Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,620 Market Research Companies as of September 2026 across 112 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,620 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
When it comes to insight that transforms business, market intelligence is king. This is the reason that ASQ360° exists. Our best-in-class big data analytics, combined with quantitative and qualitative research solutions uncover actionable insights that strategically solve complex business needs. We are passionate about our work, innovative in our methodologies and firm believers that the ... read ASQ360° reviews & insights
$25 - $49/hr10 - 492019Knoxville, United StatesMidlands Market Research is a full service marketing research firm located in Columbia, South Carolina. Managing partners Judy and Frank DuBose have over 30 years experience in the market research field. Judy DuBose is the only marketing professional in South Carolina to achieve Professional Research Certification status from the Market Research Association. Our ... read Midlands Market Research reviews & insights
< $25/hr2 - 91990Columbia, United StatesAccess Insights formally Insights Research Center is a focus Group facility in Memphis, started in 2000, specializing in recruiting and hosting a wide range of consumer and B2B research. Types of research we recruit for include taste tests, mock trials, medical professionals and people with specific illnesses, ethnographies, automotive research, ethnic groups, and a wide ... read Access Insights reviews & insights
$50 - $99/hr10 - 491990Memphis, United StatesResearch Can Continue We value our client and partner relationships and are committed to providing outstanding market research services, in-person, online and telephone surveys. With the ever-changing environment and client travel restricted, SPPG + Essman Research will continue to provide a range of online research options to meet project objectives: Qualitative Services Online recruitment services ... read Essman Research reviews & insights
NA10 - 49West Des Moines, United StatesMetromark® provides insights and actionable recommendations to improve your business, city, state, organization, brand, product, service, sales, customer service, or employee relations.
< $25/hr2 - 91979Columbia, United StatesResearch Dynamics is a market research consultancy specializing in outlining and managing customized market research strategies to help you and your business grow. Whether your goal is to tap into new sales markets, to learn more about your current customers, or to realign your business plan for success in an ever-changing economy, we are here ... read Research Dynamics reviews & insights
$25 - $49/hr2 - 92009Memphis, United StatesRestaurant Insights, founded in 2000, is one of the leading restaurant consumer research firms in the country today. Since our inception, Restaurant Insights has completed over 1,400 restaurant specific research projects across all of the major restaurant segments – QSR, Family Style, Fast Casual and Casual Dining. To provide our client partners with a competitive ... read Restaurant Insights reviews & insights
< $25/hr2 - 92000Columbia, United StatesHMR is an information company focused exclusively on the hardwood products industry. The company and its flagship publication, Hardwood Market Report® were established in 1922 and have been providing continuous service to the industry since then. Hardwood Market Report® is a weekly publication that delivers benchmark pricing and market commentary on North American hardwood lumber ... read HMR Company reviews & insights
$100 - $149/hr10 - 491922Memphis, United StatesRESH Marketing Consultants, founded in 1979, is a full service advertising, marketing, market and economic research, and public relations firm. We provide services for a variety of industries including home building, development, manufacturing, insurance, legal and the energy industry. RESH Marketing creates and executes research-based marketing strategies while using cutting-edge technology.
< $25/hr2 - 91980Columbia, United StatesNashville Research Group (NRG) is Nashville's largest facility for market research, specializing in face-to-face focus group recruiting to gain authentic consumer feedback and real-time impactful qualitative insights. NRG has been partnering with market research experts and corporate agencies nationwide for decades, providing clients targeted audiences within the influential “Music City” metro demographic to evaluate consumers’ ... read Nashville Research Group reviews & insights
$50 - $99/hr2 - 91984Nashville, United StatesGC Research is a Colombian company dedicated to offer market research services and consulting with quality, through quantitative and qualitative techniques. Our objective: Be your ally in the quest for information to improve processes, products, services as a strategic partner for decision making.
< $25/hr10 - 492008Bogota, ColombiaMarketGraphics Research Group, Inc. provides comprehensive new home and residential development research and forecasting starting from a single market in Nashville, Tennessee to it's current roster of 39 markets spread across 21 states. MarketGraphics is a recognized leader in the new home market research industry. Founded in 1988 by Edsel Charles, the company has been ... read MarketGraphics Research Group reviews & insights
$25 - $49/hr10 - 491988Franklin, United StatesSparks Research is a full-service Marketing Research and Business Intelligence firm whose been helping companies solve their biggest business challenges since 1971. We provide the most flexible methods and high-touch customer service to companies of all sizes looking for data comprehension and above-and-beyond insights.
