United StatesA full service insight solutions firm that specializes in conducting quantitative and qualitative research in various industry verticals. Eyes4Research takes a surgical approach to recruiting consumers, B2B and/or hard to reach audiences to participate in research studies, wherever they may be around the world. The integrity of our client's data is our priority.
< $25/hr2 - 92018Raleigh, United StatesSince 1986, we have been helping business to business, healthcare, technology and consumer products marketers listen to and learn from their customers and prospects. A full service marketing research provider with a staff of approximately 15 employees, we execute projects from study design to final reporting. With expertise in both qualitative and quantitative methods, we ... read Calo Research Services reviews & insights
< $25/hr2 - 91986Cincinnati, United StatesLadd Research Group is a global qualitative marketing research and strategy consulting firm focused exclusively in the healthcare industry, including medical devices, pharmaceuticals and other healthcare technologies. Our philosophy is that exceptional insights can only be gleaned when the research team has a deep knowledge of the industry stemming from years of personal experience, combined ... read Ladd Research reviews & insights
< $25/hr2 - 9Cincinnati, United StatesM3 Global Research provides the most comprehensive and highest quality market research recruitment and support services available to the global healthcare industry with relationships with over 2 million physicians in more than 70 countries worldwide. M3 Global Research operates an ISO 20252 certified panel with the highest quality data collection and project management capabilities that ... read M3 Global Research reviews & insights
$150 - $199/hr250 - 999Philadelphia, United StatesOur mission at Olivetree Insights is to equip brands with the right research and intelligence for a better return on investment. We are continuously moving forward, innovating, and improving to find new ways to use insights for sustainable, profitable business growth. As an extension of your own team, we’ll provide personal, concierge-like care to help ... read Olivetree Insights reviews & insights
< $25/hr2 - 92018Cincinnati, United StatesSchmidt Market Research was founded in 1986 and has been delivering the highest quality research expertise and client service ever since. We are a well-established, 40 team member research company based in Pittsburgh, PA, serving primarily Fortune 500 regional and national companies. Our size is an advantage for you – we are small enough so ... read Schmidt Market Research reviews & insights
$50 - $99/hr10 - 491986Pittsburgh, United StatesMoore Research Services, Inc. is an award winning market and opinion research company founded in 1969. We deliver quality insight that drives innovation and products/services that meet consumer expectations and needs. By conducting qualitative and quantitative research in the United States and globally, we offer our clients flexibility, reliability and value. We understand the importance ... read Moore Research Services reviews & insights
$25 - $49/hr10 - 491969Erie, United StatesAt Mindstate Group, we know the secret to success isn’t more keywords, better targeting, or even a bigger ad budget. It’s communicating with your customers on a deeper psychological level. And that’s exactly what we’ll teach you how to do. Mindstate Group follows a proven model grounded in behavioral science. As your behavioral marketing guide, ... read Mindstate Group reviews & insights
NA50 - 249Fort Worth, United StatesWe are a leading digital marketing research and customer engagement consulting firm. With clients spanning leading national brands as well as publishers and agencies serving the small business community, we pair proprietary market research services and data analytics tools with time-tested business insights and methodologies to help organizations measurably improve customer experience, loyalty and sales ... read Thrive Analytics reviews & insights
< $25/hr2 - 92009Dayton, United StatesMarshall Marketing is an established leader in providing relevant marketing intelligence gleaned from consumer research to media and retail companies across the US. Founded in 1985, Marshall Marketing & Communications, Inc. is a research, analysis and consulting firm headquartered in Pittsburgh, Pennsylvania with regional offices in California, Colorado, Washington, Florida, Tennessee and North Carolina. With ... read Marshall Marketing reviews & insights
< $25/hr10 - 491985Pittsburgh, United StatesThink Group offers national recruiting, which eliminates outsourcing and maintains complete control over multimarket studies. This reduced outsourcing method centralizes management, reduces costs, and facilitates timely and organized project updates. Our experienced recruiting staff specializes in “hard to find” demographics, such as high tech, early adopters, business executives, legal, ethnics, consumers, college students, and children/teens.
