Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,620 Market Research Companies as of September 2026 across 112 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,620 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
W Communications is a multi-award-winning PR agency that cares as much about driving commerce as it does creating memorable campaigns recognised across the world.
< $25/hr50 - 2492009London, United KingdomOur founder and President, Kim Atkins, is a professional researcher with decades of experience in the industry, a degree in Business Management, and a Professional Researcher Certification from the Marketing Research Association. After starting in the industry as an interviewer in a quantitative interviewing facility in 1982, Kim quickly became the firm’s operation manager, leading ... read Atkins Research Global reviews & insights
< $25/hr2 - 9Los Angeles, United StatesOteri Consulting Group, LLC is a full service market research firm. Our goal is simple – provide our clients with the insights they need to make critical business decisions. At Oteri, our personnel are industry leaders in the research industry and are proud to be affiliated and, certified by, the Market Research Society, Insights Association, ... read Oteri Consulting Group reviews & insights
NA2 - 92016Houston, United StatesIn a world where bigger seems better, our family run business allows for a different approach. Allow us to make an impact on your research today! Executive, professional, medical, hi-tech and all phases of consumer recruiting are performed by a fully trained staff of in-house recruiters at our four locations. Here is the why and ... read Adler Weiner Research reviews & insights
< $25/hr2 - 91960Los Angeles, United StatesAt dQ&A, everyone shares the same calling—to learn and reflect the true testimony of people living with diabetes. On this page, you can find out more about what makes us tick.
< $25/hr2 - 9San Francisco, United StatesThe Tequila Group is savvy, strategic, creative and exciting. It's an attitude. It's a network of best-in-class professionals that are brought together based on your organization's situational needs, led by a core team with national and international experience. The Group's diverse members come from major markets like New York, Miami, and Houston. Each are experts ... read Tequila Group reviews & insights
NA2 - 91990McAllen, United StatesElliott Benson Research is an award-winning market research company that provides a broad range of qualitative and quantitative research solutions. Founded in 1995, we have an extensive and successful history of working with clients to gather customer feedback through a variety of methodologies, including traditional and online focus groups, online discussion boards, usability tests, telephone ... read Elliott Benson Research reviews & insights
< $25/hr10 - 491995Sacramento, United StatesFacts ‘n Figures is the premier qualitative research firm in Los Angeles. Founded in 1969, we have distinguished ourselves as a company that works in partnership with our clients to consistently produce outstanding research results. Our mission is to provide reliable, accurate data and insight that drive actionable strategic business decisions.
< $25/hr10 - 491969Sherman Oaks, United StatesCustom market research designed to deliver strategic insights Serving Pasadena, Los Angeles, and Nationwide Focus Groups - Online or Offline - Focus Group Recruiting - Focus Group Moderation And Much More!
< $25/hr2 - 9Pasadena, United StatesInland Empire Market Research bridges the gap from the LA basin to the Inland Empire. The Inland Empire is the gateway to diversity. Our goal is simple; we strive to achieve in providing you, our client with the highest level of customer service. Our Company stands with honesty and integrity. No job is too large ... read Inland Empire reviews & insights
< $25/hr2 - 9Bakersfield, United StatesIntact Qualitative Research is a family business we started to address the shortcomings we saw in research facilities. Having worked in the industry for 10 years, we saw an opportunity to create both a space and a market research firm that’s more in-tune with today’s consumer-driven marketing climate.
< $25/hr2 - 92010San Francisco, United StatesGalloway Research Service is the premiere leader in quality and employee training in the industry. Elisa Galloway currently is on the MRA board and serves as the chair of EDUCATION WORKGROUP, overseeing all educational events; webinars, seminars & conferences. Elisa, Patrick and David Galloway are all PRC certified through the MRA. Today, Galloway Research Service ... read Galloway Research reviews & insights
NA2 - 91967San Antonio, United StatesSince September of 1982 we have been at the forefront of high quality data collection. Our diverse offerings include telephone, online, and face-to-face data collection, telephone and online survey programming, IVR, data processing, and telephone and online sampling services.