< $25/hr2 - 91971Columbia, United StatesManaging focus groups and providing moderating services Uncovering vulnerable customers or team members, and finding ways that you can retain them Conducting evaluations and market assessments for commercial and residential energy efficiency programs Developing and evaluating new products and company initiatives Creating value propositions that differentiate your company, products, or services from competitors more effectively ... read TARGOZ MARKET RESEARCH reviews & insights
< $25/hr2 - 9Nashville, United StatesNew Constructs provides unrivaled insights into the fundamentals and valuation of private & public businesses. Combining human expertise with NLP/ML/AI technologies (featured by Harvard Business School https://bit.ly/2K9Wkef), we shine a light in the dark corners (e.g. footnotes) of hundreds of thousands of financial filings to unearth critical details. As featured in the HBS & MIT ... read New Constructs reviews & insights
$50 - $99/hr10 - 492002Brentwood, United StatesWe are a full service global market research supplier. But we’re not like anything you’ve ever seen before. Getting the answers you need to make business decisions should not be as slow, unreliable, or expensive as it is now. At Mizzouri, we're proud members of Generation Flux — and we clearly see a market research ... read Mizzouri reviews & insights
$100 - $149/hr10 - 492013Franklin, United StatesInfiniti Research is a premier provider of market intelligence and customer intelligence solutions with over 16 years of industry experience. Our global industry specialist teams ensure the international consistency of our research, enabling powerful access to the real story behind market changes. With expertise in working with clients ranging from Fortune 1000 companies to start-ups ... read Infiniti Research reviews & insights
$50 - $99/hr50 - 2492003Elmhurst, United StatesAs a company so focused on our clients’ success, we hire only the most professional, dynamic and passionate people. Each member of our staff brings something unique and valuable to the table. What we have in common is our commitment to each other, our clients and curiosity, because curiosity is what keeps our noses down ... read Evolve Research reviews & insights
< $25/hr2 - 9Oklahoma City, United StatesSince 1998, WPAi has been a leading provider of political intelligence for campaigns from President to Governor and U.S. Senate to Mayor and City Council in all 50 states and several foreign countries. In the 2015-2016 election cycle, 87% of WPAi clients won. WPAi clients’ win ratio has exceeded the standard by double digits for ... read WPA Intelligence reviews & insights
< $25/hr2 - 91998Oklahoma City, United StatesExperienced and involved ownership, exceptional staff, and industry recognized partner teams allow RVA to consistantly provide hands-on, timely, and exceptional service. Our firm's 40+ year work for numerous regional, national, and international clients has earned us many accolades. Owner/ Principal Michael C. Render has over 35 years executive market research experience, including corporate consumer and ... read RVA LLC reviews & insights
< $25/hr2 - 9Tulsa, United StatesSpears & Associates, Inc. provides business planning, analysis, activity forecasts and market research-based consulting services to the worldwide petroleum equipment and service industry. Clients include petroleum equipment manufacturers, oilfield service firms, financial institutions, and research groups. Spears & Associates has served the oilfield since 1965. Its services are divided between off-the-shelf products such as the ... read Spears & Associates reviews & insights
< $25/hr2 - 91965Tulsa, United StatesLooking for a company who can provide you with all of your market research needs? You have found the right place! If you need help with focus group qualitative research, 1-on-1 interviews, mock juries, and all other research needs – then call FMS. Not only do we recruit in Little Rock, Arkansas and statewide; we ... read Field Management Specialists reviews & insights
NA2 - 92006Little Rock, United StatesWe love doing market research, but it’s not our number one priority. Element exists to give its team members an opportunity to do work they enjoy and to find fulfillment in being honest, reliable partners to our clients.