NA10 - 49Austin, United StatesWakefield is a partner to the world’s leading consumer brands and agencies, including 50 of the Fortune 100. We conduct research in 66 countries. Our surveys appear daily in top-tier media. We are a full-service research agency. We offer quantitative and qualitative options, and we’ve also developed unique, custom own hybrid methodologies. We specialize in ... read Wakefield Research reviews & insights
$50 - $99/hr50 - 249Arlington, United StatesThe MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception ... read The MSR Group reviews & insights
$50 - $99/hr10 - 491950Omaha, United StatesMarketing Systems Group was founded in 1987 with simple goals: to provide the highest quality marketing research sampling solutions at a competitive price, to ensure each and every client is completely satisfied, and appreciate the opportunity to develop long and valued relationships. Thirty years later, MSG has become a high-tech provider of innovative products, services ... read Marketing Systems Group reviews & insights
$25 - $49/hr10 - 491987Horsham, United StatesFor more than 35 years, The Davis Group has dedicated itself to: Getting the most for the least — and making it count Delivering superior account service with experienced teams Providing strategic, result-oriented solutions Actively overseeing all client initiatives, measuring efficacy and results
NA50 - 249Austin, United StatesMatrix Research is an employee owned research and development company located in Dayton Ohio. Our goal is to provide our customers superior products and technical services by providing a staff of nationally recognized leaders in their fields. Our corporate expertise includes radar systems and measurement services, custom data collection systems, advanced signal processing, exploitation systems, ... read Matrix Research reviews & insights
< $25/hr2 - 9Dayton, United StatesBefore a company plans its next marketing strategy, they must understand the dynamics of the market, and their targeted audiences. Consumer Research is an ideal business approach and it is an effective way to tap into understanding the preferences, motivations, and purchasing patterns within a given a market. Pretend “shop-alongs”, in-home interviews, surveys, intercepts, taste ... read Connexion Research reviews & insights
NA50 - 249Houston, United StatesEnd to End User Research offers a wide range of research services to help you understand and design for your end user no matter where are you in your product development cycle. With services ranging from usability testing, recruiting, focus groups, facilities rental and more. Our business is research because research matters.
NA2 - 9Houston, United StatesConsumer Opinion Services Inc. (COS) has provided clients with market research and data collection services for more than 50 years. Founded in 1960, the company conducts qualitative, quantitative, and hybrid studies, with executive offices, focus group facilities and call centers located in Seattle, Portland, and Las Vegas.
< $25/hr2 - 91960Seattle, United StatesLas Vegas Field and Focus, LLC specializes in the collection of data for the marketing and public opinion research industry via focus groups and field interviewing. Our primary geographic coverage area is Las Vegas, Nevada.
< $25/hr2 - 9Las Vegas, United StatesMcGuire Research Services, Inc. (MRS) does utilize online, phone and peer to peer texting having three decades of experience with public policy and political research work nationwide and over twenty years of global market research, so we have the expertise to execute your complex multinational survey project flawlessly. Surveys conducted outside the U.S. often pose ... read McGuire Research Services reviews & insights
< $25/hr2 - 9Las Vegas, United StatesFor over 20 years, we have been collected un-impeachable data to help organizations predict the future, understand consumer behavior and make vital business decisions that maximize the opportunity to for success. What started off as a meager 15-person focus facility and call center has now evolved into Precision Opinion employing over 1,000 professionals, housing two ... read Precision Opinion reviews & insights
< $25/hr250 - 9992006Las Vegas, United StatesI/H/R Research Group was established in 1976 and specializes in providing the highest quality marketing research data collection using both traditional and online methodologies. Our main specialties include consumer surveys, political polling, multilingual interviewing, qualitative recruiting, mixed-mode methodologies, business-to-business, executive interviewing, sampling, online survey programming, online panel procurement and management, as well as data tabulation. ... read IHR Research reviews & insights
< $25/hr2 - 91976Las Vegas, United StatesJames Industry Research Group is a full-service market research firm, dedicated to high-integrity business intelligence through research, to the advancement of women in research, and to giving back to our community.