< $25/hr2 - 91982Van Nuys, United StatesNew South Research Is a full service market research firm with over 30 years’ experience in retail, medical, consumer package goods, quick service restaurants and general business. We specialize in asking key questions that make real bottom-line results. With extensive experience in both qualitative and quantitative research methodologies New South Research can help you answer ... read New South Research reviews & insights
< $25/hr2 - 9Birmingham, United StatesWe’ve grown, and learned, quite a bit since our humble beginnings here in Austin, Texas, more than 15 years ago. We left that tiny office space crammed with a few phones and moved to our sizeable facility in San Marcos, Texas, that features more than 100 interviewing stations. And, we’ve learned more than even we ... read Customer Research International reviews & insights
NA2 - 91994San Marcos, United StatesWe are an experienced team of researchers, project managers, and statisticians who have over 50 years of combined experiences in market research, data analysis, business consulting, and project management. Our driven market research professionals focus on client service and fact finding. Gold Research professionals specialize on centering in on the client’s need for answers and ... read Gold Research reviews & insights
NA10 - 49San Antonio, United StatesBohlke Consulting Group, LLC was established in 1985 by Robert Bohlke to provide marketing analysis for public and private sectors on a national, regional and local basis. Through the years, we have developed the most accurate and comprehensive marketing intelligence for home builders and developers and continue to provide actionable housing and consumer information; knowledge ... read Bohlke Consulting Group reviews & insights
NA2 - 91985Houston, United StatesSerenity Research & Consulting brings 20 years of research experience across both industry and academia to help you understand your customers’ perspective and make data-driven decisions. We specialize in survey research, statistical analyses, and a wide range of UX methodology, including both generative and evaluative research. You’ve got questions, and you need answers fast. At ... read Serenity Research Consulting reviews & insights
NA2 - 9Austin, United Stateseridata Insights is driving a new era of insights creation. Built upon the latest technology and best customer service team in the industry, we leverage the full capacity of the internet to provide unparalleled reach among consumers, business professionals and specialized, target audiences. Our employees have the necessary experience, passion and creativity to deliver the ... read Veridata reviews & insights
NA2 - 92019Allen, United StatesWe are big fans of throwing out convention. The world has enough qualitative research companies that rely solely on well-worn methods of understanding what is on people's minds. Our story is that there are better methods that don't feel like research. They feel like fun and they yield better insights - or as we call ... read Marketry, Inc. reviews & insights
$50 - $99/hr2 - 9Birmingham, United StatesWe are an independent qualitative research agency delivering insight that takes you further. Quite simply, it stands for One Minute Silence. Although it may seem meaningless to some, a minute is in fact a precious thing. In today’s world a mere 60 seconds can alter everything. Across the globe, every minute of every day, the ... read One MS reviews & insights
$50 - $99/hr10 - 492004Birmingham, United StatesAt de Novo Marketing, your goals become our goals. We help you determine your intended result and apply our Collective Creative ™ to help your company succeed. We offer a full range of services such as content marketing, digital strategy, programmatic advertising, graphic design & branding, data analysis, market research, event production, web design and ... read De Novo reviews & insights
NA10 - 492007Cedar Rapids, United StatesAs a marketing research expert for over 60 years, we pride ourselves on our clear cut advantages including comprehensive research facilities, full-service quantitative & qualitative research, internally developed software & technology, and extensive healthcare, consumer & business databases. To learn more about PMR, visit our main website.
$25 - $49/hr10 - 491958St. Louis, United StatesThe Research & Planning Group is a full-service qualitative and quantitative marketing research firm based in St. Louis, MO. We can handle projects of all shapes and sizes, anywhere in the world. For over 25 years, we have provided a variety of qualitative and quantitative marketing research services, including: • Focus Groups • In-depth interviews ... read Research & Planning Group reviews & insights
$25 - $49/hr2 - 91983St. Louis, United StatesFajen Consulting is owned by Micholyn Fajen. Since inception, our marketing company has helped both local and national clients with incremental growth and we love what we do. As founder and chief marketing director at Fajen Consulting, Micholyn works with clients like Wellmark Blue Cross Blue Shield, Sollah Interactive, CLE Productions, and Meredith Corporation. As ... read Fajen Consulting reviews & insights
NA2 - 9West Des Moines, United StatesFrom the initial meeting to our final report, the process at Vernon Research Group is designed to conduct outstanding research, thoroughly answer your questions, and provide recommendations for applying the research findings that will benefit your business or organization. To achieve this, we emphasize collaboration and communication throughout the process. You are the subject matter ... read Vernon Research Group reviews & insights
NA2 - 91987Cedar Rapids, United StatesNever before have media habits changed so quickly. You need more insight. We have cutting-edge solutions. CJ&N’s research creativity and precision allows you to make confident decisions. A whole team of experts in your corner. Deeply involved in your strategy and invested in your success. From product development to training, our team is always working ... read CJ&N reviews & insights
NA2 - 9Cedar Rapids, United StatesDriven by innovation and value addition approach, Allied Market Research is instrumental in market research and business consulting across various industry verticals since its foundation in 2013. An advisory company of Allied Analytics LLP based in Portland, Oregon, we are striving to offer valuable insights to our clientele through extensive qualitative and quantitative research of ... read Allied Market Research reviews & insights
$100 - $149/hr250 - 9992013Portland, United Statesor more than 60 years, PMR has exceeded our clients' expectations with accurate, trusted data. Whether you're utilizing our Impulse ranked focus group room, advanced CATI call center or cutting-edge streaming multimedia capabilities, we possess the modern facilities and services necessary to conduct your qualitative and quantitative studies. At Personal Marketing Research, we recognize that ... read Personal Marketing Research reviews & insights
NA10 - 491953Davenport, United StatesMid-Iowa Interviewing, Inc. is a locally owned and managed market research company which has been providing data gathering services to the market research industry for 38 years. Our goal is to be more than a vendor but a partner in our client's success. Our client's needs are paramount to our continued success. We strive to ... read Mid Iowa Interviewing reviews & insights
NA2 - 91971Des Moines, United StatesAthena works quietly, efficiently, and we rely mostly on satisfied clients to spread the word about how well we open new markets for them. The best way to say it is we work hard to make our clients lives easier and they appreciate us for it. We are very proud that we are consistently rated ... read Athena Research reviews & insights
< $25/hr2 - 9Riverside, United StatesTogether, we’ve built the world’s highest-rated market research app, Surveys On The Go®. The vision? Panelists earn cash for answering surveys. Data is collected on their behavior. Clients get better, faster research and online surveys are a thing of the past.