< $25/hr2 - 9Lexington, United StatesMeasuring attitudes and behaviors and providing clients with an accurate explanation of key insights. City Research’s value-added, professional advice and consultation on how to use research insights allow our clients to make better strategic decisions and successfully improve market share, revenue, and the bottom line. City Research is a proven solution to obtain critical market ... read City Research Solutions reviews & insights
$25 - $49/hr2 - 9Middleton, United StatesThe Arkansas Small Business and Technology Development Center (ASBTDC) is a university-based economic development program. Through our seven offices around the state, ASBTDC works with all types of for-profit businesses, from home-based to high-tech. We help with every aspect of business creation, management, and operation, serving companies from any county in Arkansas, in any industry ... read Asbtdc reviews & insights
NA2 - 9Little Rock, United StatesJackson Associates has been the premier Atlanta focus facility and recruiting firm since 1957. We recruit and host focus groups and in-depth interviews, specializing in successfully locating niche audiences. We have extensive experience in the automotive, health care, legal, consumer package goods and media segments. Recruiting agents work onsite in our computerized call center and ... read Jackson Associates Research reviews & insights
< $25/hr10 - 491957Atlanta, United StatesCustomer Service Profiles (CSP) is a premier provider of Voice of the Customer research and Market research solutions. We are a full-service research organization with over 30 years of experience helping our clients gain knowledge from customer surveys that provide actionable analysis to ultimately improve the customer experience. CSP provides innovative research solutions that are ... read Customer Service Profiles reviews & insights
NA50 - 2491987Omaha, United StatesHello and welcome to HAPI, a full-service branding firm. This is a temporary landing page. Our new site is in the works and will be more reflective of the depth of expertise we provide, the breadth of brands we serve, the results we achieve and the awards we win campaign after campaign. We have many ... read Live Hapi reviews & insights
NA2 - 9Phoenix, United StatesSemico Research Corp is a semiconductor marketing and consulting research company located in Phoenix, Arizona. Semico was founded in 1994 by a group of semiconductor industry experts. We have improved the validity of semiconductor product forecasts via technology roadmaps in end-use markets. Semico offers custom consulting, portfolio packages, individual market research studies and premier industry ... read Semico reviews & insights
NA50 - 2491994Phoenix, United StatesWestGroup is a full service market research, data analytics and consulting firm. Established in 1959, we serve clients around the country and the globe. We love putting our agility and intense project management skills to work for some of the world’s most recognizable brands -- Samsung, Spotify, Apple, Federal Express, Atlas Copco, NPR, PNC Bank, ... read West Group Research reviews & insights
NA50 - 2491959Phoenix, United StatesOur combination of research and marketing expertise means we take a holistic approach to your problem enabling us to uncover unique, actionable opportunities. Consistently, clients relate how we provided a new perspective or lucrative idea – often one that had never been explored. Decision Point services Include: - qualitative research - quantitative research - new ... read Decision Point reviews & insights
$25 - $49/hr2 - 92009Madison, United StatesProbe Research Incorporated is an integrative market research recruiting firm based in New York City & San Francisco, focused on providing in-depth perspectives from a multitude of consumers, non-customers, and brand loyalists. Established in 2005, Probe Research provides nationwide recruiting services built around the needs and specifications of its clients to assist in the creation ... read Probe Research Incorporated reviews & insights
< $25/hr2 - 92005NYC, United StatesMarket researchers often deliver big reports with lots of facts but no solutions. Consultants often build creative solutions but ignore key critical facts. Fountainhead uncovers unique, actionable insights that bridge market intelligence and brand strategy. Our areas of focus: Soul Purpose Positioning: We uncover what your brand is meant to do, the secret to setting ... read Fountainhead Strategy reviews & insights
$25 - $49/hr2 - 92007Madison, United StatesMazur Zachow is a full-service market research company that has been providing thorough analysis from small businesses to Fortune 500 companies for over 30 years. Whether you’re in need of a market segmentation, market analysis, brand research, or anything in between, we offer many options in survey design, working closely with you to ensure your ... read Mazur Zachow reviews & insights
$100 - $149/hr10 - 49Brookfield, United StatesThe DRG is a marketing research consulting firm that helps companies grow smarter through quality-driven intelligence, collaboration, and creativity. For over 40 years, we’ve been gathering customized market intelligence to provide clients with a clear picture of their brand, customers, products, and market. Our goal is for our clients to be empowered to make smart ... read The DRG reviews & insights
$150 - $199/hr50 - 2491974Brookfield, United StatesAdvantage Research is in business to help clients make important decisions. With decades of industry experience devising qualitative and quantitative research solutions for firms of all sizes, we are driven by honesty, expertise, and innovation. It is our mission to offer insightful results so that you can confidently make even the toughest business decisions. Whether ... read Advantage Research, Inc. reviews & insights