< $25/hr10 - 492014Las Vegas, United StatesLone Star Market Research LLC is the voice of the consumer. Join our database & get paid for your opinions! Focus groups, usability studies & consumer testing. Whether you need recruiting for focus groups, IDIs, mobile app research, video diaries, bulletin board forums, online questionnaires or any other technique, let us show you how to ... read Lone Star reviews & insights
NA50 - 249Austin, United States"I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects at The Kroger Co. We conducted several projects together such as a Competitive Intelligence, Store Remodel, and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to ... read Comarka reviews & insights
NA50 - 249Austin, United StatesOur Mission We are the most respected public opinion source, providing accurate and actionable information in order to develop strategic solutions. Creative Consumer Research (CCR) is a leading market research firm that provides actionable consumer insights in both the private and public sectors. Established in 1976, we’ve conducted 55,000+ individual projects and continue to design ... read CCR reviews & insights
NA50 - 2491976Stafford, United StatesWith a Dynamic Research Approach as a starting point, DLG believes that creative and innovative research thinking can be applied to traditional qualitative and quantitative research. By understanding the client needs and combining analytical thinking with extensive knowledge of the Hispanic market, DLG matches and executes creative research solutions.
NA50 - 249Houston, United StatesSaurage Methodologies and Research Tools (SMART) Saurage Marketing Research is a full-service firm with 30 years of experience. In that time, we’ve developed and evolved numerous techniques for getting the information your success demands. We know what it takes to avoid smokescreens and sidestep hidden agendas, uncovering valuable data and transforming it into actionable insight.
NA50 - 249Houston, United StatesMerKadoTeknia Research and Consulting LLC empowers its clients by providing nationwide consulting services, training and workshops on Hispanic Marketing Strategy. As a valued partner to advertising agencies and their clients, MKT participates in the crafting of marketing strategy for national brands, advising on aspects of social media, branding, advertising, and audience segmentation, among others. As ... read MerKadoTeknia Research and Consulting LLC reviews & insights
NA2 - 92011El Paso, United StatesA research company for small businesses who need actionable data, a competitive edge, and in-depth insight into their customers' and employees' needs. We specialize in client surveys, employee surveys, and market research surveys as well as DIY Survey Support. Peak Surveys offers help with as little or as much as you need to perfect your ... read Peak Surveys reviews & insights
NA2 - 92001El Paso, United StatesGDCC is an independent data collection company providing international telephonic fieldwork services to leading market research and consultancy agencies globally. With a total capacity of 525 seats, GDCC is capable of handling any size of project. From our state of the art facilities in The Netherlands, London, Hong Kong, Istanbul, Skopje, Kosovo and USA (Reno ... read Global Data Collection Company reviews & insights
< $25/hr2 - 9Reno, United StatesWe continuouly scan global markets for latent demand and initiate sales conversations between buyers and sellers at every funnel stage. Our unique software and quality assurance platform provides the highest quality services to buyers and sellers, quickly, accurately, and cost effectively. With offices in the U.S., EMEA, and Asia we have delivered hundreds of thousands ... read BlueWhale Research reviews & insights
< $25/hr10 - 492013Reno, United StatesEntertaining Asia is an Events and Hospitality Consultancy based in Hong Kong. Providing key integrated service sectors to its clients in Hong Kong and around the world.
< $25/hr2 - 9Hong Kong, ChinaPartner as trusted advisors to your business. Recommend the right approach based on your objectives to identify deep insights with powerful recommendations. Deliver a complete and deep understanding of your consumer and business. Provide maximum value as we do not only sell insights, we sell growth.
NA50 - 249El Paso, United StatesWe've been serving the needs of our research clients from across the U.S. and Mexico since 1989. Our experience in recruiting for focus groups runs to hundreds of groups and thousands of participants. Positive results with three regional malls in McAllen, Harlingen, and Brownsville, as well as in Laredo assure ready compliance for intercept studies. ... read Hispanic Focus Unlimited reviews & insights
NA50 - 2491989Pharr, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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