< $25/hr2 - 9Irvine, United StatesBusiness decision making processes require a profound understanding of existing and future market conditions. Nearly all ill-conceived business decisions are the outcome of not conducting proper investigations into market conditions, which is where market research comes into play. Any critical decision making process requires vital inputs that can be provided by competent market research. We ... read Industry Experts reviews & insights
< $25/hr10 - 492008Chino, United StatesActionable Research is a marketing research consultancy that delivers both qualitative and quantitative primary marketing research on a global basis. While we have been a full service firm since 2002, Actionable Research is primarily specialized in the following vertical markets
< $25/hr2 - 9Aliso Viejo, United StatesLifestory is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our story is different from others. We come from a formal tradition of academic degrees in which we spent years learning, running studies, and teaching on the topic of influence and persuasion. After earning advance degrees ... read Lifestory Corporation reviews & insights
< $25/hr2 - 9Newport Beach, United StatesOpen Mind Strategy, LLC is a thought-leading quantitative and qualitative research consultancy specializing in innovative research methods and syndicated solutions that uncover actionable audience insights.
< $25/hr2 - 9NYC, United StatesReady to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
< $25/hr2 - 92014Los Angeles, United StatesAt C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 60 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative ... read C+R Research reviews & insights
< $25/hr50 - 2491959Chicago, United StatesMunicipal Market Analytics (MMA) is an independent research firm based in Concord, Massachusetts. MMA’s core business is to provide strategic analysis and commentary on historical and quantitative conditions of the US municipal market, as well as leading issues confronting the industry.
< $25/hr2 - 9Concord, United StatesAt the heart of our research center is the mission to maintain a focus on superior consultation and customer service while delivering a state-of-the-art research experience for our clients and our research participants. Revelations is committed to privacy and confidentiality for every person and each project that comes through our doors. From research design to ... read Revelations reviews & insights
NA2 - 9Des Moines, United StatesStitch‘s unique proposition: a discovery process that evolves from the creation of new intelligence through new research. Another differentiating factor: Stitch brings the human equation to the front and center of the marketing discipline. We’re not just about numbers.
< $25/hr2 - 92007San Diego, United StatesWe call it Recorded Recruiting, others might call it 100% validation. We record the initial recruiting call for each respondent. A full-time staff member will then listen to the recording along with the screening instrument. Only when the staffer is satisfied in the qualification of the respondent is the individual invited to participate in your ... read Flagship Research reviews & insights
< $25/hr2 - 9San Diego, United StatesQuester creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for ... read Quester reviews & insights
NA2 - 9Des Moines, United StatesHanser & Associates is a public relations firm that helps organizations create and manage the relationships important to their future. We’re focused on delivering results in Des Moines, Iowa, the United States of America and around the world.
NA2 - 9Des Moines, United StatesQuantitative services for institutions and research teams Our goal is to lower execution costs and improve market analysis
< $25/hr2 - 9San Diego, United StatesWith over 30 years in business, TrendSource creates clarity in the complex world of business through trusted insight. At TrendSource, we believe the beginning determines the end. We understand that the process of ensuring high quality research results is both an art and a science. Therefore, our programs are designed thoughtfully and carefully to provide ... read TrendSource reviews & insights
< $25/hr50 - 2491989San Diego, United StatesMagid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of ... read Magid reviews & insights
NA50 - 2491957Cedar Rapids, United StatesThe concept for Moore Market Intelligence was born in a corporate home office cubicle. While working in product development and competitive intelligence for a company that was ranked #1 in indexed life insurance and indexed annuity sales, Ms. Moore became intimately familiar with the indexed insurance contracts being sold by companies competing with her employer. ... read Moore reviews & insights
NA10 - 49Des Moines, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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