$100 - $149/hr10 - 491992Full service marketing information company with offices in Wisconsin and Minnesota. Leede provides its clients confidence in making decisions based on sound information designed creatively and gathered accurately. We offer the best tools and practices to give clients the information they need and the budget that fits. Our specialties include; Product Development, Usability Testing, Customer ... read LEEDE RESEARCH WI reviews & insights
$100 - $149/hr50 - 249Milwaukee, United StatesIn 2010, I began working on various technologies that could address the problem of open-ends and online surveys. I developed illume. This proprietary process allows us to incorporate live interviews via our qualitative specialists into online surveys. Based on respondent answers to an online survey, the qualitative specialist conducts a detailed in-depth interview (IDI) with ... read illume reviews & insights
< $25/hr2 - 92000Louisville, United StatesMDC Research exists to help you make sound business decisions. We make sure you have the information you need for any project, product, service or campaign—and that it's both accurate and timely. Whether you're conducting web or telephone surveys, online panels, focus groups, ethnographic studies or using other methodologies; whether your project is domestic or ... read MDC Research reviews & insights
$100 - $149/hr50 - 2491978Portland, United StatesThe Platinum Panel is the exclusive product of Horizon Group International – a Louisville based company established in 1980. We are recognized as one of the premiere research and consulting companies in the region and proud of it. Our Platinum Panel team has contacted tens of thousands of people over the years to participate in ... read Platinum Panel reviews & insights
< $25/hr2 - 91980Louisville, United StatesBehavior Research Center offers a full range of design, data collection, and analysis services. Our reputation for excellence is based on innovative problem-solving study design and on accurate monitoring and prediction of consumer behavior. We do more than just repeat the numerical data we gather. We provide our clients with clearly-written, practical information essential to ... read Behavior Research Center reviews & insights
NA50 - 249Phoenix, United StatesPEGUS Research Inc, is a full service heath science and health services research company. •We can help you find creative solutions to research problems •We have experience and expertise in epidemiology, survey, and observational research •We serve the pharmaceutical industry and specialize in studies that support Rx-to-OTC switches, as well as consumer products clients, and ... read PEGUS Research reviews & insights
$50 - $99/hr50 - 249Salt Lake City, United StatesNSON Opinion Strategy is strategic public opinion research company. We have been in business since 1992, with extensive experience conducting consumer, political, public service, and business-to-business opinion research projects. We work closely with our customers to design and implement research studies that help our clients understand important issues and attitudes; improve their products; fine-tune their ... read NSON Opinion Strategy reviews & insights
$150 - $199/hr50 - 2491992Salt Lake City, United StatesDan Jones & Associates, a Cicero Group Company, is a full-service, public opinion and market research company providing both qualitative and quantitative research. Please visit us at, www.djasurvey.com. For over 30 years, Dan Jones & Associates has been conducting market research in the Intermountain West. Our passion and expertise lies in helping our clients gain ... read Dan Jones & Associates reviews & insights
$100 - $149/hr50 - 2491980Salt Lake City, United StatesBrand identity requires business acumen and design thinking. The first priority is to understand the organization: its mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future.
NA2 - 9Phoenix, United StatesThe HSM Group gathers perspective and insight from a variety of stakeholders in the health care arena in support of clients’ strategic planning and tactical execution. With over 30 years of experience, our reputation is built and sustained on the promise of accessible expertise, consistency, and a team that is flexible and nimble. The HSM ... read The HSM Group reviews & insights
NA50 - 2492012Scottsdale, United StatesResearch Collective is a usability testing lab & consultancy in Tempe, Arizona. Focusing on human factors and usability testing, our network of human factors experts and user experience professionals help companies make their products easy to learn, efficient to work with, and desirable to use. At Research Collective, we believe human-centered design is a critical ... read Research Collective reviews & insights
NA10 - 49Tempe, United Stateshe Analytical Group, Inc. offers the market research community a range of high-powered, cost-effective products and services. WinCross, the industry's leading crosstabulation software, provides the ability to highlight trends in data and determine statistical significance. WinCross Executive brings the marketing research industry’s most advanced crosstabulation software online. WinQuery and QueryWeb enable sophisticated surveys to be ... read Analytical Group reviews & insights
NA50 - 2491970Scottsdale, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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